April 8, 2013 | 6 Comments
Designed by mousegraphics | Country: Greece
“The brief: “we have been producing olive oil for many years, growing trees in our family’s homeland in the Peloponnese. We now want to bottle it, mainly as a present for our friends and family”. The target audience: foreign clientele. People who can appreciate product provenance and family care.”
The design: it is very rare for a client to come to us with the simple request of “creating a family gift” and this is exactly what happened in this case. We were asked to create a product identity -naming and packaging design of a product – which was meant to address first of all the members of a Greek family of olive oil producers in Karpofora, Messinia. We had to pay tribute to a strong, living tradition and this is exactly what we did.”
April 7, 2013 | 0 Comments
Designed by B&B studio | Country United Kingdom
“For the past four years, we’ve been helping Peppersmith reinvent the healthy confectionery market, first with chewing gum then with mints. With the grown-ups satisfied, it was time to turn our attention to kids with the launch of tingz – little bags of delicious sweets that are actively good for teeth. Made with xylitol – a natural wood sugar – these British Dental Health Foundation accredited sweets help reduce plaque and lessen the risk of tooth decay.”
April 6, 2013 | 4 Comments
Designed by Brandever | Country: Canada | Fonts used: CgGothicNo4
April 6, 2013 | 5 Comments
Designed by Cassandra Cappello | Country: Canada
“This is a student project for an invented brand and redesign of a line of milk and juice cartons. These packages are specifically for milk, chocolate milk, and strawberry banana juice. The shape is inspired by old metal milk containers and the minimalistic design allows this line of packages to stand out on shelves. The packages are also bilingual, written in both English and French.”
April 5, 2013 | 2 Comments
Designed by WeHolden | Country: United States
“Working with Casa Montelobos, William Grant & Sons, and Dr. Iván Saldana, the world’s leading agave expert, WeHolden developed the packaging design for Montelobos (Mountain of Wolves) a premium mezcal joven that launched in New York, California, and Texas in late 2012.”
April 5, 2013 | 4 Comments
Designed by Atipus | Country: Spain
“Traditionally, in November, coinciding with the celebration of the slaughtering of the pig, the ‘Vi Novell’ is bottled. This is a fresh and fruity wine which is bottled before its fermentation is finished.
Therefore, the wine doesn’t mature in the bottle and it must be consumed within a short space of time. It is a wine for enjoying; a wine for celebration.”
April 4, 2013 | 3 Comments
Designed by Zoe Blow | Country: Australia
Organic gelato packaging for a conceptual brand called Willow and Sage from RMIT student Zoe Blow.
April 4, 2013 | 2 Comments
Designed by Quaker City Mercantile | Country: United States
“After much intensive research and development, Philadelphia-based Quaker City Mercantile is thrilled to present Quinetum, a highly exclusive quinine cordial from Steven Grasse, creator of the iconic Hendrick’s Gin.
Quinetum is a unique and complex blend comprised of Cinchona Succirubra Bark, from which Quinine is derived, and a range of botanicals (4% ABV ethanol). It is designed to be a bartender’s tinkering tool when used as a cocktail ingredient or can be lengthened with soda water and combined with Hendrick’s in place of tonic.
Grasse decided to bring the curious history of quinine to life channeling the ethos of Thomas Whiffen, a renowned maker of poisons who established The Quinine Works of Battersea, London and whose likeness graces the Quinetum bottle. He was the first person to synthesize quinine in the 1800’s, which at the time was a lifesaving drug against malaria.”
April 4, 2013 | 1 Comment
Designed by Yañez Gioia Design | Country: Argentina
“Objective: to execute a brand repositioning strategy. The objective is to target the US and Canadian markets with a relaxed and informal style aimed at people who drink wine in a simpler way, without paying attention to origin, terroir or specific wine characteristics.”
April 3, 2013 | 0 Comments
Designed by Jongwon Lee | Country: South Korea
“Old school is good school. ‘grain’ is a reusable-disposable film camera and film brand. The dots on the film package represent whether it is color or B&W and the size varies according to the film ISO.”