Lovely Package

Curating the very best packaging design

Diet Coke Limited Edition

September 11, 2011 | 7 Comments

 

Designed by Turner Duckworth | Country: United States

“The latest evolution in Diet Coke’s iconic “Stay Extraordinary” campaign features a modern new look for fall on the Diet Coke aluminum can and a series of new ads on television and out-of-home. The ads connect with consumers using the witty and smart tone that marks the unique voice of Diet Coke.

The can design, created by San Francisco-based design agency Turner Duckworth, features a section of the Diet Coke logo, cropped to feature the “D” and the “k,” set against the brand’s signature silver backdrop, creating a bold look for fall. Despite the change, the great taste remains the same and the can will still be easy to recognize as the number two beverage brand and number one zero-calorie brand in the nation.

“The new Diet Coke design is at once understated and overstated,” said David Turner, partner Turner Duckworth. “The understatement of a monogram, rather than the full name, and the overstatement of the extremely enlarged logo, both demonstrate the brand’s renewed self-confidence.”

The new package design has inspired the overall visual identity of Diet Coke, and has been featured in recent digital and out-of-home activations. In a Twitter promotion in July, Diet Coke designed mini-fridges stocked with Diet Coke that were delivered to the brands most loyal followers. In the outdoor campaign, the cropped-logo design is featured in placements around the country.”

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Sunbites

September 10, 2011 | 0 Comments

 

Designed by Ziggurat Brands | Country: United Kingdom

“Sunbites had been entirely functional, generic and a bit ‘no fun’ – labouring their wholegrain credentials until they had lost all sense of being as tasty as they actually are. We injected a big bright sunburst, changed the focus of the messaging from ‘healthy balance’ to ‘YUMMY’ and introduced the idea that eating wholegrain could easily be a pleasure rather than a punishment. With increased sales of 84% one could argue it’s actually more of an extraordinary pleasure.”

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Dandy-Puppet

September 9, 2011 | 3 Comments

Designed by Chad Kirsebom | Country: United States

“Dandy-Puppet is a small beer company who provides a high quality beer product. It is a new company who’s looking forward for great success. Dandy-Puppet believes a strong visual presence is just as important as it’s great taste.”

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Uten

September 9, 2011 | 1 Comment

Designed by Marcin Rusak Studio | Country: The Netherlands / Poland

“Uten is a Norwegian product line containing natural and seasonal jams, chocolates and condiments that are home made and free from gluten, milk, soy, refined sugar and preservatives. The packaging encourages the buyer to re-use, with recipes and tips inside the label folder. When the jar is empty and the chocolate is eaten, simply take of the tags (the string makes sure you’ll have no sticky glue marks!) and use the empty containers to create your own delicious foods.”

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Evian x House of Courrèges

September 8, 2011 | 3 Comments

Designed by House of Courrèges | Country: France | Buy it

“This design combines evian’s free-minded spirit with the House of Courrèges’ nonconventional creativity.

Courrèges, approaching the eve of its 50-year anniversary, is known for pioneering key trends though the decades, from having discovered pants for women in 1963 to starting the mini-skirt revolution. The house of Courrèges is driven by the will to free women from the classical conventions of fashion by developing new forms, implementing new materials and using vibrant colors.

The evian bottle by Courrèges, launching globally September 8, features the design house’s elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is composed of 100% recyclable packaging.

To celebrate its launch in conjunction with Fashion’s Night Out, evian will be introducing the bottle at Jeffrey New York and Courrèges, 40 Rue François 1er, Paris, where the design will be on display.”

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Student Work – Andrew Jonathan & Elvina Evania

September 7, 2011 | 6 Comments

Designed by Andrew Jonathan & Elvina Evania | Country: Australia

“360 is a new line of IP security camera that connects via Wi-Fi, so the viewer can access the camera from a remote location on their laptop or smartphone. Its rotating feature informed the name and the logo of the product.

Since the client was low on budget, we decided to put the camera in a plain cardboard box, and put all the branding and the information about the camera on a separate sleeve that wraps the box. A low-cost solution while still maintaining visual aesthetic and the security of the product itself.”

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Student Work – Sergey Grigoryan

September 7, 2011 | 4 Comments

Designed by Sergey Grigoryan | Country: United States

“Vitale was a pet food packaging project. I designed a line of dog food for the animal lover who wants to feed there dog quality and nutritious and natural food. The whole line features the ingredients on the front with a characterized dog that personifies the pet as mans best friend. Butcher paper is also used to give the product a handmade/small batch and more natural feel.”

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Student Work – Anh Pham

September 6, 2011 | 4 Comments

Designed by Anh Pham | Country: United States

“The Eames Office is dedicated to communicating, preserving and extending the work of Charles and Ray Eames. They feel that all three of those dimensions are important to keeping the office useful and vital. Charles and Ray’s work was the result of a way of looking at the world—a design philosophy and process that is worth sharing in many different dimensions. They also believe that creating wholly new works is as consistent with that philosophy as restoring and distributing classic ones.

Overall I wanted to capture the Essence of Eames and their design philosophy, fun, and energy. As my exploration continued, my concept started to revolve around their Plywood Molded Elephant, patterns, and other modern toys.  As result from my research, I found the elephant to be the most unique, playful, and universally fun. It speaks to a broad audience of all ages, sexual orientation, or whether or not they know about Charles and Ray Eames.

This is skincare that can be left on the counter and gives that sense of sophisticated personified fun that Eames designs are known for.”

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Burn Card T-shirts

September 6, 2011 | 2 Comments

Designed by Burn Card Clothing | Country: United Kingdom

“Burn Card Clothing make original t-shirts all of which proudly adorn the iconic Burn Card emblem. Our whole brand is themed on classic playing cards which we have always felt have a really cool style about them. We ship all of our t-shirts out in oversized playing card boxes to tie all the elements of our brand together.”

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Cornohora Balsam

September 2, 2011 | 1 Comment

Designed by Umbra Design | Country: Ukraine

Chornohora – group of mountain ranges in the Carpathians. In these mountains in the XV-XVIII century there was insurgent Hutsul people. The design focus of the design is the illustrated hawk with ethnic weaponry against the backdrop of the Carpathian Mountains.

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Lovely Package

Curating the very best packaging design


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