Lovely Package

Curating the very best packaging design

Naturall & Zdravo

March 5, 2012 | 7 Comments

Designed by Peter Gregson | Country: Serbia

“Redesign of 100% natural juices and other organic/bio products from the Serbian company ZdravoOrganic, which manufactures healthy organic food products, included creating the new label and the new shape of glass containers. The very name of the product, “Zdravo”, has ambiguous meaning in Serbian language – it means both hello and healthy, which in a way introduces the redesign and communicates the health platform of their organic / natural / healthy food products.”

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Absolut London

March 4, 2012 | 1 Comment

Designed by Jamie Hewlett | Country: United Kingdom

“Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene. The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA, Punk and 80’s Casual.”

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Student Work – William Suckling

March 3, 2012 | 0 Comments

Designed by William Suckling | Country: United Kingdom

“Red and brown sauce in British homes are a given. Every house has them and everyone uses them. The brief was to design packaging for sauce that would come in a Harvey Nichols food hamper that had to be very British in design and humour. The Victorian engravings of the man and women are to reflect the idea of ‘Middle Class’ men and women who would buy these hampers. The splat of the sauce on their faces is very reminiscent of being at the seaside and throwing wet sponges at people in the stocks which adds a bit of fun and humour into these everyday products. The name of the red sauce derives from the war when our men were called Tommies. And Saucy Brown is very tongue-in-cheek.”

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UnderPressure

March 2, 2012 | 2 Comments

Designed by Remko van Buren | Country: The Netherlands

“The unique feature in this design is that we succeeded in “twisting” the cardboard in such a way that it gives extra strength to the box. This double curvature is a unique quality of flexible two dimensional materials. The main design focus was to “freeze” this under pressure shape by simply locking the bottom and top of the box. In the entire design process we constantly kept in mind that the product should be suitable for mass production. To reach this goal we had to build up the hexagonal tube out of four parallelograms and four triangles.”

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Mezcal Malabraga

March 2, 2012 | 0 Comments

Designed by Manifiesto Futura | Country: Mexico

“Malabraga is a traditional mezcal. A gift from Manifiesto Futura for their friends. Let’s toast for this to be our best year and for new stories”

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Student Work – Yonatan Sheinker

March 1, 2012 | 6 Comments

Designed by Yonatan Sheinker | Country: Israel

“The silk road” – fabric packages for organic, high quality rice. The package can be reversed and used again inside out. The packaging pairs a modern colorful look with traditions, sustainability and free trade agreements.”

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Granny’s Secret

March 1, 2012 | 5 Comments

Designed by Peter Gregson | Country: Serbia

“Granny’s Secret is the best line of natural home style food products on Serbian market and PeterGregsonStudio task was to create a completely new glass packaging and labels for their products. Since all of our art directors had beautiful warm memories of their grandmas, it didn’t take long to incorporate them into the design. The label reminds of the old fashioned lace work communicating the tradition and luxury simultaneously and emphasizing that consumers will get a premium product. Furthermore, gentle shapes of the glass packaging were chosen to remind the consumers of the warmth and the taste of grandma’s kitchen.”

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Ilha Enevoada

February 29, 2012 | 0 Comments

Designed by Pavel Kulinsky | Country: Russia

“Concept packaging for Ilha Enevoada porto wine. is a porto wine. Ilha Enevoada means ’misty island’ in Portuguese.”

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Sorein

February 29, 2012 | 1 Comment

Designed by allink.creative | Country: Switzerland

“Sorein located in Päffikon ZH has been in business for more than 85 years. The company is specialised in hand cleaning and skin care products designed for professional use.  Our goal was to better visualise the high quality of the products and the expertise of Sorein. The modern and functional design has been tailored to the requirements of industrial use. Prevention of skin diseases and allergies are important to blue colour workers. The clear colour code and typography ensures a correct usage by these professionals.

The new branding and packaging design is in use as of now. The redesign will be applied to new products and communication measures as they come to market.”

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Canteen Tequila

February 28, 2012 | 6 Comments

Designed by Kaleidoscope | Country: United States

“The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline. The brands in the tequila market position themselves as being authentic and utilize old-fashioned, ethnic-based package cues. Since the category is really just stealing share from each other versus bringing in new users or switchers from other liquor categories, Kaleidoscope seizes the opportunity to redefine tequila through strategy and design.  We transcend cliché visual elements and leverage luxury with inspiration from nightclub-culture denizens to create a disruptive, retro-cool package design with a uniquely urban attitude and swagger. The co-mingling of metal and glass, unconventional shape, love-to-feel-it closure delivers a wholly new experience to enjoy and be seen with. Embracing urban luxury, without the haughty attitude adopted by its competitors, Canteen achieved its mandate – giving high-end urban bars and nightclubs a delicious new alternative.”

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Lovely Package

Curating the very best packaging design


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