Lovely Package

Curating the very best packaging design

Pantone Plus Series

April 14, 2011 | 1 Comment

Designed by Base | Country: United States

“Pantone is the international standard for color in the world of design.

Identity, packaging, and launch campaign for Pantone Plus, the successor to the Pantone Matching System. We designed a logo lockup with the new name and framed it in the context of the iconic Pantone chip.”

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Evelyn’s Chocolate Sauce

April 14, 2011 | 4 Comments

Designed by Jansen Harris | Country: United Arab Emirates

“Evelyn’s chocolate sauce recipe has secretly passed from one Evelyn woman to the next over several generations. This sense of heritage and handcrafted quality inspired the creation of the identity and influenced the design to elevate chocolate sauce to a position of being a personal, almost everyday luxury. Rich and chocolaty, this indulgent pleasure is the perfect desert for any dinner party. We were asked to strategically position, create an identity and design packaging for this decadent new brand.”

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NOBLE Handcrafted

April 13, 2011 | 7 Comments

Designed by Heather Nguyen | Country: Canada

NOBLE Handcrafted is a brand that embraces the collaboration of craft with the pioneering of our new American food tradition, a tradition that is being continually refined.”

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Almo Office

April 13, 2011 | 3 Comments

Designed by Company | Country: United Kingdom

“Being the greenest office supplies company, means you have to keep looking for innovative ways to help the environment. After 5 years of research and development, Almo are please to have released their own toner cartridges. In addition to great quality and value for money, the partnering manufacturer has genuine green credentials. With so many printers and models available, we decided to make the delivery operation easier, by making the toner colour and model number really stand out.”

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Student Work – Erica Craig

April 12, 2011 | 7 Comments

Designed by Erica Craig | Country: Canada

“A (fictional) winery in the Okanagan Valley wanted to create a unique and sustainable brand identity that embodied the youth and beauty of British Columbia.

The product is targeted towards males and females ages 25+. The whole inspiration behind the design of Kingswood stems the company wanting to create a sustainable brand. BC is known for it’s bountiful forests and I wanted to capture that but in a freshly refined way. I created a brand that focuses on showcasing the quality of the product by using a timeless, gender-neutral design.

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Vi Crossos

April 12, 2011 | 1 Comment

Atipus

Designed by Atipus | Country: Spain

More wonderfully simple label design and architecture by Atipus in Barcelona, this time for Vi Crossos.

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WilliamsWarn

April 12, 2011 | 3 Comments

Designed by Studio Alexander | Country: New Zealand

“The WilliamsWarn is the world’s first personal brewery. It produces commercial quality beer, chilled and straight from the tap in just 7 days. The packaging images were for the range of Liquid Malt Extract sold in conjunction with the machine. The idea behind the design was to carry through the aesthetics and simplicity of the machine with a premium feel.”

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Jazz: The Smithsonian Anthology

April 12, 2011 | 3 Comments

Designed by Visual Dialogue | Country: United States

“Problem: How do you put the history of jazz in a box? Not an easy task, but one Smithsonian Folkways Recordings was eager to take on. Using the historic compilation The Smithsonian Collection of Classic Jazz as the starting point, a team of over 50 experts set about selecting 111 tracks tracing 100 years of jazz. In addition to the music, the set need to include liner notes by 30 leading writers and a treasury or rarely-seen jazz photographs.

Solution: Visual Dialogue referenced the graphics and color palette of original Folkways JAZZ LP covers in creating an entirely new design for Jazz: The Smithsonian Anthology. The package combines a 200-page book and 6 CDs inside a translucent slipcase, befitting what Time magazine reviewed as “the single best introduction to America’s great musical form.”

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McLaren Vale Beer Company

April 11, 2011 | 3 Comments

 

Designed by Parallax Design | Country: Australia

“Vale Ale was developed to position the beer from one of Australian’s premier wine regions as a completely new, contemporary and different brand to the category norm. To quickly get noticed, Vale Ale had to claim its own brand space immediately. It is now joined by Vale Dry, and McLaren Vale Beer Company is the fastest growing beer company in Australia.”

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Penny Proper

April 11, 2011 | 1 Comment

Designed by Marc Berchold | Country: Canada

“In the 1950s dimes were slipped into the pockets of loafers, as this was the price of a pay telephone. These dimes were then replaced by shiny pennies as a matter of style. Penny Proper is giving loafer wearers the opportunity to exercise their personal style and flare. The size and weight of a penny, PPs come in a variety of colours and patterns to individualize loafers based on personal taste or function.

Penny Proper (PP) is a Canadian fashion brand that allows for the personalization of the classic penny loafer. Launched in 2011 by two trend-setting friends faced with the issue of how to accessorize their penny loafers, PPs come in a variety of colours and patterns.

The colour of the wax seal on the package denotes the colour of the coin inside.”

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Lovely Package

Curating the very best packaging design


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