Lovely Package

Curating the very best packaging design

Level Ground Trading

June 1, 2010 | 6 Comments

Designed by Subplot Design | Country: Canada | Fonts: Portago (customized), Franklin Gothic, Caecilia

“Founded in 1997, Level Ground Trading of Victoria, BC is dedicated to trading fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. Level Ground selected Subplot Design to examine their brand and packaging system and help the company connect with a broader consumer audience.

The packaging platform takes the thought further: the producer is the real hero. Celebrated with intimate, inviting photography “in situ”, the farmers grace innovative zip-locking, authentic kraft bags, with a label that declares Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. From the most prevalent 300g bags, to 2lb club-store bags, 5lb coffee store “eco-cubes”, and 6 and 12-pack shipper displays, the brand comes alive consistently but with rich variation to tell the whole story of Level Ground.”

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Souffy Snow

May 31, 2010 | 2 Comments

Designed by BLOW | Country: Hong Kong

“We have created the name and packaging design for a new product of Buffy’s Bakery. Souffy Snow is a souffle-like cake that needs to be kept in the fridge. Different labels will be used for different flavors.

The simple and modern packaging design effectively delivers the feeling of the product – Souffy Snow.”

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Buka Antipasto

May 28, 2010 | 8 Comments

Designed by Mónica Yrarrázaval | Country: Chile

“Buka is a line of antipasto gourmet created to enjoy at every hour, with more than 8 different flavors.”

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Quickoven

May 26, 2010 | 1 Comment

Designed by Milk | Country: Sweden

“Quickoven is a vending machine company that serves hot food in less than 90 seconds, around the clock. Since there is no human encounter involved, we decided to personalize the experience of ordering and receiving your meal. We did so by giving the machine and packaging a voice of it’s own, adding a bit of charm and humour to the process.”

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Student Work – Diego Aguilar

May 23, 2010 | 11 Comments

Designed by Diego Aguilar | Country: Brazil

A collection of work from Brazilian packaging design student Diego Aguilar.

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Student Work – Jean-Maxime Landry

May 22, 2010 | 3 Comments

Designed by Jean-Maxime Landry | Country: Canada

A packaging solution playing off the alphabet, creating a product akin to alphabet soup, only in tofu form.

via UQAM

Babees Honey

May 21, 2010 | 27 Comments

Designed by Ah&Oh Studio | Country: Poland

“A simple and litlle idea of packing for honey. We tried to treat jar as a playground for a character design. Dark cap and stripes made the idea quite clear. Through this project we tried to encourage kids to reach for honey instead of refined sugar. Especially for them we create logo which smiles bee’s face. It’s hand calligraphed, custom made, and it softens the overall simple, geometric look of the packaging.”

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Student Work – Mariève Dorman

May 20, 2010 | 3 Comments

Designed by Mariève Dorman | Country: Canada

“Here is a nice packaging for fruits and nuts in three formats for the wood walker, the small wood walker and even the women runner. The recycled paper packaging has no printing and is equipped with a detachable single label and a hanger for hooking usefully to small, medium and large walkers of the world.”

via UQAM

Claridge’s Hotel

May 17, 2010 | 6 Comments

Designed by Construct | Country: United Kingdom

“London design studio Construct has given the branding of London’s famous Claridge’s hotel a thorough overhaul. Because it is a working hotel with a huge number of items traditionally branded (from teapots and egg cups through to slippers and dressing gowns), Construct’s task of not just branding, but implementing a consistent and cohesive sense of identity throughout the hotel and the objects within it was by no means straightforward. In fact, the rollout of the new branding is ongoing throughout this year as there are so many different ideas to implement across a huge range of items.

As well as introducing a sophisticated colour palette of jade, gold, white and black, bold architecturally inspired chevron patterns appear on the inside of bags, envelopes and on various objects, publications and goodies guests at the hotel are lilkely to encounter.”

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Student Work – Tatiana Matsoulevitch

May 14, 2010 | 10 Comments

Designed by Tatiana Matsoulevitch | Country: United States

“The assignment was to design a package for any chosen product. This packaging concept for I ‘love’ honey was inspired by the honeycomb. The bottle can be reused as a long glass and the package as a decoration.”

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Lovely Package

Curating the very best packaging design


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