March 6, 2011 | 1 Comment
“The brief was to make a package for Møllerens new (fictional) ecological muesli cereal series. The different flavours are Corn, Nut, and Blueberry/Black Crowberry.
The main target-group are strong, well-educated, urban women in the age 25-40, Who care about making an ecological choice for both their health and the planet’s. We named the product “Vilje”, it means WILL in Norwegian and is also a womans name.
We wanted to make something that was a clear alternative to the boring and simular competition. We focused on making a package that was easy to use and didn’t make a lot of mess for a quick breakfast. It is printed on 100% recycled paper. The design is inspired by the 1940’s propaganda posters directed towards woman and radiates energy, health and happiness.”
March 5, 2011 | 2 Comments
Designed by Sell! Sell! | Country: United Kingdom
“Last year our good friends at Fentimans came to us with the idea of launching an alcoholic ginger beer. They are the masters of the genuine ginger beer, and were pretty unimpressed by the fake, wine-based or flavoured lager ginger beers that were on the market. They knew that they could make a proper alcoholic ginger beer, the traditional way, slow-brewed with ginger from scratch.
They asked us to help them bring it to life. We were all quite wary about calling it Fentimans, because they didn’t want to cause any confusion between an alcoholic brand and non-alcoholic. So we set about making a new brand for this new drink. We found the story of John Hollows. John was a son-in-law of Thomas Fentiman, the company founder. He was given his own ginger beer factory to run, and produced the drink under the name Hollows and Fentimans. We also found out that they used to sell their ginger beers in the famous grey hens (stout stone jars) but with a signature blue stopper.
March 5, 2011 | 2 Comments
Designed by Mike Flache | Country: Germany
“Designer Mike Flache has created a new flacon. Inspired by the name itself, the packaging design focuses on elegant simplicity. The minimalist form is combined with functionality. The Cube has no cap that could fall off. Just twist the object to open/close it. The sprayer button is on the top side of the flacon. The result is an angular and masculine expression–a product that has a character all of its own.”
March 5, 2011 | 0 Comments
Designed by Martín Azambuja | Country: Uruguay
“The goal was to create a vintage Chocolate Bars with direct references to swiss design. The colors use in each pack represent the flavour of each chocolate bar.”
March 5, 2011 | 3 Comments
Designed by StudioIN | Country: Russia
“Femininity is characterized in the name and elegance of the lines and shape of the bottle. Type running vertically around the bottle describes the origin of the Fleur de Lis symbol. The use of an uncharacteristic cognac cap is not only convenient but practical.”
March 4, 2011 | 0 Comments
Designed by Inhouse | Country: New Zealand
“Whilst the name of this wine cleverly aludes to its sustainable qualities we wanted the imagery to avoid any clean, green, organic stereotypes. Instead, playing on the word ‘Supernatural’ the label is treated as a cabinet of curiosities including other-worldly objects drawn from natural history.
&… we’re proud to announce a bottle of The Supernatural has been included in the San Francisco MoMA exhibition How Wine Became Modern (showing until April 2011), alongside our Dada1 and Skylark labels as well as other innovative bottle designs demonstrating the progression of design in the world of wine.”
March 4, 2011 | 0 Comments
Designed by Isusko | Country: Spain
Packaging proposal for Gorobel, the new brand of premium basque water.
March 3, 2011 | 1 Comment
Designed by Typuglia | Country: Italy
This kit especially addresses typography maniacs and gourmets. It’s entirely hand-made and includes: a reusable box, a finely decorated jar containing extra virgin olive oil of certified prime quality, the original wooden type blocks (4 cm high) and a little bag containing the olive leaves the oil was made from.
The tag is hand-stamped through the old printing techniques of mobile wooden types.
All the items in the box are reusable. You can use your creativity and give birth to thousand new products. An example? The box can be used as a table lamp as well as the jar. The wooden font? A fanciful key case.
March 3, 2011 | 2 Comments
Designed by VSA Partners | Country: United States
“VSA Recently put on a Valentine’s day exhibition in collaboration with NYC based artist, Stephen Antonson. For the show we worked with Chelsea Brewing Company to produce a custom names and packaged ale for the show — a sort of macabre wink to the theme of the show. We also produced postcards to go along with the whole package we sent out to guests that couldn’t make it for the night of the show.”
March 2, 2011 | 5 Comments
Designed by Boheem | Country: Australia
“One Tree Coffee Co is a boutique Espresso Bar in Newcastle NSW. They offer a small range of quality coffee blends, and wanted to offer their very own iced coffee – bottled in the store and sold within a day. The labels are designed so that they can be easily marked by hand with the details of the contents. The overall aesthetic for One Tree Coffee Co takes reference from the coastal city’s coal and steel industries as well as the old railways used for transport of these goods. The design of these labels uses elements found in vintage train tickets and railway signs.”