Do you know when you buy your favorite pack of premium snacks, you pay for their celebrity endorsement, advertisements, and various marketing campaigns? While we love to see famous celebrities endorse our favorite snack brands, we end up paying way more than we should for a packet of cookies or chips.
No Bull is a new brand specially developed for the US market from Europe. The idea behind the creation of the brand is to get the best value for money. Every pack of No Bull has the following written:
“Most snack brands charge premium prices to pay for their expensive advertising campaigns. We charge less and let our luscious snacks do the promotions.”
One of the most intriguing aspects of the packaging is the concept messages printed on the front and backside of the packaging. This unique feature of the packaging sets the brand apart from its competitors. Another interesting feature of the packaging is the illustration of rebels. The rebels are shown holding protest signs warning customers to think twice before making a purchasing decision.
The Muse Design Awards 2021 rewarded the packaging design with a Gold Award.