February 27, 2013 | 2 Comments
Designed by Squad Ink | Country: Australia
“Regal Rogue is the first native Australian aromatic vermouth in the market.
Squad Ink was brought into the mix to create the brand identity, packaging and launch material for this innovative small batch vermouth. Vermouth is mostly a European tradition. Regal Rogue turns this upside down with a daring blend of native aromatics to flavour fortified Hunter Valley Semillon (Australian wine region) with bush lemons, finger limes, vanilla, basil and thyme: a new world vermouth that is thoroughly Australian.”
February 26, 2013 | 1 Comment
Designed by Charlie Smith Design | Country: United Kingdom
“We designed the packaging to have a neutral background with a highlight colour for the text which changed to reflect each fragrance.”
February 26, 2013 | 3 Comments
Designed by Williams Murray Hamm | Country: United Kingdom
“Purity Soft Drinks, today unveils plans to completely overhaul its leading brand – JUICEBURST™, which will be completely digitally interactive using Blippar technology. The brand, valued at £30 million, will receive a new look and feel and marketing campaign to support the launch.
New packaging, created by London based brand design agency, Williams Murray Hamm, will be unveiled at the start of February making JuiceBurst ‘the world’s first digitally interactive soft drink brand.’ New to the industry, the interactive labelling will be incorporated across the entire JuiceBurst range. The fruit on each label will literally burst off-pack for consumers who have the easy-to-download Blippar app on their smart phones. The exploding fruit will reveal links to JuiceBurst social media channels inviting further consumer engagement including consumer competitions.”
February 25, 2013 | 2 Comments
Designed by KMI Brands | Country: United Kingdom
“Following the success of the Orla Kiely fragrance and home fragrance collections, Orla Kiely launches a beautiful new bath and body care line. Renowned for her instinctive and creative use of colour, retro-inspired patterns and playful approach to design, Orla Kiely takes inspiration from her most famous ‘stem print’ to create a whole beautiful collection of toiletries.
The range uses a blend of essential oils including geranium, eucalyptus and clary sage and includes hand cream, hand lotion, hand wash, soap, shower gel and body lotion all of which are free from parabens, sulphates, petrochemicals and artificial colours.”
February 25, 2013 | 0 Comments
Designed by Kakoii | Country: Germany/Japan
“DAS KORN (“The grain”) was designed by kakoii Berlin for the German Artist Theo Ligthart. The idea was to re-brand the typical German liquor made of wheat grain with its perception of cheap alcohol as a super premium brand. This was done by creating a packaging which uses the design language of the perfume industry. A heavy glass flacon bottle stating in a simplistic and pure way what’s inside: in typo (“Das Korn” = “The Grain”) and illustration (wheat grains). The product was introduced at one of the most important German art fairs (Artforum, Berlin) and became an acclaimed product for bars because of the combined art- and premium-image. Today DAS KORN sells as a commercial product in bars like the Soho-Club and selected retail stores as well as limited editions in art galleries.”
February 25, 2013 | 0 Comments
Designed by CODO Design | Country: United States
“The folks behind Bone Snapper Rye Whiskey decided early on to go with the squat Oslo bottle. This smaller bottle needed to have a lot of character to compete visually with taller, more well-established whiskeys in bars and liquor stores.
Our biggest parameter was making sure the word “RYE” leapt out at you from across a dark bar. So our revolutionary design solution? “Rye” set in angry, 150 point typography. A delightful broken bone graphic, grit and heavy lines round everything out.”
February 22, 2013 | 3 Comments
Designed by threebrand | Country: The United Kingdom
“International creative branding and PR agency threebrand, based in Edinburgh, has scooped gold at the Pentawards; the prestigious worldwide packaging design awards.
Members of the team involved in the project travelled to Paris for the glitzy ceremony, held at the Intercontinental Le Grand Hotel.
threebrand’s work on a suite of iconic packaging for two products – Greenhook Ginsmiths American Dry Gin and Beach Plum Gin Liqueur – secured the award.
Launched in Brooklyn, New York in 2011, Greenhook Ginsmiths is new to the market, with the Beach Plum Gin Liqueur being the world’s first commercially released.”
February 22, 2013 | 2 Comments
Designed by The Bold | Country: Russia
“Grigory Perelman is a modern Russian mathematician who solved the legendary Poincaré conjecture, one of the world’s most difficult mathematical tasks. He was awarded the Field Medal but refused to take the 1 million dollars prize. “Why do I need a million dollars if I can control the uviverse?”, he said.Our gang shoots off to the genius of Grigory Perelman.”
February 22, 2013 | 0 Comments
Designed by Helms Workshop | Country: United States
“Austin-based branding and design firm Helms Workshop is proud to unveil the results of their latest client collaboration with Modern Times Beer: a stunningly gorgeous can design that will represent the California-based brewery on retail shelves in 2013.
“From the moment I started working on Modern Times, I knew I wanted packaging as magnificent as the beer I planned to put in it. So I went out and hired a design ninja to craft the cans,” says Jacob McKean, owner of Modern Times Beer. The result is “so devastatingly tasteful, a koozie would be a crime!”
February 21, 2013 | 0 Comments
Designed by Coley Porter Bell | Country: United Kingdom
“Coley Porter Bell has created new designs and an authentic new positioning for Pernod Ricard’s premium tequila Olmeca Altos to help it to operate as a standalone brand for the first time. The new bottles were launched in the US this month and are being rolled out to other markets round the world.
The brief was to distinguish Olmeca Altos from the rest of the Olmeca range by creating an appealing personality for the brand, while making the bottle easier for bartenders to handle.
The original Altos bottle designed by CPB in 2010, was created as a premium sub brand of Olmeca and had a close visual relationship to the parent brand.
The new positioning is aimed at attracting sophisticated creative young urban drinkers. The design itself is deliberately minimal, featuring clear hammered glass with the branding embossed onto the glass itself.
“Altos needed to play up its authenticity whilst also highlighting the taste of the product, making drinking Altos more about enjoyment and discernment than shooters and partying, “ explained CPB creative director Stuart Humm.
“The target market is notoriously unresponsive to marketing, so rather than the design shouting at them we wanted consumers to feel that they have discovered it themselves. As a result it’s deliberately understated and dressed down.”