October 5, 2011 | 2 Comments
Designed by Hybrid Design | Country: United States
“As the brand increased exposure and popularity, FRS wanted to bring new audiences into the brand who were looking for a healthy performance beverage with great taste.
Hybrid Design, San Francisco, amplified the flavor appeal by redesigning their core packaging to feel less like a supplement and more like a flavorful beverage. “We considered their top selling flavors as well as new additions to the line, and looked to visually represent the fruit juices in each flavor through the use of delicious imagery and bright colors” said Dora Drimalas, partner, Hybrid Design.
Six single serve 11.5 cans now feature bold fruit graphics and a color palette which evoke their natural fruit flavors and refreshing taste.”
October 4, 2011 | 4 Comments
“San Churro’s Real Chocolate is a product range developed in reaction to a chocolate market flooded with inferior ‘confectionary’ chocolate.
In the words of San Churro – “When it comes to chocolate, the truth is that there’s no substitute for REAL cocoa butter. It’s like ketchup without tomatoes, or an omelette without eggs – it’s the key, essential ingredient. Chocolate without it simply is not chocolate, but rather a sub-standard B-grade pretender: all show, no substance.”
October 4, 2011 | 3 Comments
Designed by STVK | Country: Germany
“Packaging solution for two wineries owned by one family. Jürgen Hofmann, owner of the Weingut Hofmann in Rheinhessen and Carolin Willems Willems, owner of Weingut Willems Willems at the Saar are married and are working together for both wineries. The aim was to show that the two wineries belong together but produce wines from two different German wine regions.
October 3, 2011 | 6 Comments
Designed by Glasfurd & Walker | Country: Canada
“BETA 5 chocolates are produced in small batches using ethically sourced estate chocolates and premium ingredients.
The name comes from the form-5 beta crystal structure which is the most stable form of cocoa butter crystallization, formed through the controlled melting, and subsequent cooling (tempering) of liquid chocolate.
As a result, the identity reflects this approach to the chocolate making process – a careful blend of science and craftsmanship.
The packaging design was a carefully considered and executed aspect of the brand development. Understated and refined, the packaging doesn’t distract from beauty and vibrancy of the products inside them which are an exciting discovery.”
October 3, 2011 | 1 Comment
Designed by Espen Hansen | Country: Norway
“The essence of this exclusive alcoholic product is the long history of the brand and the storage time of the products.
Since Gin does not have a particularly the long storage time (2 – 5 years) I chose to create a concept that is based on real history, to give the product added value. I have decided to use materials that existed at the time AO Vinje lived which gave me a color palette that I am very happy with.
The box is covered with veneer that has the same color as the juniper bushes. The inside of the box is covered in dark gray wool, which was a very common matrialet in regions where AO Vinje grew up in. The bottle has a modern shape with a cap made of wood and silver.
The design of the label is engraved, then the added bronze and gold to lift the text from the clear, transparent background. Typography of the main logo is a modern remake of old Norwegian typography dating back to the Viking age.”
October 2, 2011 | 3 Comments
Designed by Swing Swing | Country: Spain
“Camper commisioned Swing Swing the design their spring-summer retail bags. One bag portrays the brand as a big and colourful infinite loop and the other as the rainbow at the end of the walk.”
October 1, 2011 | 5 Comments
Designed by Senem Demirayak | Country: Turkey
“This is a welcoming kit for the freshman students and potential students of Istanbul Marmara University, Graphic Design Department. It is a little box which includes a poster, notebook, mug, stickers and pins. The cover of the box, which is also a poster, is a brief and fun survey for students showing creative paths, if they choose to study graphic design.”
September 30, 2011 | 6 Comments
Designed by LT Identity | Country: Lithuania
“The special edition of “Lithuanian Vodka Gold” designed with modern ethnographical symbols is an unexpected link between yesterday and today. The old ethnographical symbols – oak leaves and lily flowers – have been revived. Lilies are associated with femininity. This symbol is often seen woven into compositions of the tree of life on dower chests. In the Lithuanian folklore the oak is associated with masculinity, strength and courage. From ancient times warriors would be presented with crowns of oak leaves, and now they are given to winners of sports competitions. Therefore the female and male elements are intertwined in the design, while the Lithuanian spirit is emphasised by the colours of the Lithuanian flag – yellow, green and red.”
September 30, 2011 | 7 Comments
Designed by Interabang | Country: United Kingdom
Branding and packaging design for a new caffeinated water – JUST – the first of its kind available in the UK.
September 29, 2011 | 1 Comment
Designed by Studio Lost & Found | Country: Australia
“The Quest wine labels were designed for Margaret River producer Chalice Bridge Estate.
After working with the client to develop their brand strategy, we were asked to recommend a solution for their mid-tier range of wines that would better reflect their desired positioning.
We proposed a range of premium wines called The Quest, which draws inspiration from tales of the Knights Templar and the quest for the Holy Grail. The concept pays homage to the client’s limited release range of wines called The Chalice, which represents the Holy Grail of winemaking.
We collaborated with Tokyo-based illustrator Skye Ogden on the illustrations.
Printed four colour process + 1x PMS, on Fasson Antarctic White uncoated vellum paper, with matt gold foil, and a high-build clear silkscreen varnish.
The label printers Supa Stik won Silver in the Offset Roll Fed Label – Wine & Beverage Category at the 2011 Print Industry Craftsmanship Awards WA.”