Lovely Package

Curating the very best packaging design

Student Work – Tess Yoonji Lee

July 2, 2012 | 0 Comments

Designed by Tess Yoonji Lee | Country: South Korea

“De cecco is pasta company founded in 1886 in Italy.”

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Brash Higgins

June 29, 2012 | 0 Comments

Designed by Swear Words | Country: Australia

“Brief: Create a logotype and symbol, style guide (font choices, colour palette), wine labels and stationery set. The Brash Higgins brand needs to be strong enough to stand on its own, yet be complimentary to their sister brand Omensetter.

Result: The visual identity of Brash Higgins is unique, clever, playful and memorable. The wine labels have been very well received by trade and media, helping the brand to gain widespread trial and acceptance. The labels are iconic and memorable without being bombastic or crass so they will retain a timeless appeal yet incredibly strong brand recall.”

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Outòcton

June 29, 2012 | 0 Comments

Designed by Senyor Estudi | Country: Spain

“During the Mancommunity period in the early 20th century, the Empordà was a point of reference in Catalan poultry farming, and many shows and competitions were held here. The Empordanese Aperdiuada hen –a minority breed that lays peculiar dark, speckled eggs– almost became extinct during the Civil War. Fortunately, some specimens survived on a farm in Castelló d’Empúries, which led to the recovery of this special breed.”

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Devil’s Peak Brewing Company

June 28, 2012 | 2 Comments

Designed by Just Design | Country: South Africa

“Born as a response to the one-dimensional beer culture in South Africa, The Devil’s Peak Brewing Company (DPBC) produces brews unlike any other beer you’re likely to find locally. The designs reflect the intricacy of the different beer styles and the brewer’s passion to create beers with unique character and depth. Craftsmanship, idiosyncratic style and the underlying belief of ‘truth to material’ – where the insides inform the outside – equals 4 distinctive styles with 4 equally standout designs. Recently released, the designs are already winning public attention at beer appreciation festivals and on Facebook and twitter.”

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Lyons

June 28, 2012 | 3 Comments

Designed by jkr | Country: United Kingdom

“This month sees the launch of newly designed packaging for Lyons cakes. Briefed to explore and celebrate the brand’s rich heritage, the new look plays back to its famous history of teashops and its waitresses from the 1890s.

With a long-­‐standing tradition for ‘proper’ cakes, the brand was renowned for its nippy waitresses serving up affordable tea and cake to the masses. Having lost its way over the years, the redesign focused on communicating the brand’s story in a relevant and contemporary manner.”

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McGrath’s

June 27, 2012 | 0 Comments

Designed by Drinksology | Country: Ireland

“McGrath’s is Craft Brewed in Ireland by Clanconnel Brewing Co. Drinksology was commissioned to reinvent their brand and packaging. Named in honour the local hero The ‘Mighty’ Master Mcgrath, the greatest greyhound to have ever raced, the recipe numbers & label colours reflect the numbers and colours of greyhound racing jackets.”

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Mook

June 27, 2012 | 4 Comments

Designed by Hello | Country: United Kingdom

“Mook is a powdered milk product used by caterers. We were briefed to produce a quirky, humorous brand to stand out from the crowd.”

Blanc

June 26, 2012 | 0 Comments

Designed by Estudio David Cercós | Country: Spain

“The main basis for the Blanc 2011 restyling was simplicity, even bareness; from capsule removal, to the idea of the label itself. Starting from deconstruction and later  the fusion of typography. White silk screen printing on a black bottle was emphasizes the distinctive element of the bottle.”

St.olive

June 26, 2012 | 0 Comments

Designed by mousegraphics | Country: Greece

“Brief: we are targeting a selective and well informed clientele, abroad. We want to stress the special qualities of our product.

Design: since our client wanted to avoid having a ‘provenance-oriented’ identity, we turned to the area of basic human aspirations. Creating the product’s identity, we resorted to a singular combination of metaphysics and humor. We used the term “St. Olive”, not in a religious context, but as an attempt to bring forward the chthonic, primary, life-giving character of the oil fruit. Design helped us make this approach more concrete and acute: it placed a hand – the very representation of the spiritual and the divine- within the area of the ritual, the human and the feasible. In this way humor allowed for process to emerge as the care needed to make things great. We even collaborated with a painter specializing in byzantine iconography, in order to be faithful to the codes of the symbolic language we chose. It was our way to confirm once more what we believe is on the basis of every communication: everything, from the simple to the complicated, is “a leap of faith’ and one there is no reason to take without being well prepared.”

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Waldo Trommler Paint

June 25, 2012 | 4 Comments

Designed by Reynolds and Reyner | Country: Ukraine

“Objective: In 2011 Reynolds and Reyner finished two huge projects redesigning international brands of paints. After that they were asked to develop a new visual identity for a small Finnish company which was planning to enter the U.S. market. Without the past, unlike the majority of existing brands in the segment, but believing in the future, the key to access the market was a package design. “We don’t just need – we must! stand out” – this phrase has become the basis at work on a new brand identity.

Process: How to create a brand that stands out? We need to find the design solution that hasn’t been used by any of the competitors. At the same time showing the main features of the company – friendliness, quality and innovation. WTP is not just a manufacturer of paints – it’s an assistant, always ready to help, suggest and defend from the hassles and problems. Repairs with WTP is simple, convenient and fast and this is what in it’s simple design.

Results: No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors – it have the corporate identity, common for each design element – from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand. The next step is to prove that the product is as high quality as its outer shell. But this is another story.”

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Lovely Package

Curating the very best packaging design


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