Lovely Package

Curating the very best packaging design

Moonstruck Tumbled Chocolate

April 10, 2011 | 0 Comments

Designed by Sandstrom Partners | Country: United States

“Moonstruck Chocolate asked us to help them name and develop a packaging system for a new chocolate covered fruits and nuts product line. Tumbled™ was the name that quickly rose to the top of the naming list and was much improved over the industry standard term of Chocolate Covered. The container study was a long, multi-faceted process which led us to a very unique, custom box shape. Oregon’s Western Meadowlark became a die-cut reveal to showcase the often iridescent coatings of the different tumbled products. Red illustration for dark chocolate and blue illustration for milk chocolate helps discerning consumers find their preference quickly at retail. Also integrated into the packaging design are a beaver, more Western Meadowlarks, a salmon, Mt. Hood, Doug Fir trees and of course, last but not least, a Sasquatch, which can be found on all of the new Moonstruck packaging by Sandstrom Partners. The Sasquatch is hidden in a different location for each flavor of the Tumbled Chocolate packaging line. Cut paper style Illustration by Kate Forrester.”


Brouwerij ‘t Ij

April 9, 2011 | 3 Comments

Designed by Redthumb | Country: The Netherlands

“Brouwerij ‘t Ij is an independent microbrewery, based under a windmill on the side of a canal in Amsterdam, that has become a firm favourite with beer lovers and locals. With a range of 10 strong, mostly organic beers, the brewery has built a reputation for down-to-earth quality, with a quirky, eccentric character. The brewery worked with Redthumb, a small independent branding agency, to turn the look of their range from it’s amateur-looking past through to a new look – reflecting the quality in the beer without losing it’s ‘quirkiness’. The brief was to make the labels work better, look better, and feel better, all without scaring off the brands fanatical followers, and keeping it’s Amsterdam accent.

The new design manages to bring the labels forward without compromise, changing every single element whilst still remaining familiar and authentic. It’s down-to-earth, strong and simple, without taking itself too seriously.The new labels use a new printing process developed with print consultancy Confer which gives a paper-label feel to the plastic label used by the brewery, and also allows a barcode without the need for a separate back label.

The name Brouwerij ‘t Ij means ‘The Ij Brewery‘ – Ij being the name of the body of water at Amsterdam’s waterfront. Phonetically ‘Ij’ also sounds identical to the dutch word for egg.”


Anna Spinato

April 8, 2011 | 1 Comment

Designed by Dizen | Country: Argentina

Anna Spinato winery elaborates a Prossecco of high quality in the renowned region of Valdobbiadene in the Veneto. We have to design a packaging that communicates the elegance and distinction of that particular Prosecco. Our proposal is completely typographic and elegant.


Lucky Bucket Beer

April 8, 2011 | 0 Comments

Designed by Archrival | Country: United States

“What good is beer without packaging? We spent many a night designing the Lucky Bucket packaging for their family of brews. Plenty, and we mean PLENTY, of hands-on research was conducted to get to know these fine beers and bring them to life. From shelf to cart, Lucky Bucket was made to be the life of the party.”


Morse Code

April 7, 2011 | 5 Comments

Designed by Parallax Design | Country: Australia

“Henry’s Drive wines are branded along a postal theme. The Morse Code range pays homage to the first electronic mail system. The varietal of each wine is printed on the label in morse code.”

HealthCare Insight

April 7, 2011 | 2 Comments

Designed by modern8 | Country: United States

“The box was created as a package for promotional material to be handed out at a trade show for out client, HealthCare Insight. Their mission is to help insurance companies fight fraud, waste and abuse in insurance claims. The concept of the product is clearly communicated as the box is picked up by the handle.”



April 6, 2011 | 0 Comments

Designed by Ginungagap | Country: Norway

“Paper bag designed for Åkra Sports Club Handball Team (boys, age 10 years old), and sold containing calories/caramels to finance their participation in The Handball Festival 2011. As a “lock” on the bag, each player/seller had a sticker with his personal image, guaranteeing for the quality of the product. Minimal costs were used producing the bag. It was important that the boys were left with as much money as possible for the tournament. All 500 bags sold out within days.”

Smooth Ambler

April 6, 2011 | 0 Comments

Designed by Archrival | Country: United States

“Smooth Ambler Spirits hails from Greenbrier County, Appalachia, a region set in historic mountains and rich earth. With a vodka and gin that pull the best ingredients from the region, Archrival packaged a brand that stands strong with confident bottles, a unique label shape and a name that gives a tip-of-the-hat to the region. Each label is hand-marked with a batch number, bottle date and bottler signature proving top shelf quality and loyal craftsmanship.”

Mas de Santa Creu

April 6, 2011 | 1 Comment

Designed by Ambar Partners | Country: Spain

Project: The object of the project was to design an ecological olive oil produced by “Mas de Santa Creu”  in the area of Siurana, Catalunya. The family produced an extremely high quality olive oil for their own consumption and decided it was time to commercialize it in very small quantities per year.  The olive oil is produced using only ecological methods. It is extracted from olives collected only from the tree, discarding all the fruits that fall to the ground. It is a premium oil and it is sold unfiltered to preserve all its flavors and richness.

Solution: We wanted the label to communicate the strong emotional bond between the family and the land without losing the simple and honest feel of the product. To achieve this we associated the brand to a vintage looking photography that explained the intimate relation of the producer and the family estate  in a simple, classical way. At the same time, the typography used in the name (“Oli”)remains clear and simple, thus adding a stylish touch to a very traditional product. The roughness and the homemade character of the unfiltered oil combined with the clean modern looks of the label produces an interesting contrast achieving strong visual presence  remaining true to the nature of the product.”

Nutella – Esperienza Italia 150

April 5, 2011 | 11 Comments

Designed by ARC’S | Country: Italy

“What is the nutshell of Italian excellence? And how the beloved Nutella can celebrate it, together with millions of Italian families? This was the starting point for the design of the limited edition of Nutella “Esperienza Italia 150”.

ARC’S has interpreted the project in four themes: arts (music, poetry, cinema), design, landscapes & Architecture and historical topics. The result is a fresh and joyful dialogue between Federico Fellini and the matchless Moka for coffee, Rome and Venice and Garibaldi riding a Vespa!

Words and design mix together, words become design and they beat a syncopate rhythm. For example, the “landscapes & architecture” theme in English would sound something like “The train makes us run quickly: from the Alps to Sicily joins Rome the immortal with Pisa and its tower and Venice laying on the water!”.


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Lovely Package

Curating the very best packaging design