4 Examples of Innovative, Duo-Use Product Packaging
November 26, 2012 | No Comments
Here at Lovely Package we focus on the aesthetics of product packaging. While visual design is an important aspect for aiding the appeal of consumer goods, it is a sad fact even the most attractive cardboard and plastic packaging is likely to end up discarded (and not recycled as rightly suggested on most containers these days!).
While some companies are working hard to reduce the size of their packaging, others are also coming up with innovative ways to make such duo-purpose, or a part of the product itself. This move not only helps to restrict environmental impact through ensuring less waste, but can also increase the lure items further.
Here are four examples of inventive, duo-use packaging…
1. Apple Charging Doc-Packaging (Patent Pending)

Image source: www.patentlyapple.com
Earlier this month, it was revealed Apple currently has a patent pending for the notion of transformer-like smart phone packaging. The idea is simple – once a new iPhone (or other Apple product, potentially) is removed from its box, the bottom half of said packaging can be used as a charging doc for the device.
Smart phone boxes are becoming increasingly smaller for environmental reasons (and in turn; brand image), and so it is no shock Apple has made this move. The non-inclusion of bulky AC chargers can see the size of their boxes – and the cost of associated materials – greatly reduced. If approved, the clever concept is sure to go down a treat with Apple fan boys and girls everywhere.
Dan & Dave Playing Card Canister
November 25, 2012 | 1 Comment
Designed by Dan & Dave | Country: United States
“These new playing card canisters were inspired by U.S. military ammunition boxes and have been designed to house 12 decks of playing cards. Made from a high grade metal and feature a clasp and handle for safe and easy transport and storage of your playing cards. With their inset base, they can even be stacked on top of one another.
Manufactured in Los Angeles, California by a company who actually started out making ammunition boxes for the U.S. military.”
Chick Chirik
November 23, 2012 | 1 Comment
Designed by Anabolic | Country Ukraine
“Chick Chirik gift registry project was founded to make gift giving easy. And receiving gifts has never been more enjoyable. No matter the occasion – wedding, baby shower, birthday, house warming party etc. you can finally receive the gifts you really want. Simply create your wishlist online and let your friends know. Special packaging supplies such as wraping paper, boxes, packages, tags etc. are uniquely designed to enhance the experience. Most materials used for packaging (such as kraft paper and jute) are recycled, hand-made, natural, soft to the touch and create a feeling of warmth. Chick Chirik packaging and service is made to absolutely complement the joyous moments of gift exchange.”
Penhaligon’s Christmas Gift Collection
November 23, 2012 | No Comments
Designed by jkr | Country: United Kingdom
“To welcome in the festive season, Penhaligon’s have launched their 2012 Christmas Gift Collection, designed by jkr. Celebrating the brand’s rich heritage in Victorian London, the boxes are inspired by the classic pastime of theatre going.
‘As always, we gave jkr a very open brief, simply the idea of ‘Musical London’ and they came up with the wonderful idea of a British night at the theatre. This eccentric yet elegant theme allows us to tell our brand story internationally.’ Sarah Rotheram, CEO, Penhaligon’s.
‘The theme was explored in many different ways, but we were all really excited by the idea of musical theatre. Going to the theatre is such an English tradition at Christmas. This allowed us to communicate a festive feeling whilst delivering decadence and opulence of a bygone era,’ said Jovan Buac, Account Director, jkr.”
Student Work – Nick Yates
October 15, 2012 | 1 Comment
Designed by Nick Yates | Country: United Kingdom
“University brief – Packaging design for a pub game invented by a University tutor. The aim of the game is to draw celebrities using matchsticks (example included – it’s Joan of Arc by the way). The winner is the person who can create their celebrity using the fewest matches. The losers buy the beers.
Match boxes come in 4 hand screen printed colours; black, magenta, turquoise and fluorescent red with a foil blocked match on the front. Box tray made from metallic gold card.
It’s the ultimate pub challenge”
World Design Rankings Announced
September 27, 2012 | No Comments
WDR – World Design Rankings announced the rankings of countries based on the number of design awards won at international juried arts & design competitions and awards.
