Lovely Package

Curating the very best packaging design

Nijenrode

January 16, 2012 | 7 Comments

Designed by Redthumb | Country: The Netherlands

“A hand-crafted beer brewed in small batches in The Netherlands, Nijenrode is a much loved local secret amongst graduates from the Nijenrode University. Redthumb was asked to create a powerful brand identity and label that reflected the elite status of Nijenrode (without taking itself too seriously), yet was down-to-earth, and simple to produce. The label is single colour, making it straightforward and pure, and also providing the brand it’s own identity colour.”

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Brownerie

January 16, 2012 | 7 Comments

Designed by Index43 | Country: Mexico

“This project consisted of designing an identity and packaging for a bakery specializing in gourmet brownies. The business model is oriented towards selling brownies mainly as a gift and/or for special ocasions. With this in mind we focused on creating a simple elegant package that would work as a frame to showcase the rich texture and different toppings of the brownies.”

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Pink Lady

January 15, 2012 | 2 Comments

Designed by Gidea Group | Country: Taiwan

“Pink Lady is a special ‘pink ribbon’ limited edition bicycle chain created by KMC Chain in 2010. The packaging is designed to be a gift box where you not only give a good looking chain, but also contribute to a great cause by supporting the fight against breast cancer.”

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Student Work – Jonti Griffin

January 14, 2012 | 2 Comments

Designed by Jonti Griffin | Country: New Zealand

“Artbuild was created as an alternative to the current “kit set homes” which offer standard off the shelf homes at limitless numbers. I have created a clean, modern brand identity for my final year project which includes print, packaging and furniture design. Artbuild treats life itself as the ultimate artwork, and the home as its frame. A place where everything comes together to rest, grow and inspire.”

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Student Work – Emily Hale

January 13, 2012 | 9 Comments

Designed by Emily Hale | Country: United States | Fonts used: Radio

“It is a little known fact that San Fransisco boasts some of California’s best wines, much like many do not know that San Fransisco was also home to one of the first openly gay politicians in the United States, Harvey Milk. And thus, I created a wine which pays tribute to the memory of Harvey Milk.

This deep, rich, Cabernet Sauvignon has a strong backbone of tartness, as strong as the determined Harvey Milk, whom fought for equal rights in San Francisco as well as gay rights nationwide. In particular, the half full bottle of milk, represents Harvey’s positive attitude and take on life, despite his many obstacles. Seeing as Harvey was environmentally conscious, the box that houses the wine was created out of one sheet of board with no glue.

As Harvey Milk once said, “I have tasted freedom. I will not give up that which I have tasted. I have a lot more to drink.”

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The Peat Monster

January 13, 2012 | 3 Comments

Designed by Stranger & Stranger | Country: United Kingdom

“The Peat Monster is an old school peaty scotch so we clothed it an old school peaty book cover.”

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Narancs 2011

January 12, 2012 | 6 Comments

Designed Eszter Laki | Country: Hungary

“My friend and I decided to make marmalade from orange, lemon and lime. We peeled the fruits for hours, we boiled them with sugar, vanilla, and cinnamon. It was so delicious at the end, so it deserved some proper package design.”

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Michelberger Booze Company

January 12, 2012 | 2 Comments

Designed by Michelberger Hotel | Country: Germany

“The Michelberger Hotel is a hotel in Berlin which has a design studio inside as part of its business. The studio does all the design work for the hotel and for its many other projects. We’ve been in Creative Review and D&AD amongst others.

Brief: The Michelberger Hotel together with The Preussiche Spirituosen Manufaktur in Berlin, have partnered up to create a new brand – the Michelberger Booze Company.

For our first product, we have created a pair of herbal schnaps drinks based on two old, forgotten recipes. Michelberger 35% is a golden liquid, a herbal liquor, smooth, earthy and warming and Michelberger 45% is a herbal distillate, clear, airy and invigorating.

The drinks are a complimentary pair, so the designs are more or less a symmetrical reflection of one another. The brand lives in the world of old German fairytales and so one bottle is set in a forest and the other in the mountain so as to reflect the qualities of the respective drinks. A drink is like a mask, it lets you feel something else or even become someone else, and so the visual concept is based around two masks – a wolf in the forest and a bird in the mountains.”

Cass Art

January 11, 2012 | 4 Comments

Designed by Pentagram | Country: United Kingdom

“For the last 10 years Pentagram’s Angus Hyland and Cass Art have worked together to shake up the traditional art materials retailer with a completely different approach to selling and design. Cass Art are now launching their first product range of pads. Their immediate and aspirational styling exemplify Cass Art’s mission to ‘fill this town with artists’.”

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Intuition Ale Works

January 10, 2012 | 1 Comment

Designed by DeRouen & Co. | Country: United States

Intuition Ale Works of Jacksonville was just ending a very successful first year (during which its customers could only buy its beer on tap), when owner and head brewer, Ben Davis approached Texas-based DeRouen & Co. with his vision of being the first Florida craft brewery to package beer in cans. Long associated with college kids and bad beer, canning beer actually provides better taste quality and is better for the environment. DeRouen worked closely with Davis to develop packaging that extends the brand and evokes their handmade and sophisticated personality. I-10 West Coast, represented by a cross-country interstate, speaks to Davis’s connection with the beach lifestyle on the East and West coasts; Jon Boat Coastal conveys the joy of fishing (with a fresh, cold beer in hand) in the coastal waters around Jacksonville; and The People’s Pale Ale label represents the demand for a great American-style pale ale.”

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Curating the very best packaging design


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