April 24, 2012 | 7 Comments
Designed by Matthew Melling | Country: United Kingdom
“In the 1840’s thousands of people flocked to America in search of gold. My rebrand is based on the idea of discovering rare and valuable minerals, hence “Prospect Brewery”. The box appears to be a wooden crate full of rocks or coal. 6 small holes give the viewer a glimpse of the product inside. The bottles are painted in matte black to represent the rocks in which the minerals would have been found. The labels have a glossy finish and the design represents the crystal form of rare raw materials. The customer will discover 6 new beers for the first time with a sense of curiosity, and the award winning beer inside will not disappoint.”
April 24, 2012 | 0 Comments
Designed by Planet Creative | Country: Sweden
“Delikatesskungen is specialized in selling salami sausages in favor of supporting school -and sport classes. Therefore it’s of great importance to offer quality in the product as well as the service.
Planet Creative crafted a salami packaging with a natural and rustic feel with an illustrative and playful style, wich also became an important graphic key in the further development of corporate identity and sales material.”
April 23, 2012 | 3 Comments
Designed by Enserio | Country: Spain
“Cantamanyanes is a handcrafted wine in the Tivissa lands, made without intermediaries or distributors, from the earth to the table. A limited edition of 600 hand-painted bottles.”
April 23, 2012 | 9 Comments
Designed by Moio Coletivo | Country: Brazil
“This packaging is part of the collection of brand work for Conto Figueira, Brazilian fashion brand, for the Abaruna Collection – Winter 11.”
April 22, 2012 | 0 Comments
Designed by Marçal Prats | Country: Spain
“El Rifer is an artisan olive oil grown in the unusually cold climate of El Montseny, in the northern region of Catalonia.
In the area where the olive trees grow it is frequently covered by snow in the winter; this exceptional weather condition is reflected in the snowflake logotype that also plays the role of an olive tree.”
April 21, 2012 | 2 Comments
Designed by Conca y Marzal | Country: Spain
“Conca y Marzal design studio celebrates the first anniversary of “Ginself”, the first 100% valencian gin. It´s distilled with tangerine, tiger nut and other botanicals with which we have dressed the bottle giving it a translucent, bright and smart style for the premium gin.”
April 20, 2012 | 5 Comments
Designed R Design | Country: United Kingdom
“R Design was briefed to redesign and realign Tesco’s standard fruit and herbal tea range.
In a growing and evolving market, messages and product benefits were often being confused and overlooked by busy consumers.
Our creative direction was to strip back all the graphic confusion and clearly and simply to communicate the product, variety and benefits.”
April 20, 2012 | 1 Comment
Designed by One Trick Pony | Country: United States
“Alcoholidays” is One Trick Pony’s annual self-promotion that celebrates awesome clients and hard work with a little hard liquor. For this year’s Alcoholidays we sent clients bottles of tequila packaged, rather – concealed, in a hollowed out wooden log. Each bottle of tequila came complete with a custom label and shot glass, both made of wood, with design and instructions burnt into them. Clients opened the log packaging to reveal this year’s theme YULE LOGIN – as in you’ll read the instructions on the bottle’s label, then YULE LOGIN to our mobile site to find all your favorite ponies ready to toast to The Alcoholidays on Facebook and Twitter. Each client received a personalized password and could also create their own toast. Check it out at yulelogin.com.”
April 18, 2012 | 0 Comments
The day started out with 200 entires from around the world, and over the course of 10 hours we culled that down to 12 In-book awards and 4 Nominations. The Nominations were then voted on to decide if they would receive the industry’s coveted Yellow Pencil. The quality of work was very impressive, and the judging was not an easy task. As judges, we agreed, disagreed, and debated, but in the end we all felt that the work awarded was indeed the best of the bunch.
Check out the winning work below, and also be sure to watch the live telecast tomorrow at 7:00pm (BST) to see who will walk away with a Yellow Pencil.
April 18, 2012 | 4 Comments
Designed by Chul Lee | Country: United States
“The New Cool Kick line from Nivea helps redefine the competitive landscape with a more comfortable and confident approach that is demanding by today’s savvy audience.”