Lovely Package

Curating the very best packaging design

Student Work – Michael Nagy

February 2, 2011 | 3 Comments

Designed by Michael Nagy | Country: Austria

“The assignment at Uni was to redesign the logo and packaging of Austrian canned food producer “Inzersdorfer” which is an iconic brand in Austria with its first factory built during the reign of the Austro-Hungarian Empire in 1870. Our deadline was 4 weeks after we had started the project.

My problem with canned food was that first of all, most of the logos and packaging looked very similar and hardly distinctive. Secondly it was trying to sell something on the package shot it didn’t contain. Healthy food that also looks good when being served. Everyone knows that canned food is jam-packed with preservatives and flavour enhancers.

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Marks & Spencer Tea

February 1, 2011 | 6 Comments

Designed by Stuart Kolakovic | Country: United Kingdom

“A series of artworks commissioned by Marks and Spencer for a new range of “Naturally Caffeine Free Tea” boxes.”

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El Paso Chile Co.

February 1, 2011 | 2 Comments

Designed by Charles S. Anderson Design | Country: United States

“El Paso Chile Co. is well known for their boutique brands of salsas and marinades. They also have some of the best margarita and cocktail juice blends available on the market. With CSA’s help in packaging, they invented a novel way to bring their cocktail flavors to a wider audience by selling glass martini shakers that contain the mixings for finished martinis – just add ice and alcohol.”

Kimono Spa

January 31, 2011 | 2 Comments

Designed by Belancio | Country: United States

“Kimono is a new luxury spa care line created to enhance the wellness of your skin, body and mind. The brand development included product packaging, logo development and art direction that captures the beauty and elegance of the entire line.”

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Upp

January 31, 2011 | 1 Comment

Designed by Niklas Hessman | Country: Sweden

“Upp is a concept for the home-cooked breakfast Värmland, made with organic ingredients. I developed both name and design.

The name refers to the notion of waking up the morning and the structure is designed as a pillow to help build on the concept. Värmland is the breakfast that gets you Upp in the morning.”

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Kraken Rum 3D

January 30, 2011 | 4 Comments

Designed by STRANGER & STRANGER | Country: United Kingdom

The Kraken Black Spiced Rum has introduced 3-D labels designed by London based STRANGER & STRANGER. The 3D kraken will adorn the 750mL bottles and will be available for purchase online.

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CSA Design Watch Collection

January 29, 2011 | 1 Comment

Designed by Charles S. Anderson Design | Country: United States

“This limited-edition series of highly-awarded, high-concept watches was a pet project of CSA Design, with manufacturing help from the Fossil Watch Company. Packaged in custom-tins with 2-color labels that were inexpensive to print but big on impact, with a clean typography treatment spiked with a pop of color and an icon representing each watch’s “theme,” which included Time Flies, Deadline, and 5 O’Clock Shadow.”

Student Work – Michael Dibblee

January 28, 2011 | 5 Comments

Designed by Michael Dibblee | Country: Canada

Description: Smucker’s is a North American manufacturer of fruit spreads, ice cream toppings, health and natural foods, beverages, shortening, and natural peanut butter, dating back to 1897. When redesigning a number of products from the Smucker’s Pure Jam line, I intended for the design to truly and uniquely portray the essence of quality and traditions based on the company’s ideals in a new and innovative way.

Ideally, customers should be persuaded to purchase a product by its essence, and not simply by its label. This especially matters when it comes to a company that prides itself on excellent quality. Many consumers have experienced the growing, picking and preparation of fruit for spreads; in remembering the ease at which one can recognize the colours, textures and smells associated with the cooking process of jam, I created a design that emphasizes the jam itself.

After experimenting with die-cuts and windows that exposed the natural colours of the jam, I discovered that reversing this effect actually exposed more of the jam to the consumer. I recreated a silkscreen effect to contrast the rich natural colours of the jam and moved away from traditional label systems used by many competitors. Many rival companies and products embrace the use of photographic and illustrative images of fruits to give the consumer a taste of what the product offers. To break away from this conventional style and allow Smucker’s to stand out when positioned on a grocery shelf, I depicted the fruits as icons. These white icons stand out clearly on the background colours of the jam, yet do not take away from the distinct colours and textures seen through the glass jars.

Overall, the design portrays a rich and elegant aesthetic that stands out from competitors and retains the quality that is associated with the Smucker’s brand.

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Student Work – Jessie Harte

January 28, 2011 | 0 Comments

Designed by Jessie Harte | Country: United States

We love this label concept for peanut butter and jelly, created using wood type with ink mixed to resemble the actual product in the jar.

Student Work – Theresa Decker

January 27, 2011 | 4 Comments

Designed by Theresa Decker | Country: United States

“The assignment was to design packaging and a carrier for three flavors of gourmet popping kernels called Carny Corn. I chose to do a Circus side show act theme including Buttery Bessie (worlds fattest woman), Firey Hot Frank (fire breather) and Sweet & Salty Pip and Pop (siamese twins). I used vintage broadsides as typographical inspiration and manipulated black and white imagery for each label. The bags are printed canvas and are held in a custom made wooden crate with transferred typography.”

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Lovely Package

Curating the very best packaging design


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