Lovely Package

Curating the very best packaging design

Monteith’s Single Source

February 20, 2011 | 4 Comments

Designed by Designworks | Country: New Zealand

“The new Single Source lager is a single minded brand that heralds its own craft process.  A uniquely New Zealand batch-brewed beer, it is unswervingly true to the land and the people from which it originates. Like the resulting flavour, the design needed to embody its real character, integrity and undeniable class.

The design approach was to place the product at the fore – the idea of ‘The journey of creation’ is the story of creating a beer that fits the brewer’s exacting ideals. The name Single Source is the process – hand picking, the beer’s traceable origin and craftspeople, the bottle as a protector, the signature line as the human imprint on the beer’s creation.

We honoured this rich brand story through every facet of the packaging. The black bottle adds to our objective of preserving freshness but it also allowed Single Source to look different within the beer category, gave shelf appeal and provides a striking counterpoint to its label. The signature Monteith’s silhouette was retained to ensure Single Source sits within the Monteith’s family of beers, but by using a black glass bottle we are protecting the contents from light and heat (black bottles are ten times better at protecting the beer than green bottles) to retain the beer’s unique characteristics.”

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Les Tropeziennes

February 20, 2011 | 3 Comments

Designed by Corretje Comunicació Grafica | Country: Spain

Corretje Comunicació Grafica won the gold award at the 2010 Pentawards for developing these three different bottles for Les Tropeziennes waters.

Student Work – Erik Johansson

February 19, 2011 | 9 Comments

Designed by Erik Johansson | Country: Sweden

“The assignment was to design a low-price pasta brand. I chose to keep it one color only and printed on unbleached cardboard, to keep costs down.”

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Peeze

February 18, 2011 | 5 Comments

Designed by SOGOOD | Country: The Netherlands

“Peeze provides top quality coffee, especially in the business to business area. Quality and sustainability throughout the whole chain is illustrated by showing the proud farmer from the country of origin enjoying the final product. In one strong image the whole story is captured and justice is done to the human side of the process.”

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Capriolo

February 18, 2011 | 1 Comment

Designed by Family(and friends) | Country: United Kingdom

“Capriolo is a new, luxury brand of authentic Italian first cold pressed extra virgin olive oil.

A limited edition of less than 850 liters, it’s made from a blend of Frantoio, Leccino and Morello olives from the single estate yield of Podere Casone’s grove in the Umbrian countryside.

The Estate owners approached Family (and friends) to help them create a brand identity and packaging design to launch as a product into the UK market. It will be on sale in up-market food halls and delis from  January 2010.

The brief involved finding a name and developing a genuine ‘truth’ for the brand. In an already crowded market of quality oils, impact and ‘storytelling’ needed to be at the forefront of the solution

“We wanted to create a strong story associated with an animal from the region, something that had authenticity and beauty”. Says Alex Durbridge, co founder and creative partner at F&f.

The name Capriolo, Italian for roe deer was chosen with good reason; these elegant creatures roam wild amongst the olive groves, seen fleetingly through the morning mist and acts as a symbol of rarity, freshness and vitality.  We used the deer graphically, but it’s antlers have been magically transformed into living olive branches and its eyes have become glossy olives a to create a something of a mythical beast.”

Kabuto Noodles

February 17, 2011 | 0 Comments

Designed by B&B Studio | Country: United Kingdom

“Kabuto Noodles are a delicious combination of authentic Asian flavours and quality ingredients, prepared with the skill, dedication and discipline of a Samurai warrior.

Creative Partner, Shaun Bowen says “Without knowledge of noodles, one will ultimately have no military victories.”

The Handshake

February 17, 2011 | 1 Comment

Designed brainCELLS | Country: Australia

“In 2010 brianCELLS designed a new series of wine labels for a well respected West Australian Liquor merchant, Liquor Barons.

As the label describes, ‘The handshake is an in-house program of the Liquor Barons Co-operative. We seek out quality wine from renowned vineyards and submit for judgement to our distinguished panel. Culling many that don’t make the grade, we only bottle what is agreed to be exceptional value for money. We hope you enjoy our ongoing selections.’

The handshake concept is re-enforced through the use of a minimal typographic front label that wraps around the bottle to reveal two hands about to shake with each other. Thus, rewarding customers who pick up the bottle off the shelf.”

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Sigtuna Ace Of Spades

February 16, 2011 | 2 Comments

Designed by Morkman Reklambyrå | Country: Sweden

“Sigtuna is an up and coming micro brewery just outside of Stockholm, Sweden. They have recently received numerous awards for their beers and continue to reap success within the beer communities. Ace Of Spades is the strongest beer ever brewed in Sweden, produced in a strictly limited edition for fans of the brewery. The label depicts chief brewer/ideologist Mattias Hammenlind hanging out in the company backyard.”

Vidago Palace

February 16, 2011 | 5 Comments

Designed CB’a Design | Country: Spain

“The reopening of the Vidago Palace hotel, near Oporto, was a great excuse to reposition and redesign the Vidago water; a naturally sparkling water whose source is located within the premises of the hotel. With the objective of communicating naturally, elegance, and well being as well as aligning the product with the hotel, both the label and the volume were redesigned. A distinctive silhouette enriched with the engraving ‘VP’ that takes us back to the origins of the water, and a minimalist black and silver label sums up to create a water that when consumed, becomes an indirect way of experiencing the Vidago Palace Hotel.”

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Eno Wines

February 16, 2011 | 6 Comments

Designed by LP/w Design | Country: United States

“Eno Wines is a Berkeley-based, boutique winery producing small batches of Pinot Noir, Old Vine Zinfandel, Grenache, and Syrah from world class and undiscovered vineyards.

From the beginning, Eno Wines has been a labor of love for all involved.

The labels for the bottles hold equal importance to the wine inside – a new idea back then has become an industry standard. For the past ten years, the challenge remains the same: find the story and tell it better. The 2008 wines held special importance as it was the year Sasha, the winemaker, became a father. The labels always obliquely reflected events in his life and the theme for that year could only be family.”

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