February 28, 2011 | 20 Comments
Designed by Happy | Country: India
“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.
To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.”
February 27, 2011 | 4 Comments
Designed by Taylor Goad | Country: United States
“In the year 2050, America’s national debt has reached an all-time high of 150 trillion dollars. As such, they have decided that they can no longer afford traditional foreign aid. Enter Foreign-Ade, a traditional American lemonade designed to win the hearts of the people we’re currently invading and terrorizing.
Foreign-Ade is patriotic, propaganda and Americana at it’s finest. Foreign-Ade has added electrolytes to convert the infidels to democracy. Scientists speculate that repeated exposure to the drink will actually spread democracy around the world. If nothing else, it quenches a wicked thirst and makes Americans feel better about themselves.”
February 26, 2011 | 19 Comments
Designed by Helen Maria Bäckström | Country: Sweden
“The breif was to make a package with a second life.
Noo-Del is a playful and simpel packaging that will stand out on the shelves. The decor of a geisha refers to Asia and asian-food and the decor gets extra playful with the eating-sticks which gives the illusion of being the geishas hairpins. The effect is even more fun when you eat from the package!
The package is useful in several ways: it is easy to carry with, when adding water you can heat up the noodles in a microwave and eat direct from the the package which has a shape of a take-away-package when opening it
February 26, 2011 | 3 Comments
Designed by Bellroy | Country: Australia
“We wanted to give the consumer something more then a box that gets thrown out, this envelope starts the Bellroy experience for them from the moment it hit’s their hands. Our packaging is post ready and the way it looks in the photos is the way it gets sent out. Plus use of card is a little softer on the environment too.”
February 26, 2011 | 2 Comments
Designed by Morris Pinewood | Country: Sweden
New work from Sweden’s Morris Pinewood for Åbro Breweries Bryggmästaren Easter Brew.
February 25, 2011 | 4 Comments
Designed by Frank Aloi | Country: Australia
“I was approached by the award winning team at South Australian based Udder Delights, to create a brand identity for their new range of cheese, Divine Dairy. Located in the pristine Adelaide Hills and sourcing local milk from local dairies, the artisan cheese maker that prides itself on quality, wanted a design to capture the rural, traditional and hand crafted methods used to create their ‘French Style’ product. The colour usage identifies each cheese, adds a modern touch to a traditional design and helps to establish a powerful and memorable brand in the market place. It continues to build with the product already selling well in gourmet stores, fruit and vegetable shops and independent grocers nationally.”
February 25, 2011 | 2 Comments
Designed by Moruba | Country: Spain
“Karey is a organic extra virgin olive oil of excellent quality, for fine restaurants and specialty shops. Its packaging communicates a consistent excellence and delicacy in accordance with the product it contains. The trademark Karey is the main element on the Labeling, a role that is only eclipsed by the typographical wink of the oil tear that is dropped by the letter “y.”
February 24, 2011 | 5 Comments
Designed by Frank. | Country: Norway
Say hello to post number 2,000 on Lovely Package, yay!
February 24, 2011 | 4 Comments
“Following a successful collaboration with Mika in 2010, soft drink giant Coca-Cola follow-up on some exclusively designed bottles with Coca-Cola “Club Coke.” Produced in two distinctive colorways based on Daft Punk mimicking the helmets worn by the French duo, the gold and silver bottles will see a limited production run beginning in March 2011. In addition to the general release at clubs, the bottles will be packaged in a collector’s box as a set, made available exclusively through colette in Paris. Further information on this project will become available through daftcoke.com, which goes live in a few months.”