Lovely Package

Curating the very best packaging design

Kotoha

August 16, 2012 | 0 Comments

Designed by T-Square Design Associates | Country: Japan

“A new ‘forest-bathing’ brand from Japan.

From the refreshing scent of Japanese spicebush (kuromoji) to the exotic sweetness of Anise Magnolia (nioikobushi), yuica is the pure essence of Japanese forests, distilled into 100% natural essential oils. The benefits of yuica are perhaps best expressed by the term “forest-bathing”, which has increasingly become popular here in Japan.

Kotoha, a new brand of hair and body care products with yuica’s aroma oil, are made solely from plant-based ingredients. Kuromoji line-up will provide care for damaged hair, while Nioikobushi line-up will provide care for your scalp.”

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JAQK Signature Playing Cards

August 14, 2012 | 4 Comments

Designed by Hatch | Country: United States | Buy it

“JAQK Signature Playing Cards combine distinctive contemporary design with the peerless quality theory11 is known for. The tuck case is an elegant mix of red metallic elements on soft touch French paper. Exclusively at theory11.”

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Filippo Menna

August 14, 2012 | 1 Comment

Designed by Angelini Design | Country: Italy

“A package destined for the foreign market, that expresses the taste and spirit of a typical Italian product: Pasta Garofalo arrives in Brazil with Angelini Design.

The packaging of pasta Filippo Menna has been studied by Angelini Design to export our good name overseas: the classic transparency of the packages was joined by a symbol of the Vesuvius and the traditional color of the city of Naples, light blue.The Italian touch on this packaging is evident, inside it is the most traditional line of products for Garofalo: this pasta in fact takes its name from the son of the Group’s president, and is prepared according to the classic recipe of Gragnano.”

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Di Franco’s

August 13, 2012 | 2 Comments

Designed by Dean Harding | Country: United Kingdom

“Logo and label design. Notice the ‘wine glass’ in the logo.”

IKEA

August 13, 2012 | 4 Comments

Designed by Stockholm Design Lab | Country: Sweden

2012 Cannes Gold Lion winner.

“IKEA is a worldwide Swedish home furnishing company with 28 distribution centres and a global network of 267 stores attracting a total of 590 million visitors.

Stockholm Design Lab created a design and packaging concept when the company combined its various food and catering units under the IKEA brand. The aim of the Swedish Food Market is to enhance the Swedish identity of IKEA.”

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Student Work – Lily Hu

August 10, 2012 | 3 Comments

Designed by Lily Hu | Country: United States

“BornFree is the world-leading brand in baby feeding products. They stand out from their competitors by using BPA Free material that is safe for babies and also good for the environment. However, their packaging and branding didn’t communicate these key features.

The new packaging has a clear front that allows consumers to see and choose their product. The front part is blow-molded with PETG while the back part is molded with paper pulp, both of which are environmentally friendly, cost-efficient, and recyclable. The front and back are Pressure Fit together instead of using binding material, which renders them non-recyclable.”

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L&P

August 10, 2012 | 0 Comments

Designed by Dow Design | Country: New Zealand

“Iconic soft drink, Lemon & Paeroa (L&P), has been revitalised at the hands of brand design specialists, Dow Design. The ‘World Famous in New Zealand’ brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice.

While L&P remains an enduring and much loved favourite with Kiwis – its Facebook page has over 184,000 likes and a recent Reader’s Digest survey lists L&P the seventh most trusted brand in New Zealand – nostalgia for the brand was beginning to outstrip its appeal as a thirst quencher.

To update the brand’s image, Dow Design was asked to put the verve back into L&P’s packaging design with the aim of giving it a more current look and feel that especially connects with today’s younger generation.

Dow’s brief was to leave the brand clearly recognisable to its consumers as the L&P ‘they know and love’.  As a result, the rebranding holds on to the brand’s iconic elements, while creating a stronger focus on L&P’s unique taste and refreshment promise.”

Oat Works

August 9, 2012 | 0 Comments

Designed by Pearlfisher | Country: United States

“The design for Oat Works uses vibrant color to reinforce the ingredients in each variant and emphasize the great taste cues. The background pack color is a beige tone to highlight the core oat benefits of the brand. Similarly, the oat is championed in the ‘O’ of the Oat Works identity and on the bottle top packaging. The ingredients of each variant are also brought to life through shapes inspired by the contours of oats. The heart icon on the front of the pack draws attention to the natural and heart healthy properties of the product, providing consumers with the information they need to know about Oat Works’ health benefits.

Tess Wicksteed, Strategy Director at Pearlfisher comments, “Our task was to take oats to the next level, showing that Oat Works delivers all of the benefits but none of the bores. The design moves away from current oat cliches, using bold, rich and modern typography. We have communicated the smoothness and taste of Oat Works through vibrant fruity colors and icons that reflect flavor. A future focused design for next generation oats!” 

Student Work – Ron Keren

August 9, 2012 | 3 Comments

Designed by Ron Keren | Country: Israel

“A concept store specialising in the selling of sea food and guiding the customer through the step by step process; choosing a product from the broad range of exotic raw materials, appropriate handling and storage, through to ideal preparation techniques.

The packaging of the products has been custom designed to ensure that quality and freshness are maintained. Each package is accompanied with a general culinary explanation specific to the product it contains. Visual language techniques were employed throughout the project in the format of sea-food icons. The clean and clear lines provide the customer with an easy and informative pathway to connect with the culinary world under the sea.”

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Handsome Coffee Roasters

August 8, 2012 | 5 Comments

Designed by PTARMAK | Country: United States

“Handsome needed a robust label system and an all purpose bag that could serve as its backdrop. ” We were briefed that Handsome intended to have two lines of coffees: Comfort and Adventure. Each line would have coffees and espressos, and each line (and its category) needed to be immediately recognizable. We employed color, shape and a little figure ground to differentiate between the lines and categories. The color system was developed loosely around a 1940’s craftsman—workshirt blue, denim, utility orange, metallic copper, crisp white, no-nonsense black and a rich black-brown… in honor of the coffee.” Continue…

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Lovely Package

Curating the very best packaging design


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