August 13, 2012 | 2 Comments
Designed by Dean Harding | Country: United Kingdom
“Logo and label design. Notice the ‘wine glass’ in the logo.”
August 13, 2012 | 4 Comments
Designed by Stockholm Design Lab | Country: Sweden
2012 Cannes Gold Lion winner.
“IKEA is a worldwide Swedish home furnishing company with 28 distribution centres and a global network of 267 stores attracting a total of 590 million visitors.
Stockholm Design Lab created a design and packaging concept when the company combined its various food and catering units under the IKEA brand. The aim of the Swedish Food Market is to enhance the Swedish identity of IKEA.”
August 10, 2012 | 3 Comments
Designed by Lily Hu | Country: United States
“BornFree is the world-leading brand in baby feeding products. They stand out from their competitors by using BPA Free material that is safe for babies and also good for the environment. However, their packaging and branding didn’t communicate these key features.
The new packaging has a clear front that allows consumers to see and choose their product. The front part is blow-molded with PETG while the back part is molded with paper pulp, both of which are environmentally friendly, cost-efficient, and recyclable. The front and back are Pressure Fit together instead of using binding material, which renders them non-recyclable.”
August 10, 2012 | 0 Comments
Designed by Dow Design | Country: New Zealand
“Iconic soft drink, Lemon & Paeroa (L&P), has been revitalised at the hands of brand design specialists, Dow Design. The ‘World Famous in New Zealand’ brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice.
While L&P remains an enduring and much loved favourite with Kiwis – its Facebook page has over 184,000 likes and a recent Reader’s Digest survey lists L&P the seventh most trusted brand in New Zealand – nostalgia for the brand was beginning to outstrip its appeal as a thirst quencher.
To update the brand’s image, Dow Design was asked to put the verve back into L&P’s packaging design with the aim of giving it a more current look and feel that especially connects with today’s younger generation.
Dow’s brief was to leave the brand clearly recognisable to its consumers as the L&P ‘they know and love’. As a result, the rebranding holds on to the brand’s iconic elements, while creating a stronger focus on L&P’s unique taste and refreshment promise.”
August 9, 2012 | 0 Comments
Designed by Pearlfisher | Country: United States
“The design for Oat Works uses vibrant color to reinforce the ingredients in each variant and emphasize the great taste cues. The background pack color is a beige tone to highlight the core oat benefits of the brand. Similarly, the oat is championed in the ‘O’ of the Oat Works identity and on the bottle top packaging. The ingredients of each variant are also brought to life through shapes inspired by the contours of oats. The heart icon on the front of the pack draws attention to the natural and heart healthy properties of the product, providing consumers with the information they need to know about Oat Works’ health benefits.
Tess Wicksteed, Strategy Director at Pearlfisher comments, “Our task was to take oats to the next level, showing that Oat Works delivers all of the benefits but none of the bores. The design moves away from current oat cliches, using bold, rich and modern typography. We have communicated the smoothness and taste of Oat Works through vibrant fruity colors and icons that reflect flavor. A future focused design for next generation oats!”
August 9, 2012 | 3 Comments
Designed by Ron Keren | Country: Israel
“A concept store specialising in the selling of sea food and guiding the customer through the step by step process; choosing a product from the broad range of exotic raw materials, appropriate handling and storage, through to ideal preparation techniques.
The packaging of the products has been custom designed to ensure that quality and freshness are maintained. Each package is accompanied with a general culinary explanation specific to the product it contains. Visual language techniques were employed throughout the project in the format of sea-food icons. The clean and clear lines provide the customer with an easy and informative pathway to connect with the culinary world under the sea.”
August 8, 2012 | 5 Comments
Designed by PTARMAK | Country: United States
“Handsome needed a robust label system and an all purpose bag that could serve as its backdrop. ” We were briefed that Handsome intended to have two lines of coffees: Comfort and Adventure. Each line would have coffees and espressos, and each line (and its category) needed to be immediately recognizable. We employed color, shape and a little figure ground to differentiate between the lines and categories. The color system was developed loosely around a 1940’s craftsman—workshirt blue, denim, utility orange, metallic copper, crisp white, no-nonsense black and a rich black-brown… in honor of the coffee.” Continue…
August 8, 2012 | 3 Comments
Designed by Swiss CosmoLab | Country: Switzerland
“Renouve is the world’s first anti-aging hand sanitizing lotion made with collagen stimulating peptides. The name Renouve embodies the essence of the product- renewal. The flower design is a symbol of its characteristics: modern, pure and feminine. Various color schemes for various moods.”
August 7, 2012 | 1 Comment
Designed by Tass Gyenes | Country: Australia
“Lansdowne Vineyard is a small, family-run estate in the Adelaide Hills. As they develop their list there’s been an approach to design each wine label based on it’s unique qualities – this is also a reflection of how they choose their winemakers – on a per wine basis. This strategy is built to target specific audiences and builds a brand that’s a sum of it’s individual characters.”
August 7, 2012 | 0 Comments
Designed by Dot Kite | Country: The Netherlands
“Koel Fresh is a new brand based in The Netherlands. Dot Kite | Lab developed several concepts for the new packaging of the fresh juices. The final design be distributed in The Netherlands, Belgium and Luxembourg.”