United States ranked as number 1 among the 47 represented countries, followed by Turkey, Hong-Kong, Italy, United Kingdom and South Korea. The WDR – World Design Rankings aims to provide additional data and insights to economists and journalists regarding the state-of-art in design and arts industry. The ultimate aim of the ranking is to contribute to global design & art scape through advocating and highlighting good design, arts and architecture.
WDR Representative Frank Scott noted that this is the first time that such an international ranking for design & arts has been implemented and added “We hope to ignite further competition in the design industry and arts by providing the world design rankings; we believe this is very important for the world, because more competition would lead to better designs; better designs mean longer-lasting products, more ergonomic designs, highly socially responsible projects and so on. At micro-level, the world design rankings help designers understand their world-wide position, however most importantly, at macro-level the world design rankings will push the participating designers, artists and architects to do better, to come up with better products and designs which in turn would create positive impacts for our future generations”.
Enter for Fame, Prestige & Recognition
September 24, 2012 | No Comments
A’ Design Award & Competition is looking for submissions for the packaging design awards category. This could be your chance to get a head of the competition and get some international coverage for yourself and your work. The submission deadline is September 30th 2012.
A’ Design Award is the world’s best design award and competition in terms of creating publicity and visibility for its winners, with a direct reach of 3 million design enthusiasts through A’ Design Awards’ Broadcasting Network and with an extended reach of 700 million people annually through the publicity and dissemination services by DesignPRWire, Design-Media, IDNN and DXGN design news networks.
Winners are provided tons of services, including but not limited to: • Extensive PR Campaign • Press Release Preparation • Press Release Distribution • Communicated to Magazines • Communicated to Blogs • Newsletter Announcement • Award Trophy • Winners’ Certificate • Winners Badges • Competition Logo • Participants’ Certificate • Content Distribution through IDNN • Competition Statistics • Score Sheet • Yearbook Publication • Gala-Night Invitation • The Annual Yearbook • Physical Exhibition of Selected Projects • Feedback Notes by the Jury • Winner Services • Option to Sell Winning Designs • Sales Listing for Winning Products • Inclusion in Designer Rankings • Proof of Creation Document • Winners’ Manual • Inclusion in Business Network • Marketing and Consultancy and others, and all without any further fees.
Some particular aspects are especially highly appealing such as inclusion in the BuySellDesign Network, physical exhibition at MOOD Museum of Design, Yearbook Publication, and the Gala-Night invitations which are provided free of charge to winners.
To learn more, visit: whatisadesigncompetition.com
To see previous years’ winners, visit: awardeddesigns.com
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Greg Straight Portfolio
September 21, 2012 | 2 Comments
Designed by THINK Packaging | Illustration: Greg Straight | Country: New Zealand
“Greg is a pretty whizz illustrator and found my details through the design grapevine … He contacted me and asked (demanded) that I create him a portfolio piece that would encapsulate his talent. He had been fortunate enough to bump into and chat to the art director of Wallpaper* Magazine whilst in Auckland at the Semi Permanent exhibition. Greg still appeals that he was NOT stalking him … The facts still remain unknown and rather shady!”
Student Work – Parvaneh Toghiani
September 20, 2012 | No Comments
Designed by Parvaneh Toghiani | Country : United States
“Stitch-22 is a brand geared towards younger women who are interested in needle work, but these women have found it hard to begin such a hobby due to the misguided connotations of the needle arts with 65 year old catladies. The brand aims to provide a clean alternative to this Catch-22 and solve their cat-lady conundrum. I embraced Stitch-22′s hand crafted roots by hand lettering the logo, using substrates with different tactile qualities for the packaging, and hand-stitching the rules in-between the text. The line includes the essentials for both beginner or intermediate crotcheters and cross-stitchers.”
54-40
September 17, 2012 | 4 Comments
Designed by the Bureau of Betterment | Country: Denmark
“The 54-40 packaging project was a collaboration between two sole proprietors: Mette Hornung Rankin of the Bureau of Betterment and Greg Jones of Fifty-Four Forty. Greg had the idea to create a set of magnetic-backed US states made out of laser cut wood that show the topography of America. After meeting at an ADX Feedback Loop event, Mette and Greg decided to collaborate on packaging prototypes for the first batch of products he wanted to sell to gather interest in his idea.”















