June 18, 2012 | 5 Comments
Designed by Estudio Marisa Gallén | Country: Spain
“The Good Stuff is a brand of gourmet products from the Mediterranean area. The Good Stuff gave us the key to building the identity. The Good reinforces the idea that everything Olea offers is of good quality.”
June 17, 2012 | 2 Comments
Designed by Studio 32 North | Country: United States
“Inspired by bitter bottles from the 18th and 19th century, Uncle Val’s bottle was manufactured in Italy and possesses strong, tapered shoulders and a dark green, antique hue. The label is also reminiscent of old world spirit labels, featuring an ornate cursive font, a tastefully understated color palette and a Roman coin styled illustration of Uncle Val. Each bottle will have one of three bottom labels featuring some of Uncle Val’s more notable sayings. Together, the bottle, labels and, of course, gin evoke a dedication to craftsmanship that is still very much alive in the old world of Uncle Val’s Italy.”
June 16, 2012 | 1 Comment
“Package solution for travel shampoo and conditioner, created for Stora Enso’s competition “Package Recreated”, open to selected universities and art academies around the world.
The assignment was to design a primary package for a cosmetic product, and the package had to be made out of carton.”
June 16, 2012 | 2 Comments
Designed by lg2boutique | Country: Canada
“Recently, Fruits & Passion introduced a new range of packaging created by lg2boutique entitled CHERRY, BAMBOO and COCONUT. The three words that best sum up these new products are natural, fresh and feminine.
Even though the colourful, happy image of Fruits and Passion is still inherent in the design, the new packaging strives to convey a more minimalist approach with a generous use of white space. The art direction of the photography highlights the real essence of the three fragrances by capturing the freshness and taste appeal of this universe. “It certainly gets a lot of attention in-store,” adds Claude Auchu, Partner, Vice-President Creative Director, Design.”
June 14, 2012 | 2 Comments
Designed by The Bakery | Country: Russia
“Oxford is a new tissue paper brand that we developed from scratch.
The idea was to create a completely new look for such a mundane product. We started with a name to give it some character, a matching logo and a stricking uniform.
Though constrained with the packaging format we found an original way to brand not only the existing product, but the new ones as well.”
June 12, 2012 | 2 Comments
Designed by Pearlfisher | Country: United Kingdom
“Pearlfisher has created the tone of voice and brand identity for Little Bird, the fresh new brand for babies and children up to 5 years old from Jools Oliver in partnership with Mothercare.
Mothercare’s values of timeless and enduring care and quality, combined with Jools Oliver’s loving, modern and unique approach to motherhood have combined to create the perfect partnership. Little Bird is the unique and fresh expression of this collaboration.
The brand is strongly rooted in heritage and nostalgia mixed with a modern quirky twist. Jools was a Mothercare baby herself and the shared history and her love of vintage inspiration is a cornerstone to the brand.
The brand identity is an iconic symbol for motherhood and the design brings to life the brand name through a little bird icon. The brand mark works as a double visual identity, with the heart icon becoming apparent after that of the bird – celebrating the best of childhood and growing up, by representing freedom, curiosity and connection, core values of the brand. The rainbow is a nod to vintage, looking back to the 70’s whilst the neon in the name is a link to the modern quirky feel of the brand. And all of these design cues in combination sum up the essence of the brand.
The identity will be brought to life across the Little Bird brand range of clothes, packaging and brand collateral.”
June 12, 2012 | 0 Comments
Designed by DDB Stockholm | Country: Sweden
“Zoégas is a Swedish coffee company founded in the 1800s, that specialises in dark roasted coffee.
Limited Blend No. 1 from Tanzania is the first edition of a limited series roasted whole beans from around the world. The design is created to stand out among competitors, generate interest as a limited edition premium series, and enhance Zoégas position as the best in knowledge and development of new blends and compositions.”
June 11, 2012 | 0 Comments
Designed by Chanda Williams | Country: United States
“Brand and Package Design for “The Divinging Rod”. The first new brand for Charles Krug/C. Mondavi & Family Wines in over 50 years.
The winemaker and family member Marc Mondavi is a skilled “water witch/dowser” (the ability to locate water far beneath the ground using divining rods) and has aided in vineyard development for the company. Divining is first recorded in history around the 15th century — thus the imagery I developed for the brand.”
June 11, 2012 | 2 Comments
Designed by Lavernia & Cienfuegos | Country: Spain
“Packaging and graphic design of sun-care range, sold in Mercadona supermarkets. The project had a very demanding brief to optimize processes and costs, without sacrificing that the product communicates quality, is attractive and has a strong presence on the shelf. For the 36 references we designed two bottles. These two packs support different lids and different dosing mechanisms: pumps, sprays, disc-top… and also the design gives an effective response to the two objectives of the project: on one hand, solve problems of logistics and production; on the other, with only two packages, obtain a highly differentiated range of products, with its own personality. The colors of the containers provide the necessary differentiation between the sub-ranges of products: sunscreen, tanning, aftersun… The graphics serve as a rapid and clear identification of each one of them. This is achieved by the prominent and powerful presence of a numeral that indicates the protection factor, a key element in the purchase decision, and that at the same time strengthens the personality of the range.”