Bag - Lovely Package

Granell Coffee

January 18, 2016 by Lovely Package

“Granell coffees are roasted next to the Mediterranean Sea, surrounded by the fine weather, sun and scents that shape the Spanish spirit: joy, warmth, passion and spontaneity. In order to take advantage of these values, specially relevant for the international market, we created a unique proposal for them under the claim “Roasted the Spanish way”. We conjointly built a strategy and speech that would leverage on the attractive of Spain and the Mediterranean, that would be then translated into the design of a new website, brochure and a new line of products called “Mediterranean blends”, which packagings were conjointly designed with illustrator Charlotte Molas.”

Hello My Name Is

December 25, 2015 by Lovely Package

“Hello My Name Is is a skincare brand which extends their name depending on the products. We worked on the package design for their new line of facial treatment masks containing special ingredients from traditional oriental medicine such as horse and snake oils, which have been used for generations.

We have established design principles based on the brand positioning, target market and ingredients.

Inspired by the Chinese pictorial tradition, with its artistic depictions of creatures and patterns, the result incorporates animals camouflaged among themselves to represent the unique ingredients which are the key point of the products.”

Orcines

December 8, 2015 by Lovely Package

“The first cotton label on the market, it evokes the craftsmanship and the fragility particular to the world of luxury. In a competitive whisky market, Orcines is thought of as the noble and sincere result of the work from a spirit selector. Functional, the label design is inspired by experts’ tasting notes.”

Quintins & Co.

November 9, 2015 by Lovely Package

“I’ve always been fascinated with crisps packaging and ahead of starting a new packaging project this week, I wanted to give myself a quick fun branding exercise. I wanted to develop my own brand ‘QUINTINS&CO’ and to give it a modern edge and look with catchy brand names and a lively and diverse colour range. Supporting this are abstract shapes and symbols to finish the look. What’s your favorite flavour?

Cofix

October 29, 2015 by Lovely Package

“Cofix is a fixed priced (only 5NIS per item) coffee chain, that aims to revolutionise the Israeli café market. We chose a catchy, sharp name + minimalist, functional and straightforward visual language — believing that a fair and affordable brand can also convey elegance and confidence.”

Blue Beard Coffee Roasters

October 27, 2015 by Lovely Package

“Seattle-based brand firm, Partly Sunny, developed a bold visual identity and retail packaging system for Bluebeard Coffee Roasters, to launch the brand in a region that is famously over-caffeinated. Style and simplicity helped Bluebeard cut through the coffee clutter. And the Tacoma, WA company has quickly become one of the most beloved brands in the Pacific Northwest, with some of the finest specialty roasts available.”

Tony Ferguson

September 8, 2015 by Lovely Package

“The challenge was to reposition Tony Ferguson as an educational lifestyle program that helps people re-engineer their approach to food and health – not just a quick-fix meal replacement diet. We needed to educate consumers about healthier living, encouraging them to form a new relationship with food and move from a weight-loss mentality to lifestyle change.

Our strategy was to empower people with the confidence and knowledge to take control of their relationship with food.

We established a new brand identity and a set of basic outcomes that the brand had to represent.
– Modern, yet able to withstand the test of time.
– Pharmaceutical whilst not feeling cold and impersonal.
– To support the ‘lifestyle’ nature of the brand, the design had to feel like something people would be proud to associate with.
– Re-establish Tony Ferguson as an expert and trusted brand — a champion of healthy eating and education.

Launched in January & February of this year, sales have already increased year on year and anecdotal feedback suggests that the new brand identity is receiving positive acknowledgement across the board including the trade and other key stakeholders.”

Biosphere – Fine Honduran Cacao

August 24, 2015 by Lovely Package

“Around 99.99% of world cacao tree production is growing on plantations. The rest, 0.01% of world production features very rare wild-grown cacao.

Biosphere – Fine Honduran Cacao comes from Wampusirpi, location immediately adjacent to Río Plátano Biosphere Reserve in Honduras which has been a World Heritage site and biosphere reserve since 1982. In 2011, UNESCO placed the reserve on the List of World Heritage. This premium couverture chocolate has exceptional quality and single origin.

It was important not to follow Aztec or Mayan motifs, which are very common on many chocolate labels from this region. Exceptional quality product needed exceptional design. The aim was to illustrate the atmosphere of the jungle where the cacao grows. Therefore the label for 80% dark chocolate was illustrated as rainforest at night. Tempered chocolate drops are packed in 5kg bags and are sold only to trade.”

Pågen Bakery

August 3, 2015 by Lovely Package

“Pågen is Sweden’s largest bakery. Providing Scandinavia and other parts of the world with bread for breakfast, dinner or snacks. Their Fast Food Range has been a classic choice for barbecues for many years. They wanted to adapt the design to become more street food than fast food. More inspirational for customers to try new kinds of burgers, hot dogs and sliders.”

Grumpy Mule

July 29, 2015 by Lovely Package

“Grumpy Mule was a coffee brand in need of some love. And a bit of sass.

Not only did Manifest develop a butt-kicking logo, we also developed a tone of voice that challenged what the rest of the market was doing. Full of cultural references and tongue in cheek comments, the new Grumpy Mule brand has been receiving amazing feedback since it’s launch last month.”