Lovely Package

Curating the very best packaging design

John Varvatos Star USA

September 25, 2011 | 1 Comment

Designed by YARD | Country: United States

“Following in the incredible success of his Collection scents, John Varvatos debuts the first ever fragrance under John Varvatos Star USA. The concept and designs for the bottle, packaging and campaign were created by New York agency YARD—led by Executive Creative Director, Stephen Niedzwiecki. YARD has partnered with John Varvatos and all of his brands for over 7 years.

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Rubia

September 22, 2011 | 1 Comment

Designed by Roberta Zanette | Country: Brazil

“I recently developed packaging for a Gastronomy graduate.

The objective of his final project was to create a fictitious brewery, Cervejaria Pampeana, and it’s beer, Rubia – a beer made of Pitanga, a little summer fruit from Brazil.

The concept of the project is that Rubia – a name that refers to the color of the fruit was a different beer, lighter than the others, to be consumed only during the summer months.”

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Top Rope Lager

September 16, 2011 | 2 Comments

Designed by John Carlson Design | Country: United States

“Beer can design for Top Rope Mexican-Style Craft Lager. Produced by Upslope Brewery in Boulder, Colorado for Centro Latin Kitchen & Refreshment Palace, also located in Boulder.

Top Rope Beer has been available on tap at Centro for some time now. Centro requested a can design for Top Rope based on the Mexican Lucha Libre Imagery that is used as part of the restaurant decor and promotional materials.”

Trayectoria

September 13, 2011 | 2 Comments

Designed by Rodrigo Granese | Country: Uruguay

“Development of a Special Edition beer named ‘Trayectoria’ with more than a hundred years of the Uruguayan heritage. The pack design combines the charm of the old bottles with new printing techniques.”

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Dandy-Puppet

September 9, 2011 | 3 Comments

Designed by Chad Kirsebom | Country: United States

“Dandy-Puppet is a small beer company who provides a high quality beer product. It is a new company who’s looking forward for great success. Dandy-Puppet believes a strong visual presence is just as important as it’s great taste.”

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Golan Brewery Bazelet

August 15, 2011 | 3 Comments

Designed by Blend-it Design | Country: Israel

“Branding and design for the Golan Brewery. The Golan Brewery was launched as a joint venture by the Ohayon family and the Golan Heights Winery. Located in Katzrin, the brewery produces beer of an international caliber. In our search for a design concept, we engaged in a dialogue between the local and the sophisticated, the masculine and the liberated, and the rugged and the cultured.”

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Student Work – Cory Etzkorn

August 12, 2011 | 4 Comments

Designed by Cory Etzkorn | United States

“What’s fit for the oval office, flyer than Airforce One, and Stronger than the U.S. dollar? The Original PepperMint, of course! These federal-reserve-fresh mints come in two delicious and highly stylized varieties sure to please your inner capitalist.

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Niche Wine Co.

July 28, 2011 | 3 Comments

Designed by Topshelf Creative & Geoff Vreeken | Country: Canada

“The idea was to bring a craft beer feel to the wine category. A masculine, old letterpress approach used to demonstrate the fact that the winery is essentially a four-person, hands-on operation … much like craft brewing.”

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Black Market Goods

July 27, 2011 | 7 Comments

Designed by Marco Manansala | Country: United States

Conceptual packaging from Los Angeles based designed Marco Manansala.

“The project was to create a promotional beer packaging piece for a fictitious brewing company called, Black Market Goods. Because of the company name, the bottles were created to resemble illegal weapons sold in the black market. Each bottle took about 10 hrs to create due to the long drying times of the primer paint used for the body. Shiny yellow engine enamel was used on the removable fins, cap and on the base of the bottle to offset the matte color of the primer. Finally, a wooden box with a bracing system was designed and constructed to hold the bottles in place during transportation.”

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Great Western

July 22, 2011 | 2 Comments

Designed by St. Bernadine Mission Communication Inc. | Country: Canada

“Saskatoon, Canada’s Great Western Brewing Co’s eponymous family of beers has been a regional favourite for over 20 years. In advance of moving into new markets, Saint Bernadine Mission Communications was asked to update the brand to better reflect the mainstream flavour profile and positioning and increase shelf presence.

Key messaging included refreshment, heritage, tradition, and dedication to quality, shown by research to be important to core consumers.

The existing logo was reworked to retain key characteristics and improve readability and shelf presence. A die cut label and award seal represent quality, the employee founded statement celebrates heritage, the brewery graphic acknowledges tradition, and the “extra aged” text highlights a true point of difference in their brewing process that results in much smoother beers. As well, a section was provided to enable someone to “dedicate” a case of beer to by way of thanks. The design system needed to accommodate four (and potentially more) flavours.

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Lovely Package

Curating the very best packaging design


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