Fashion | Lovely Package

Paula Cahen d’Anvers Niños

November 17, 2009 | 1 Comment

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“A magical Sea World. In every campaign for this children apparel brand we highlight the fantasy and liberty that is unfold in the children world. In this campaign we recreated a fantastic sea world with different characters and objects related to the sea and the sailors universe.”

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Lacoste Eco/Techno Polo Shirts

November 12, 2009 | 7 Comments

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“In collaboration with Tom Dixon we worked on the branding and packaging for two very different types of polo shirts commissioned by Lacoste. The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead. For the techno polo we designed a speaking label that plays Tom’s voice at the push of a button – very techno.”

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Grossmith

November 11, 2009 | 4 Comments

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“Holmes & Marchant has worked on the resurrection of a luxury fragrance range called Grossmith. The brand has a great story, and accordingly, there’s a lovely design story to go with it.

The fragrance was once worn by Queen Victoria and was founded in 1835, before eventually closing around 30 years ago. Simon Brook, a great-great grandson of the founder discovered his heritage when researching his family tree. Simon bought the brand back into family ownership and worked with Holmes & Marchant throughout the relaunch process.”

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Prism Eyewear

November 11, 2009 | 7 Comments

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“Taking their inspiration from the idea of prisms and glass reflections, SabotagePKG has created a truly unique glasses case which looks like it has been carved from glass or crystallines. The result is as eyecatching as the glasses themselves, perfectly complementing the Prism brand’s positioning towards people for whom glasses are an important aesthetic accessory.

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Elle Macpherson Intimates

November 6, 2009 | No Comments

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“Container has helped Elle Macpherson Intimates add value to their customer experience. A drawer box for gifting multiple knickers used a sliding tray inner and was shipped fully made up (with a bow on top) while a ‘pulse point’ oil became a sweet smelling GWP provided as a turnkey solution.”

Blindmice Socks

October 29, 2009 | 5 Comments

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Blindmice socks are purposely mismatched pairs in minimalist packaging.

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Komono

October 29, 2009 | 1 Comment

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“Belgian brand selling low-cost – high style electronic watches (calculator and talking watches), sunglasses and boxer shorts. Very colourful. Watches prices are less than 30 Euros. The see-through cut out form on the packaging is the Komono symbol. It has been designed by using some shapes of the “K” and of the “O”.
Launched in July 2009, the products are available in Belgium, France, UK, Italy, Portugal and Australia.”

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Student Work – Linn Gustafsson

October 25, 2009 | 3 Comments

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“This is a gift package you got in the paydesk when you buy clothes (in this case) on H&M. Im working on some more designs, instead of a shirt there will be folded sockes and that package shall obviously be smaler then the shirt package. Im also working on jeans and underwear.”

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DC Rob Dyrdek RD1 Limited Edition

October 25, 2009 | 6 Comments

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The packaging for Rob Dyrdek’s new limited edition shoe with DC is a beautiful example of the package complimenting the product.

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Le Cherche Midi

October 22, 2009 | 4 Comments

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Country: France | Buy it

Le Cherche Midi has been kind enough to offer Lovely Package® readers 30% off the purchase of their products. Just head over to their online store and enter the promo code: LOVELY30. The promo is valid until Nov. 15th. Thanks Nathan!

“The fragrance industry spends a lot of money creating beautiful trash in the form of cardboard boxes that look great on a shelf, but are discarded after purchase. So when we developed the packaging for our artisanal fragrances, we sought to combine beauty, function, sustainability and reusability. The result was our signature wooden box with silk lining.

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