May 25, 2013 | 1 Comment
Designed by McLean Design | Country: United States
“When chemists at Mothers auto care created an innovative new leather care system, they asked their long-term branding and packaging partners at McLean Design to help them transform it into a compelling retail proposition. The result is Mothers LeatherTech, a product line that looks more like cosmetics or skin care packaging than the usual nuts-and-bolts aesthetic common to the automotive category.
“Design is art with an objective,” says Ian McLean, founder and creative director at McLean Design, Inc. “Our team saw the need to position this revolutionary new product in a revolutionary new way. The bold packaging is a huge point of difference in a traditionally conventional market segment.”
May 24, 2013 | 0 Comments
“The brief asked for a new range of flavored honey from Honningcentralen, the leading producer of honey in Norway. Our idea was to create a series of product which made the user feel like a chemist in the kitchen, with honey acting as a complementary ingredient to a variety of dishes — we wanted to create a honey that could act as a tool that could turn the kitchen into a creative playground.”
May 23, 2013 | 2 Comments
Designed by ESTABLISHED | Country: United States
“ESTABLISHED has redesigned Svedka’s entire product range. Using a ground breaking approach, ESTABLISHED enabled the use of super saturated colors throughout the range through an innovative shrink wrapping technique. The strong color perfectly reflects the bold attitude of the Svedka brand, while ensuring that the bottles pop off the shelf.
The shrink wrap technique also allows Svedka to easily and efficiently launch special edition flavors throughout the year or to react to changing market trends quickly and at low cost.”
May 23, 2013 | 0 Comments
Designed by Csaba Bernáth | Country: Hungary
“Concept design for this Hungarian dark beer from Soproni. My idea was to design a dark and elegant full body design broken with dripping black ink from the top to fit to the beer’s dark and strong mysteries.”
May 22, 2013 | 1 Comment
Designed by Demner, Merlicek & Bergmann | Country: Austria
“A beer that cares for you. Getting home safely: the new package design for Stiegl’s strongest beer.
The problem: during Christmas time, true beer lovers are especially keento Stiegl’s Bock beer. With 7% vol. it’s quite a strong beer, making the ride home by car rather unsafe.
The solution: For a temporary promotion the former labels of the strong beer are being replaced with tickets to Salzburg’s public transportation services. Stiegl offers that consumers of Bock beer may use this cost- and risk-free public transport service in Salzburg to make it home safe and sound and spend the Christmas holidays in the comfort of your home with your loved ones.”
May 22, 2013 | 1 Comment
Designed by David Rygiol | Country: United States
“Yellowtree farm is a specialty organic farm producing rare and amazing foods out of St. Louis, MO. This packaging for their popcorn, popcorn grits, and popcorn flour begins with a 100% recycled and compostable bag. The bag is stamped with a wood ring pattern and logo, then sealed with the product tape and labeled with production details. The wood ring pattern visualizes both the farm’s name and the topography of the land. Each Package is produced by hand by the farmer, ensuring that every product carries his special touch – from farm to market. Trust your food!”
May 21, 2013 | 4 Comments
Designed by Simon Frouws | Country: South Africa
“The Artisan White Edition playing cards, like the previous Black Edition, were designed by South African artist Simon Frouws and feature elegant gold foil hot stamped onto ultra-lux white paper. They were produced using FSC-certified papers derived from sustainable forests, vegetable-based inks and starch-based laminates. These are also available in a collector’s set with two White Edition Decks and two Black Edition decks in a beautiful laser etched wooden box.”
May 21, 2013 | 2 Comments
Designed by Claudio Limon | Country: Mexico
“For this project the client asked me to create an affordable package where you could see, and smell the product. It also needed to be easy to package by hand and original.
In the small town in Mexico where I grew up, people would buy soap in bulk which was delivered wrapped in paper. I used this as inspiration and created a square, waxed paper wrapper. An oval die cut was added to allow the consumer to see and smell the product.”
May 20, 2013 | 0 Comments
“Land, ecological viticulture, astronomy, the strength of the origin: the set of the distinctive elements that define the Ecovitres winery is the basis for the new graphic identity of its wine range, Vins de Mesies.
Colourful, balanced and full of attractive details, the labels of these four products display a visual message that shows the main directions of the brand: respect for nature, authenticity, roots, conviction and thrill.”
May 19, 2013 | 4 Comments
Designed by Natasha Shubaly | Country: Canada
“These wine packages were designed as an interactive way for the consumer to try an assortment of wines. The One Week Wine Sample sets helps consumers get over bad days (job loss, failed exam, fender bender) or to celebrate good ones (birthdays, a raise, new house). The word fill-in lets people express themselves and transforms the package into an engaging experience.
Whether consumed by one person over a week, or shared one night with a few friends, these 1/2 litre wine boxes are perfectly proportioned for any day good or bad.”