Lovely Package

Curating the very best packaging design

Student Work – Simon Ålander

July 15, 2011 | 8 Comments

Designed by Simon Ålander | Country: Sweden

“This was an assignment for school where I was asked to design some sort of packaging — so I decided to make a fictional beer label. The reason that I wanted to make a beer label was because I like the format of the bottle and I wanted to experiment with that. Water, malt hops & yeast is an organic lager made for design-conscious people who also think about the environment.

The label on the front is a customized hand-drawn version of the beautiful typeface Phaeton with lots of soft curves to enhance the ecological feeling of the label.”

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RockArsenal

July 2, 2011 | 11 Comments

Designed Anna Leushina | Country: Russia

“T-shirts are packaged into recycled beer bottles, the most popular drink in underground culture. The bottles are smashed to get the t-shirt out –according to an underground practice of fighting with bottles and using them like a self-defence device.

Like different beer types and music styles, shirts are divided into three types – soft, classic and dark. The illustration can be turned both up and down to look properly and symbolize an eternal circle.”

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Student Work – Oliver Lan

June 20, 2011 | 11 Comments

Designed by Oliver Lan | Country: United States

“Broken Bottle asked us to develop a brand that packages their beer with a lot of bite. We centered the brand around their name and as ‘a strong hitting beer.’ The brand harkens to a time where beer is centered around craftsmanship. However, the packaging reflects the broken name and the beer’s hard-hitting flavor. The various elements of the package are cut into different sections and applied over stripped and worn cardboard. The typography is a mess. The bottles are bandaged. The handle is taped together. It’s a broken beer with broken packaging.”

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How Sound Lager

June 4, 2011 | 4 Comments

Designed by The Antidote Inc. | Country: Canada

“The packaging was inspired by the geography of the Howe Sound region of coastal British Columbia and the European explorers that first charted these waters.

Being the southernmost fjord in North America, Howe Sound has verdant green mountains with snow-capped peaks rising out of deep blue glacial waters. This is represented in the colour scheme. The design itself honours maritime history, particularly old cartography which knew little of these mysterious waters perched on the edge of the earth and therefore filled them with sea monsters. The goal was to create a simple, bold and timeless looking can that respects and continues over a century of classic North American beer can design.

Artwork and design assistance came from Also Known As in Vancouver, BC and Stacey Rozich in Seattle, WA. The 100% recyclable 6-pack topper was created by PakTech in Eugene, OR to our colour Pantone specifications.”

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Adnams Southwold Bitter

May 28, 2011 | 2 Comments

Designed by CookChick Design | Country: United Kingdom

“CookChick Design has re-designed Adnams no.1 real ale brand. The re-design covers pump clips and take home packaging along with other launch & POS items.

Following the succesful re-design of Adnams Broadside last year and as part of an on going programme, CookChick has been tasked with enhancing the unique character and stories behind each of the brands in the Adnams beer portfolio.

The ‘Southwold Jack’ has been evolved as the brand icon for Southwold Bitter. It is an icon that has been associated with Adnams for almost 100 years. A statue synonymous with the town since 1400 can still be found today in the heart of the town ‘protecting’ the brewery.”

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Stoke Beer

May 26, 2011 | 2 Comments

Designed by Supply | Country: New Zealand

“McCashin’s Brewery was born in 1980 when hotelier and former All-Black Terry McCashin and his wife, Bev, bought the Rochdale Cider Factory in the small upper-South Island city of Nelson New Zealand. They had a plan to brew a distinctive, high-quality beer, McCashin’s Brewery soon became the most successful independent microbrewery in the country.

Its award-winning 100% naturally-brewed beer revolutionised the way beer was produced. and won the hearts and taste buds of the nation.

Now the next generation of McCashin’s have carried on the tradition in this historic brewery, and created New Zealand’s newest locally produced premium craft beer, Stoke.

This premium beer is batched brewed and tank conditioned for over 3 weeks. Using Nelson’s famous organic hops, premium malt, bespoke yeast, contains no artificial additives or coloring, and to top it off 14,000 year old pure Palaeo water. The entire process from brewing to bottling happens on the site at Stoke.

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Pavo

May 23, 2011 | 2 Comments

Designed by Wicked Brand Culture | Country: Israel

“‏Pavo is a boutique brewery and beer garden, founded by people with real love of beer and real love of people. Alongside a verity of excellent premium beers, Pavo is a brand with a solid world view. We call it ‘pavoism’. Basically, it means we believe there is no such thing as ‘strangers’, only friends we haven’t yet met.‏ Pavo. Brewed by good people.‏”

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Antara

May 23, 2011 | 1 Comment

Designed by Dídac Ballester | Country: Spain

Ecological tiger nuts beer label.

Westerham Brewery

May 18, 2011 | 1 Comment

Designed by D. Studio | Country: United Kingdom

“The Westerham Brewery is one of Kent’s finest craft brewers, producing exceptional real ales from locally sourced ingredients.

In partnership with their German friend and master brewer Markus Lotz, the Westerham Brewery brought together the best of each country’s brewing processes to create a range of German style beers.

D. Studio came up with the strapline ‘German beer, Kent accent’ to reflect the coming together of the two great brewing nations. This idea was reflected in the label design with the top half featuring hand crafted German blackletter script and border styling whilst the bottom half was a more English affair.

D. Studio also created the names for the beers, which further expressed the idea and communicated the style of each beer with an anglo-German play on words.”

Student Work – Ivan Maximov

April 30, 2011 | 7 Comments

Designed by Ivan Maximov | Country: Russia

“This is the packaging design and re branding for the Mug Pub. Mug is a big chain of football pubs based in Moscow. This pub brews its own beer. It is a new concept for take away beer. Beer is filled into paper cups and a special sticker is put on the top for each to identify the different beers. The new cup combines the form of the traditional beer pint with the sustainability of recyclable paper cups.”

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Lovely Package

Curating the very best packaging design


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