November 14, 2013 | No Comments
Designed by mousegraphics | Country: Greece
“The briefing (In brief): We need to redesign our brand in order to reach a wider contemporary audience.
The target consumer: Various ages, mostly young and middle age consumers of both sexes, especially men.
The design: A case of redesigning visual identity, this was a challenge that we approached by analyzing carefully all the elements of the existing logo and its context. We decided to keep and rearrange them in a meaningful way: the emblem (a coat of arms with 2 lions) was separated from the brand name, the overall design became more clear and linear, a frame based message was introduced. This evolved like a scrabble game with visual elements in the place of letters.”
November 12, 2013 | 2 Comments
Designed by Studio 32 North | Country: United States
“Bat Masterson was an original old West Renaissance man. He lived large. He was a U.S. marshal, a buffalo hunter, a gambler, a businessman, a boxing promoter and a newspaperman. He was the embodiment of manifest destiny, always exploring, never settling, always striving to improve. Along those same lines of thinking 35 Maple Street Spirits created three whiskeys that honor this multifaceted man, each one representing a different aspect of Masterson’s life.”
November 12, 2013 | No Comments
Designed by lg2boutique | Country: Canada
“lg2boutique pulls off a coup for the new Boris Vodka.
Boris once again expanded its family of products with an entry into the world of spirits. The brand new product, a Quebec-made vodka, can be found on SAQ shelves, a first for the Boris brand, whose products had only been available in supermarkets and convenience stores until then.”
November 11, 2013 | No Comments
Designed by Estudio Arena-Bahamonde | Country: Argentina
“This is one of Estudio Arena-Bahamonde’s new projects. This wine is surrounded by mystery. That is why we designed modern, minimalistic labels inviting wine lovers to discover each of its secrets. Morse code-written capsules, messages to decipher labels, mysteries to solve on the web or with social media.”
November 3, 2013 | 3 Comments
Designed by Stranger & Stranger | Country: United States
“Paperboy is about as green as it’s possible to make a wine bottle. It’s made out of a compressed recycled paper, printed with natural inks and the inside contains a recyclable sleeve like you find in a box of wine. The bottles are rigid and strong – they’re even icebucket safe for three hours – and take only 15% of the energy that regular glass bottles take to produce. They weigh only an ounce when empty so save a huge amount of energy on shipping. In Safeway now and available nationwide soon.”
November 3, 2013 | No Comments
Designed by Saint Bernadine Mission Communications Inc. | Country: Canada
“Five West Coast craft brewers teamed up to create a collaboration beer that required a packaging solution that not only celebrated craft and teamwork – but also saluted the craft beer drinkers bold enough to give it a try. Spruce Tip Stout, made with real Spruce tips, was brewed to celebrate BC Craft Beer Month by R&B Brewing, Brassneck Brewery, Red Truck Brewing, Main Street Brewing, and 33 Acres Brewing – all British Columbian breweries that call the Brewery Creek District of Vancouver home.”
October 21, 2013 | No Comments
Designed by minimalist | Country: South Korea
“Wine used to be one of the most expensive liquors in some countries a few decades ago. Now it has become so affordable that we can even enjoy wine with a few dollars.
Unlike its popularity, we personally thought the way wine is consumed is and its culture on the table are a bit inconvenient.
vin grâce is a new solution, introducing the whole new wine culture to the market. Paper-made container is far more lighter than a glass bottle, not to mention easier to carry, cheaper to produce and of course not fragile.”
October 20, 2013 | 3 Comments
Designed by Taylor Goad | Country: United States
Conceptual work from Philly based designer Taylor Goad.
“What’s great about Northcoast’s beers is that they only use the necessary amount premium, high-quality ingredients. I wanted the design to reflect that by stripping everything down to basic, geometric shapes.”
October 20, 2013 | 1 Comment
Designed by Namesake | Country: United States
“Westward Whiskey is a very small bottling of rare and original American malt whiskey, distilled and bottled by House Spirits Distillery in Portland, Oregon. Made from 100% malted barley grown in the Pacific Northwest, Westward is fermented with ale yeast for exceptional character, and double pot distilled and matured in two-char American oak barrels.
The visual language was designed to reflect Westward’s original take on a traditional and well-respected spirit, and to further establish Westward as a premier offering. Each element of the label was developed with this focus in mind. The branding salutes Westward’s exploratory approach to making whiskey while the smaller sized bottle emphasizes the specialty of the spirit in hand. Details like beveled embossing, black and gold foil, and a wax seal closure were used to encourage the tactile experience of enjoying whiskey.”
October 16, 2013 | No Comments
Designed by The Collective | Country: Australia
“When thinking of a name for their brand, winemakers Liz and Travis Wray decided that winemaking really was a bit of a gamble. Despite their vineyard being in a prime spot in Margaret River, every vintage Liz and Travis felt they always had to deal with “what nature played them”: hence the name House of Cards.
With the winning combination of great wine, a fantastic brief and a lovely client, this was a really enjoyable project from beginning to end. Liz wrote: “We have had such amazing feedback… thank you for working so hard to produce a label that has captured our personalities and our brief perfectly.”
We have worked on a number of product ranges for House of Cards Wines over the past few years.”