August 17, 2012 | 0 Comments
Designed by BVD | Country: Sweden
“Our most comprehensive and complex assignment to date, and thus one of the most challenging. For Apotek Hjärtat, we developed a complete graphic identity from scratch and applied it to a wide variety of identity carriers. We have also given shape to all products in Apotek Hjärtat’s Private label range within different categories. More than 200 products – and counting – all with their hearts in the right place.”
August 16, 2012 | 5 Comments
Designed by Miriam Altamira | Country: United States
August 16, 2012 | 0 Comments
Designed by T-Square Design Associates | Country: Japan
“A new ‘forest-bathing’ brand from Japan.
From the refreshing scent of Japanese spicebush (kuromoji) to the exotic sweetness of Anise Magnolia (nioikobushi), yuica is the pure essence of Japanese forests, distilled into 100% natural essential oils. The benefits of yuica are perhaps best expressed by the term “forest-bathing”, which has increasingly become popular here in Japan.
Kotoha, a new brand of hair and body care products with yuica’s aroma oil, are made solely from plant-based ingredients. Kuromoji line-up will provide care for damaged hair, while Nioikobushi line-up will provide care for your scalp.”
August 14, 2012 | 4 Comments
“JAQK Signature Playing Cards combine distinctive contemporary design with the peerless quality theory11 is known for. The tuck case is an elegant mix of red metallic elements on soft touch French paper. Exclusively at theory11.”
August 14, 2012 | 1 Comment
Designed by Angelini Design | Country: Italy
“A package destined for the foreign market, that expresses the taste and spirit of a typical Italian product: Pasta Garofalo arrives in Brazil with Angelini Design.
The packaging of pasta Filippo Menna has been studied by Angelini Design to export our good name overseas: the classic transparency of the packages was joined by a symbol of the Vesuvius and the traditional color of the city of Naples, light blue.The Italian touch on this packaging is evident, inside it is the most traditional line of products for Garofalo: this pasta in fact takes its name from the son of the Group’s president, and is prepared according to the classic recipe of Gragnano.”
August 13, 2012 | 2 Comments
Designed by Dean Harding | Country: United Kingdom
“Logo and label design. Notice the ‘wine glass’ in the logo.”
August 13, 2012 | 4 Comments
Designed by Stockholm Design Lab | Country: Sweden
2012 Cannes Gold Lion winner.
“IKEA is a worldwide Swedish home furnishing company with 28 distribution centres and a global network of 267 stores attracting a total of 590 million visitors.
Stockholm Design Lab created a design and packaging concept when the company combined its various food and catering units under the IKEA brand. The aim of the Swedish Food Market is to enhance the Swedish identity of IKEA.”
August 10, 2012 | 3 Comments
Designed by Lily Hu | Country: United States
“BornFree is the world-leading brand in baby feeding products. They stand out from their competitors by using BPA Free material that is safe for babies and also good for the environment. However, their packaging and branding didn’t communicate these key features.
The new packaging has a clear front that allows consumers to see and choose their product. The front part is blow-molded with PETG while the back part is molded with paper pulp, both of which are environmentally friendly, cost-efficient, and recyclable. The front and back are Pressure Fit together instead of using binding material, which renders them non-recyclable.”
August 10, 2012 | 0 Comments
Designed by Dow Design | Country: New Zealand
“Iconic soft drink, Lemon & Paeroa (L&P), has been revitalised at the hands of brand design specialists, Dow Design. The ‘World Famous in New Zealand’ brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice.
While L&P remains an enduring and much loved favourite with Kiwis – its Facebook page has over 184,000 likes and a recent Reader’s Digest survey lists L&P the seventh most trusted brand in New Zealand – nostalgia for the brand was beginning to outstrip its appeal as a thirst quencher.
To update the brand’s image, Dow Design was asked to put the verve back into L&P’s packaging design with the aim of giving it a more current look and feel that especially connects with today’s younger generation.
Dow’s brief was to leave the brand clearly recognisable to its consumers as the L&P ‘they know and love’. As a result, the rebranding holds on to the brand’s iconic elements, while creating a stronger focus on L&P’s unique taste and refreshment promise.”
August 9, 2012 | 0 Comments
Designed by Pearlfisher | Country: United States
“The design for Oat Works uses vibrant color to reinforce the ingredients in each variant and emphasize the great taste cues. The background pack color is a beige tone to highlight the core oat benefits of the brand. Similarly, the oat is championed in the ‘O’ of the Oat Works identity and on the bottle top packaging. The ingredients of each variant are also brought to life through shapes inspired by the contours of oats. The heart icon on the front of the pack draws attention to the natural and heart healthy properties of the product, providing consumers with the information they need to know about Oat Works’ health benefits.
Tess Wicksteed, Strategy Director at Pearlfisher comments, “Our task was to take oats to the next level, showing that Oat Works delivers all of the benefits but none of the bores. The design moves away from current oat cliches, using bold, rich and modern typography. We have communicated the smoothness and taste of Oat Works through vibrant fruity colors and icons that reflect flavor. A future focused design for next generation oats!”