Lovely Package

Curating the very best packaging design

Holli Mølle

March 27, 2009 | 2 Comments

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Designed by Strømme Throndsen Design | Country: Norway | Font: Helvetica Ultra Compressed

“Holli Mølle is a small organic mill in Eastern Norway, specializing in flour production with the use of ancient and nutritious grain types. The target audience is modern women who value health and nutrition and are willing to pay extra for the safety and taste of organic flour, thereby providing them with an extra feeling of love and care for their family.

In creating the name, visual language and packaging for Holli Mølle, the following criteria were highlighted:

– The identity should be based on traditional and authentic values.
– The packaging should be environmental friendly, functional, flexible and efficient in production.
– The identity should challenge the existing visual language in the flour category.

The result is a simple and unique graphical design, with fresh colours on the labels as the only differentiator between the 6 variants. The design communicates well with the target group, giving them a feeling that the flour really is ”ground with love”, as stated on the packaging in the personal message from the owner, Trygve Nesje.”

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BlueBossa

March 27, 2009 | 1 Comment

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Designed by BlueBossa | Country: Brazil

“Commemorative toast made celebrating the first year of BlueBossa. Pen-drive containing songs of the artist Roberto Coelho, packed in a container made with several layers of paper, which refers to the format of a CD.”

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Become an Editor with Lovely Package®

March 26, 2009 | No Comments

Do you obsess over beautiful package design? Are you one of those people who takes twice as long to go shopping because most of your time is spent examining every fine detail of well designed packages? If so, we can relate, and we also want you!

Lovely Package® is actively seeking new editors to help showcase the very best that package design has to offer. Your findings will be seen by creative experts, clients and suppliers from over 150 countries. Pretty cool huh?

You’re probably asking yourself “what does it take to be down with Lovely Package®”? Well it’s quite simple really. All you have to do is send us an email with 2-3 sample posts showing what you plan to bring to the table. A brief bit of information about yourself would also be nice, but it’s not mandatory. If we feel your samples make the cut we’ll be in touch.

Fame and stardom is awaiting! Well, not really, but being part of a kick-ass site, delivering kick-ass content is.

Jacqueline Evans Naturopathic Skincare

March 26, 2009 | 3 Comments

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Designed by Swear Words | Country: Australia | Buy it

“The Jacqueline Evans story began in 1999 when Jacqueline first created customised skin care for a select group of clients when she worked as a naturopath in the United Kingdom. Since then, years of meticulous research have gone into product formulations. Products are based on the function of the ingredients and only the purest and highest grade natural and organic ingredients are used, including cold pressed oils, the best essential oils and beneficial levels of vitamins, minerals and herbals resulting in some of the most effective products in the world.

Simple typography and bold colour differentiation communicate the honesty of this product. They just happen to look great all together on your bathroom shelf too!”

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MadBay Wines

March 26, 2009 | No Comments

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Designed by Public Creative | Country: Australia | Fonts used: Neutraface

“An unpretentious wine brand for a niche in the UK market for contemporary, fresh, new world wines. MadBay was subsequently released in Australia due to its popularity in the UK.”

H&M Christmas

March 26, 2009 | 3 Comments

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Designed by Silver | Country: Sweden

“H&M wanted to create a festive atmosphere in a new way. The concept was used worldide: in shops, on clothes and on bags. Even tattoos. The design contibuted to strong Christmas sales and won Silver a gold in the European competition EPICA.

Aquapax

March 26, 2009 | 1 Comment

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Designed by SunHouse Creative | Country: United Kingdom

This is the only water in the UK served in a ‘environmentally conscious’ carton rather than glass or PET. Rather than try and compensate for this with lots of intrinsic visual water cues the demonstrative graphic style represents a break from category norms and has been crafted to tell the story with a unique, optimistic and premium feel, as well as conveying strong environmental cues.”

Halvors

March 25, 2009 | 2 Comments

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Designed by Tank Design | Country: Norway | Fonts: Neutraface, Farnham

The brief: packaging for Halvors Tradisjonsfisk, an exclusive brand of fish products.

Solution: a design inspired by old traditions and which supports the quality of the product by differentiating it from the competitors.

Result: the project has already been an award winner and it is sold through Norwegian retail stores.

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Teastar

March 25, 2009 | No Comments

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Country: United Kingdom | Font: ITC American Typewriter

“There are shooting stars, rock stars, film stars, star fish, star wars, mega stars, and now there’s Teastar™.

We’ve taken 10 organic loose leaf teabags, wrapped each in our philosophy and packed them in a clever star shaped box. Once opened, the box is like an old fashioned paper yap yap toy. Peer inside and choose your favourite brew.”

Detaille x Sophnet

March 25, 2009 | No Comments

Detaille for Sophnet

Country: France/Japan

Packaging for special edition scented candles for Sophnet, from classic French parfumier Detaille.

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