Lovely Package

Curating the very best packaging design

English Laundry Playing Cards

January 25, 2010 | 4 Comments


Designed by English Laundry | Country: United Kingdom | Buy it

“Fashion designer Christopher Wicks (of English Laundry) teamed up with magicians Dan and Dave for an online advertising campaign to promote a new line of mens shirts along with a custom deck of playing cards. The Playing Cards are printed in limited quantities with metallic ink. Each deck comes complete with a custom box, ace of spades, and court cards all hand-drawn by famed English Laundry artist. Playing Poker has never looked so good!”


Tazaa Soap

January 25, 2010 | 4 Comments


Designed by Jesse Kirsch | Country: United States | Font: Lubalin Graph

“Strong typography and a sharp color palette define this packaging system for a line of 6 scented soaps. The bright white of the sleeve e

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vokes a feeling of cleanliness, while the interior box conveys the color of the ingredients used to make the soap. The initials of each scent’s name, die cut on the outside sleeve, allow the color of the box below to show through. A small narrow opening at either end invites the consumer to smell the soap without having to open the box. The product itself echoes its packaging with matching initials recessed into the surface of each bar.”

Carpal Tunnel Master And Beyond

XXXX Summer Bright Lager

January 24, 2010 | 3 Comments


Designed by Di Donato | Country: Australia

“The XXXX Summer Bright Lager brand evolved from an innovation program designed to establish a new brand within the full strength low-carbohydrate Australian market. The coastal attitude and relaxed style of the identity and packaging has been inspired by the authenticity of the XXXX Trademark. XXXX has a strong affiliation with Summer in Australia and what better way to celebrate Australian lifestyle than a beer brewed specifically for a hot climate and an energised beach culture.


Eggshell Puddings

January 23, 2010 | 1 Comment


Manufactured by Cocoro No Akari

Check out this interesting packaging solution for egg pudding housed in eggshells! Since our Japanese is a little r

Celulitis Nunca Mas. Grandes Ventas.

usty to say the least, the trail to find the creator of this concept deadened pretty rapidly. We’d love to know, so if anyone has any information please feel free to email us or leave a message in the comments below.

via PingMag

Celulitis Nunca Mas. Grandes Ventas.

The Balvenie Distillery

January 22, 2010 | 1 Comment


Designed by Here Design | Country: United Kingdom

“A new limited edition from The Balvenie Distillery, matured in Madeira casks. The sun illustration refers to the process of ‘estufagem’ or heating Madeira, a method unique to this distinctive fortified wine.

The pack also features notes about the unique flora and fauna of the island, which echo the distinctive flavour of this delicious whisky – comes highly recommended!”


Student Work – Ryan McSorley

January 22, 2010 | 12 Comments


Designed by Ryan McSorley | Country: United Kingdom

“The skincare market is growing year after year. We see more and more skincare procedures, products and brands becoming available to us, and we are under constant pressure to look younger than we are. Where does it stop? And what does the future look like for skin?


London Undercover Umbrellas

January 22, 2010 | Comments Off on London Undercover Umbrellas


Designed by Jamie Milestone | Country: United Kingdom | Buy It

“As a new brand, it was important that we got the name out there and informed people that London Undercover make umbrellas. The range was a more portable, less expensive addition to the more classic walking stick umbrellas that the brand sells. The aim was for the packaging to be as eye catching as possible and stand out in a busy store. Together, the set of 4 different Neon colours printed on black does just that and draws you t
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owards them. The design was stripped back to literally just the brand logo and the recycled icon on the base of the tube (London Undercover umbrellas / packaging are made using recycled materials). We wanted people to be intrigued as to who/what London Undercover was and forced to find out what was inside. In doing so, are able to make the connection and hopefully remember the brand.”


Body Boutique

January 21, 2010 | 2 Comments


Designed by Zip | Country: United Kingdom | Font: Helvetica

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This ultra-minimal packaging communicates a product which probably contains simple, basic ingredients.


Student Work – José Luis García Eguiguren

January 20, 2010 | 6 Comments


Designed by José Luis García Eguiguren | Country: Spain

“This project’s objective was to re-style the popular American “Barbasol” shaving cream in order to introduced it into the European market. For this, I maintained the basic form that they have used for years: the barber shop pole (stripes). The aggressive diagonal line that divides the stripes suggest a mix between the shaving cream and the fragance. It also alludes to the razor blades on the surface of the skin cutting through the facial hair. The way the lines drive all the way up and down on the sides makes a perfect simulation of the shaving cream mixing and exiting the can. The form of the can (cap & bottom) are in harmony with the angle of the stripes, thus providing a fluid motion for the eye. The typography utilized provides a more industrial and tech appearance.”



January 20, 2010 | 2 Comments


Designed by <a href="http://www.naso

Styleease Software – Tools For Academic Writers” target=”_blank”>Alessandro Gualtieri | Country: Italy

Clean lines and geometric wooden caps create and reflect each individual scent’s personality while remaining a visually unified packaging solution.

Styleease Software – Tools For Academic Writers
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Lovely Package

Curating the very best packaging design