April 4, 2012 | 4 Comments
Designed by Dunlop | Country: United States
“Tortex guitar picks are an iconic part of the fabric of rock n’ roll, like a pair of filthy leather pants and a snotty disposition. To mark Tortex’s 30th anniversary, the in-house creative department at Dunlop spotlighted the ubiquity of the brightly colored picks in the campaign “It’s More Than a Pick,” bringing together a packaging revamp and print and online pushes.
The packaging was redesigned to focus on the familiar Tortex color coding which revolutionized the industry in 1981, making them the first guitar picks to use color to denote pick gauge (thickness). The desire to “give back” to diehard Tortex users led the creative team to the idea of printing the header card on vinyl rather than paper and adding a kiss-cut to the dieline around the Tortex logo. The result? A vinyl sticker for every Tortex devotee to slap on their guitar case, guitar, amp, or groupie’s ass. Also, an infographic was designed to educate players about which Tortex picks their idols use, and which was right for their own playing style. In print, 2 page spreads for a single guitar pick were run internationally- a first in the industry.”
April 4, 2012 | 5 Comments
Designed by Ali LaBelle | Country: United States
“The assignment was to design a set of wines influenced by our families in some way. Each member of my family has a very colorful and unique personality, so the wines became characters mimicking the features and tone of three members of my family. My grandma, a connoisseur of cosmetics straight out of Brooklyn, is embodied in the pinot grigio. I will always remember my grandpa for his dark-framed glasses and off-handed jokes, characteristics represented in the pinor noir rosé. My third cousin Phil is the sweetest little man with impeccable elderly style, the perfect merlot. These are the members of LaBelle Famille.”
April 4, 2012 | 2 Comments
Designed by Zeus Jones | Country: United States
“Thymes is a company rooted in the Midwest – it’s a part of their heritage. That’s why we decided to look to the textures and images of our region when designing the Mandarin Coriander fragrance line. Our goal was to match the fresh, clean feeling of spring with the nostalgia of a warm afternoon in the kitchen. We worked closely with the Thymes team, drawing inspiration from vintage patterns, authentic packaging forms and hobnail glass. This led us down a creative path that includes an eclectic mix of custom ceramic pieces, tea towels and aprons that compliment the ever evolving mix of home fragrance products. For the color palette, we opted for bright colors that reflect the scent’s vibrant, citrusy nature.”
April 3, 2012 | 8 Comments
“Job Hunting Club is a pleasant card game designed for dysgraphia students to learn about their future pathways after school. The concept of this card game is based on the Holland Occupational Themes (RIASEC) which represents a set of personality types described in a theory of careers and vocational choices.
We created the entire game starting with the identity, including distinctive character design of different careers, a set of colorful function cards, and wooden game tokens which are all finally packed as a tiny portable wooden boxset.”
April 3, 2012 | 0 Comments
Designed by Kristoffer Hvitfeldt | Country: Denmark
“De Fietsfabriek means The Bike factory in english. It‘s a Dutch bicycle company that manufacturers and sell hand built quality bikes. The assignment was to redesign their existing brand. The approach was to unite the robust bikes and the handcrafted production without loosing the product.”
April 2, 2012 | 2 Comments
Designed by Poly | Country: Canada
“Poly was enlisted to evolve the Stark Skincare brand into labels for their inaugural skincare line. Stark wanted packaging that distinguished itself, which meant boldly displaying ingredients and production details as well as being visually striking. This series was an absolute blast to work on – a great opportunity to create an interesting play between our artwork, vivid colours and a quasi-scientific ‘elemental’ layout.
Stark Skincare was created in 2011, as a reaction to greenwashed and conventional skincare products. Stark uses 100% all-natural ingredients to create products made specifically for city life.”
April 2, 2012 | 0 Comments
Designed by John Cook | Country: United States
“A hand-stitched notebook with a cover made from an original guide map of the 1938 World’s Fair (that was the cool one with all the futurism). The gap in the spine is a necessary characteristic of the type of stitch used on this book (button-hole stitch), and I decided to extend it into an arrow shape on the cover to underline the map concept.”
March 29, 2012 | 0 Comments
Designed by Designers Anonymous | Country: United Kingdom
“Sisters Mary and Lizzi Adams appointed us to create the brand identity and packaging for their new brand of pork pies ‘Adams & Harlow’.
Mary and Lizzi Adams are from a family with a long history in pork pie making. Their grandfathers from both sides of the family founded rival pork pie businesses in Lincolnshire in the early 1900s. The sisters required a brand identity that captured the authentic family heritage whilst being stylish with personality.” Continue…
March 28, 2012 | 1 Comment
Designed by Stephen Prado | Country: Norway
“The assignment was to redesign for Vittoria Espresso Coffee 500g packaging to convey a premium product. I went for a minimalistic approach by only using one color, removing all the unnecessary graphics and going for a clean look. The color is a mixture of dark brown and a hint of purple, inspired by the coffee fruit.”
March 27, 2012 | 0 Comments
Designed by eStudio Calamar | Country: Spain/Berlin
“For the design of this Coma Fredosa as well of that of other wines from the same winery, the “graphic language” of the topography is a key element that offers a series of clues and concepts about the wine and the winery to the spectator/consumer.