February 6, 2012 | 8 Comments
Designed by Anagrama | Country: Mexico
“Bricos, originally known as Mayoreo Eléctrico Monterrey, had a very clear goal: to stop being your typical hardware shop and become a construction material supplier that could be perceived with much more formality upon the arrival of international competitors.
In order to develop the Branding Strategy, we thoroughly researched the project commercial aspects, and we executed a deep brand diagnostic. This resulted in a solution that helps the company heighten their values such as service, honesty, responsibility, experience and kindness, all of which have been key to the company’s success throughout the years.
February 5, 2012 | 6 Comments
Designed by Philippe Bordonado | Country: Sweden
“Just for fun. Absolut Manhattan. Skyline on the opposite side of the bottle.”
February 4, 2012 | 0 Comments
Designed by Food & Friends | Country: Sweden
“Åke Ekström, a Swedish rape seed oil brand, contacted us and asked us to develop a new package design for their new glass bottles. Today, rape seed oil is a given food ingredient in Swedish kitchens which of course makes it even more fun to see our package design in one and another kitchen we visit.”
February 3, 2012 | 24 Comments
When we initially posted You Smell three years ago we had no idea that Megan was going to take this product to the great heights that she has. If you’re a fan of ABC’s Shark Tank you probably watched her pitching You Smell to the sharks this evening where she came out on top with with an investment from Robert Herjavec. Congratulations Megan!
“This is a line of detergents called “You Smell” is an immediate eye-catcher, as it is eloquently presented, yet is initially insulting until the reverse side of the product is read. It continues to say “Like a Lemon!…Thanks to us!”. The subsequent title ‘Tabula Rossa’, a derivative of ‘Tabula Rasa’, a Latin phrase for ‘clean slate’. The sarcastic romance copy on the remaining sides creates an entire experience for the viewer, enticing them to continue turning the product in search of something new. It is printed on Neenah Laid paper to offer a subtle tactile quality.”
February 2, 2012 | 7 Comments
Designed by Ksenia Stepanova, Irina Shoya, Tatyana Smirnova & Elena Bykova | Country: Russia
“A new coffee brand for fans of the legendary FC Barcelona – FC Barcelona Coffee House.
As street culture is familiar to soccer fans and soccer stars often start off in the street, we chose graffiti as our main inspiration. The coffee packaging design reflects Barcelona’s spirit of freedom and the will to win in bright BARCA colours.
BARCA packs come in three strength related designs: light, medium and bold.”
February 1, 2012 | 15 Comments
Designed by Victoria Caswell | Country: United States
“This sewing kit for boy scouts meant to resemble a sleeping bag. It is made out of a oliver green canvas, and is adorn with pulls and snaps to give the idea of general camping equipment and rolls up and unrolls like a sleeping bag.”
January 31, 2012 | 1 Comment
Designed by Duffy & Partners | Country: United States
“In 2002, the Grassini’s established a family vineyard in the Happy Canyon of Santa Barbara, California. A simple crest with a ligature of the number 5 and the letter G was designed with inspiration from the five children. After several successful harvests, the family knew it was time to take the crest and build a more robust brand expression with Duffy & Partners—one that would more aptly reflect all that the vineyard and its harvests symbolized. Design components include metallic silk-screened bottles, individually signed and numbered labels and hand-dipped wax seals. The Grassini Family Vineyards striking new bottle design by Duffy & Partners is now on the market.”
January 30, 2012 | 6 Comments
Designed by One Darnley Road | Country: United Kingdom
“The brief: Matthew Algie approached us to create a new brand identity that would reinforce the company’s long standing positioning in the tea community.
Matthew Algie Esq. first began blending tea consignments in 1864, proudly packing them for Victorian Tea Pavilions. Over 140 years later, the company continues to take pride in its rich history (and its tea, of course) and wanted us to create a new identity to reinforce this reputation.
The project: Having assessed their competitors and target audience, we aimed to acknowledge the product’s heritage while appealing to the more contemporary tea-drinker.
We sourced old Victorian drawings to emphasise Matthew Algie’s past – choosing an individual teapot for each of the 10 teas and infusions – and balanced this vintage style with vibrant, contemporary colours.”
January 30, 2012 | 0 Comments
Designed by Stephen Faustina | Country: United States
“Votre Santé wines pay tribute to Francis Coppola’s paternal grandmother, Maria Zasa, who would toast with the traditional French phrase, ‘à votre santé,’ each time she raised her glass. In her honor, Francis Ford Coppola.
Winery created a Chardonnay and Pinot Noir, France’s two classic Burgundian varietals, in a delicate style that makes them perfect pleasures you can enjoy on any occasion.”
January 29, 2012 | 4 Comments
Designed by Nick Dunlap | Country: United States
“This project is a 1920s inspired wine from a vineyard near Chicago, packaged in a Prohibition Preparedness Kit. The kit contains items such as breathmints, disguise labels and corkscrew. But more importantly, the kit comes with Hooch Estate Vineyard’s Merlot and Chardonnay.”