March 28, 2013 | 1 Comment
Designed by Shout Design | Country: New Zealand
“George Weston Foods were looking to refresh the packaging of their artisan bread range “two Hands”. The task was to inject more craft and evoke the feel of locally baked bread.
The Solution was inspired by the blackboard of small New Zealand deli’s and bakeries. The typography was hand crafted by Jo Tronc of watermark illustration as both the client an Shout felt to live up to the brand name and values hand typography was the only answers.”
March 27, 2013 | 1 Comment
Designed by OlssønBarbieri | Country: Norway
“Arcus Wine Brands approached Olssøn Barbieri with the repositioning of one of their most important product series, Collection Frithjof Nicolaysen.
The brand was first launched in 2002 and is recognized by Norwegian consumers and wine critics as one of the most reputable product series in Norway offering a pure grape variety experience to entry level consumers. Frithjof Nicolaysen is president of the European Federation of Wine and Spirits Importers.
After a recent design change in 2011 however, sales were dropping drastically, consumers no longer recognized the brand and almost no new consumers were recruited.
The unique quality of the CFN range is to express the typical aroma of each variety. Every grape has its unique look (color and shape of grapes and leaves), typical aromas and the terroir that express it at its best.”
March 27, 2013 | 0 Comments
Designed by Koen Overeem | Country: The Netherlands
“Phetradico Bieren is a Dutch brewery that brews Phoenix seasonal beers. The designs are based on Phoenix’s original designs by the dutch designer N.P de Koo.”
March 26, 2013 | 3 Comments
Designed by Pfeffersack & Soehne | Country: Germany
“The handcrafted gourmet spices from Pfeffersack & Soehne got addition to the family.
Premium vanilla from Madagascar in corked glass tubes ennobled with a black wrapping, featuring hand finished labels and a retail packaging made of stapled cardboard.”
March 26, 2013 | 0 Comments
Designed by Biles Inc. | Country: United Kingdom
“Leading UK wine distributor and producer BOUTINOT, has unveiled a new exciting Argentinean Malbec from Mendoza called Pablo y Walter, with all new packaging created by London award winning design agency, Biles Inc.
Symbolised by a handshake on the bottle, the brand is an homage to the friendship between two wine industry figures Paul Boutinot (Pablo in Spanish) and Walter Bressia (the wine maker).
Through the use of rich and bright colours the wine’s packaging also aims to reflect the vibrancy, culture and colour of Mendoza.
“A good bottle of wine captures a time and a place and the spirit of the people that made it. Pablo Y Walter does exactly that” claims Anthony Biles, the agency’s creative director.”
March 25, 2013 | 0 Comments
Designed by Matt Burns | Country: United Kingdom
“The Fyne Ales Sanda IPA packaging brief was to capture a sense of the brewery’s provenance, with a true representation of the beer style, that being an American IPA.
Up front, a wood type (Dharma) and bold colour selection enforces the American characterises of the product, although it’s the finer detail which plays homage to the location of Fyne Ales. Fyne Ales is located in Argyll Scotland, right in the heart of Loch Fyne. The detail on the label references the area with illustrations of the Highland Cow, the iconic tree farms, the salmon, the rain and the stag.
There may be a sense of repetition in the placement of these illustrations, however the placement is purposely irregular. This is a subtle feature, but it is to demonstrate the diverseness and also the unpredictable nature of the land; There is always a surprise around the corner, whether it would be a pack of stag or an impromptu snow storm.
This detail is brought to life with a Tactile Varnish applied to a semi gloss coated stock.”
March 25, 2013 | 6 Comments
Designed by Eduardo del Fraile | Country: Spain
“Range of toothpaste for a brand aimed at pharmacies. The concept is inspired by the silhouette of the toothpaste as it is squeezed out of the tube.”
March 23, 2013 | 10 Comments
Designed by LOVE | Country: United Kingdom
“There are some things that money just can’t buy. The Johnnie Walker Directors Blend is one of them. Created annually by Johnnie Walker Master Blender, Jim Beverage, the exclusive Directors Blend isn’t available for sale, instead it is given out as “a personal gift to esteemed friends” of Johnnie Walker. Every year a unique edition is produced. Throughout the course of this year, Diageo will gift 504 individually numbered bottles of the 2012 edition.
In keeping with tradition, the bottle for the Directors Blend is designed by one of Diageo’s design partners; creative agency, LOVE was invited to design the bottle for the 2012 Blend. Instead of using the label to describe the contents of the bottle, LOVE chose to use it to celebrate the recipient of the Blend, drawing inspiration from Johnnie Walker’s Keep Walking philosophy.”
March 21, 2013 | 2 Comments
Designed by Anti & Grandpeople | Country: Norway
“Anti & Grandpeople modernized the typical Chianti look with a big and narrow label. The elegant design makes the wine look more expensive than it actually is. This was also the client’s brief. The target group are people who are looking for a fairly priced, yet elegant quality wine. A wine suitable for most occasions.”
March 17, 2013 | 2 Comments
Designed by Saint Bernadine Mission Communications Inc. | Country: Canada
“R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.
The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”