March 24, 2011 | 2 Comments
Designed by Spy Studio | Country: United Kingdom
“U101: Design Thinking is a new 600 hour Open University course taught via distance learning and delivered wholly online to students.
The U101 media pack was designed in response to this, making sure when students first register they will receive a physical package containing a number of elements, all of which should instantly excite and engage them.”
March 23, 2011 | 6 Comments
Designed by Tim Boelaars | Country: The Netherlands
When Will Evans couldn’t find a face wash on the market that helped him wake up in the morning he decided to create his own. The result is Chiefs Energizing Face Wash, a citrus gel for men.
March 23, 2011 | 6 Comments
Designed by Tank | Country: Norway
“The brief: Mack’s number one-product, Arctic Beer, was changed from being a standalone product, to a series including Light and Ice versions. The client wanted a modern and young look with similarities from the predecessor – while at the same time being something new and fresh.
The solution extends and simplifies the elements that were the mainstay of the identity, but with more emphasis on the brand name and the cold freshness. The arctic purity, the clear and fresh water it is made of, and the brewery being the worlds northernmost, is the very base of the concept. It shows off in the clear blue color and ice sharp arrow that points you in the northern direction. It is freezing cold. It is refreshingly tasty. It is Arctic Beer.”
March 22, 2011 | 3 Comments
Designed by Dossier Creative | Country: Canada
A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and Raspberry Pomelo, which have less sweetness and carbonation than typical for the category, making them more appealing to sophisticated palates.
March 22, 2011 | 6 Comments
Designed by Sofie Ehlers | Country: Denmark
Coffee Bag is a fictitious brand of instant coffee which is packaged in individual mesh bags, and is brewed the same way you would tea.
March 21, 2011 | 2 Comments
Designed by MindFire Communications | Country: United States
“Mississippi River Distilling Company is a brand new micro-distillery in Le Claire, Iowa that produces small-batch, premium vodka, gin and whiskey. MRDC asked MindFire Communications to develop the brand identity for their River Baron Vodka and River Rose Gin.
We spent a great deal of time learning about the distilling process, the local ingredients and discovering what the heart and soul of the products would be about. We then captured that heart and soul in a powerful and unique brand that drew on the region’s history and local flair. When it came time for the bottle designs, our goal was to create a design that evokes the era of the late 1800s along the Mississippi River.”
March 21, 2011 | 6 Comments
Designed by OTOTO | Country: Israel
Fun packaging in the form of a reusable tin for Animi Causa’s sardine paper clips. Who doesn’t need a set of sardine paper clips?
March 21, 2011 | 4 Comments
Designed by Hope Family Wines | Country: United States
“A Blind Taste is a private wine brand from Hope Family Wines in Paso Robles, California. The label design inspired by an eye chart layout which gives an unique personality to its brand.”
March 20, 2011 | 2 Comments
Designed by Little & Company | Country: United States
“Nine years ago, Little & Company decided to forgo the paper blizzard of holiday greeting cards and instead send our friends, families and clients a Valentine’s Day mailer. At a time when our lives are growing more complex and we are increasingly inundated by new technology, the Valentine represents a precious, simple gift that can be held in one’s hands – something that makes people stop and smile. This year, we wanted to give our friends a gift that would spark inspiration and re-energize the love for what they do.”
March 19, 2011 | 0 Comments
Designed by Family(and friends) | Country: United Kingdom
“Family(and friends) have completed a major refresh for Pure, the premium dairy free alternative to butter.
Pure contains no hydrogenated oils, artificial additives, GM ingredients or gluten and it has 70% less fat than butter.
But awareness of Pure as an everyday and tasty alternative to butter was found to be very low outside of the dairy intolerant market, so brand owners Kerry Foods commissioned Family and Friends to develop new branding.
Pure wanted to remind the broader health conscious consumer base that dairy free leaves you feeling lighter and brighter and is not just for people with allergies or dietary problems.
The brand is now more clearly called Pure Dairy Free, with an impactful, modern looking logo highlighting this product difference and creating a more specific recall.
The new packaging has a cleaner, whiter look that better reflects Pure’s qualities; a tasty spread that is also highly versatile for baking and cooking or adding a touch of extra flavour to dishes.
Alex Durbridge, creative partner at F&F says “Communicating purity and enjoyment was key”. “Each product variant carries a different mouth watering serving suggestion, emphasising taste and culinary use to customers when confronted with the pack on shelf”
Qual and quant research results confirmed that both users and non users much preferred the new look, which will launch into stores by mid March, supported by press advertising. Inner labels, brand tone of voice and style guides for other communications are also being developed by the agency.”