March 7, 2013 | 4 Comments
Designed by Equator Design | Country: Australia
“In the run up to the summer (in Australia), Equator Design’s beer was a small production run of home brew style Pale Ale which we brewed ourselves in our Sydney Office to distribute to our clients. The objective of the beer was to create a beer that not only encapsulated everything that we as an agency are about but to ‘create an impression’ with our current and prospect clients. We decided to do just that with the labels, deboss them to ‘create an impression’ on the thick stock through a local printing firm’s letterpress machine.
The bottle case’s were lovingly crafted by our very own Studio Manager (Master Brewer), Peter Bradley who is a genius when it comes to making anything from native Australian wood. He spent weeks producing a number of boxes which in turn created massive impact when they were distributed to our clients.
So many of our client briefs of recent are requiring us to engage the ‘five senses’ when defining our creative approach to the design briefs. Tactility or touch was key to this self initiated brief and the label demonstrates that the sense of touch is also vital when considering the path to purchase for consumers. Executed well tactility can add perceived value and indeed add to the overall brand experience.
The 5% Pale Ale is perfect for a late spring session anticipating the warm summer months just around the corner…”
March 7, 2013 | 1 Comment
Designed by Nomon Design | Country: Spain
“Art direction and graphic design of Citrus Spray allowing to spray fruit juice directly from the citrus to flavor dishes, drinks and cocktails.”
March 7, 2013 | 1 Comment
Designed by Hornall Anderson | Country: United States
“With Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions. To address this problem, Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.
Playing off of Omission’s messaging, the Hornall Anderson creative team developed the tagline, “it isn’t just what we took out; it’s what we left in.” They then designed tongue-in-cheek illustrations that reflect the “removal of gluten” (or in the case of the on-pack design, removing the “O” to reveal the word “mission”) without omitting great taste. This is whimsically demonstrated by enlisting a variety of vehicles such as a UFO, bird, helicopter, hot airballoon, magnet, and magic wand.”
March 6, 2013 | 4 Comments
Designed by Funnel | Country: United States
“As a former graphic designer and teacher of graphic design, I figured this would be a short and simple journey—one that I could handle solo. That was a year ago.
Even though I had done package design before, I quickly decided I was under-qualified to do my honey package design. This occurred to me when my nephew’s girlfriend gave me a candle gift so uniquely packaged that I had to call the candle company and ask for the designer’s name.”
March 6, 2013 | 0 Comments
Designed by MDG | Country: United States
“NOLA’S is a local startup fresh foods company. MDG was tasked with creating an original brand image & identity for NOLA’S. Our client had a vision, “Think June Cleaver meets a Vargas pin-up.” That in mind, we worked with illustrator Mark Stutzman to craft the face of the brand, the lovely Ms. Nola. From there, we created an original logo mark and packaging concept and NOLA’S Fresh Foods was off. In select stores now!”
March 6, 2013 | 3 Comments
Designed by Lili Köves | Country: Hungary
“Simple label and logo design for a small traditional winery based in Csopak (Hungary), named Jásdi Pince. For a contemporary but refined appearance I designed a jp ligature and treated the name of each kind of wine in a similar style. To reflect their local heritage I used the crest of the famous bishop who founded the Jásdi cellar and wine culture in the region.”
March 5, 2013 | 1 Comment
Designed by Studio Konfirm | Country: The Netherlands
“We were asked to create this new coffee brand called Morning Coffee. The main subject was to make it simple and make it questionable. What is in the bag? What’s the brand about? The best things can be said in one line, that’s what we did. Good Morning, Coffee! Who doesn’t want to start the morning with a good cup of power beans?”
March 5, 2013 | 6 Comments
Designed by Michelle Wang | Country: United States
“This is an eco-friendly light bulb packaging for a single GE Energy Smart light bulb. It is constructed from a single sheet of recycled chipboard using no glue and minimal ink. The idea was to find a way to use the least amount of material while still offering protection.”
March 5, 2013 | 1 Comment
Designed by Peter Gregson | Country: Serbia
“Peter Gregson Studio designed the packaging and ID for new brands of organic and non-organic milk, yogurt and kefir called PANON® and BIOPANON®. They are produced in 0.5 and 1 liter packaging. We saw this task as an opportunity to go back to the “basics” both in design and tradition. So, we used the pattern of traditional embroidery and turned it into a simple graphic form.”
March 1, 2013 | 2 Comments
Designed by Tom Emil Olsen | Country: Norway
“The Jacu bird lives in South America and is known for something quite extraordinary; It flies from coffee plantation to coffee plantation and picks and eats the tastiest coffee cherries. The fruit makes its way through the bird’s digestive system, and the seeds of the fruit – coffee beans – come out perfectly processed. These coffee beans are among the most exclusive in the world. This story has inspired us, and the bird has lent its name to the new micro-roastery in Ålesund, Norway.
Jacu Coffee Roastery was established in 2011. Like the jacu bird, they pick and roast only the best beans. They look for great plantations, optimal processing, and the roasting profiles which will make the most out of each bean. They work with passion, patience, and without compromise.”