January 18, 2015 | 0 Comments
Designed by mousegraphics | Country: Greece
“Τhe briefing (in brief): We would like to renew the image of our line of couverture chocolates. We need a contemporary look for a popular product.
Τhe target consumer: A middle – upper class group of various ages, faithful to the ION quality and also younger generations of prospective clients.
The design: This is a client with whom we have cooperated successfully in other rebranding projects. In this case we had to change the couverture packaging in a way that would update the product identity and pleasantly surprise consumers while strengthening loyalty to the brand. We opted for a design drastically different to the visually overcharged one that already existed: the packaging surface was cleared so that the basic product attributes could emerge in favour of the consumer. Zones of colour were limited to surface edges so as to denote the 4 different chocolate types-flavors (classic, milk, dark cocoa and white chocolate). Emphasis was given to the 5 gr. couverture piece which is the functional basis of the chocolate-cooking process; its sharp ‘snap’ is actually a sign of quality and the first element that memory recalls in relation to couverture handling. Cooking ritual was further invoked by the hand-drawn designs of pots where chocolate pieces are melted. The selected typography added to an overall feeling of a neat kitchen diary where notes and recipes are kept and valued.”
January 18, 2015 | 0 Comments
Designed by Fivethousand Fingers | Country: Canada
“Dageraad Brewing bottled their first beer in the Spring of 2014, entering a competitive West Coast craft beer market. Despite a saturated market Dageraad had an opportunity to stand out as one of the only breweries in the area focusing exclusively on Belgian-style beer. Dageraad brews two regular beers and a series of limited edition seasonals, all available in single-serve bottles and refillable growlers.”
January 14, 2015 | 0 Comments
Designed by BLOCD/ | Country: Spain
“Self-promotion created for the Christmas holidays. We gave our customers a wine bottle with our buildings picture of BLOCD/ and D/PACK with all the all the team in a fun illustrated comic.”
January 14, 2015 | 0 Comments
Designed by Identity Works | Country: Sweden
“More than just the average petrol and hotdog selling roadside service stations, OKQ8 are trained car people that put your car first.
With this and a fregmented portfolio of car maintenance products in mind, OKQ8 approached Identity Works with a challenge. Create a unifying design system. Something easy to navigate, knowledgeable and quality reassuring.
Our Thinking. Performance fused with user friendly. Like the dashboard in your car. Neutral colours fused with guiding spot colours. Our principle. The the bigger and brighter the information, the more important to take note of it.
The result. A versatile, user friendly design and pictogram system spanning 130 products in 10 categories.”
January 5, 2015 | 0 Comments
WDR – World Design Rankings announced the updated design rankings of countries based on the number of design awards won at international juried design competitions and awards. Once again the United States ranked as number 1 among the 69 represented countries, followed by Turkey, Hong Kong, Italy, Great Britain, Japan, China, Brazil, Germany and Greece which took the top positions in 2014.
The WDR – World Design Rankings aims to provide additional data and insights to economists and journalists regarding the state-of-art in design industry. The ultimate aim of the world design rankings is to contribute to global design culture through advocating and highlighting good design. The rankings aim to provide a snapshot of the state-of-art and design potentials of countries worldwide by highlighting their creative strengths, design weaknesses and available opportunities.
See how each country stacked up.
December 30, 2014 | 0 Comments
Designed by Manual | Country: United States
“Pablo & Rusty’s is an award-winning small-batch coffee roaster based in Sydney, Australia. They strive to find amazing coffee; determine the best way to roast it; take it to one of their four stores and deliver an exceptional experience to their customers. Pablo & Rusty’s have a strong company culture, are passionate about sustainability, and are in constant pursuit of perfection.
Pablo & Rusty’s approached Manual to rebrand the company and better reflect the values they’d developed over the past decade. An immersion into the brand began with a brief research trip to Sydney to learn more about local coffee culture and experience Pablo & Rusty’s retail locations.”
December 28, 2014 | 0 Comments
Designed by Anagrama | Country: Mexico
“La Cervecería de Colima” is a new Mexican brewery located in the town of “El Trapiche” in the state of Colima in Mexico. The brewery dedicates all its hard work into perfecting its three unique handcrafted beers for international sale and distribution.
Our branding proposal is a modern visual translation of every distinguished traditional element from Colima and its surroundings, such as its magnificent local Colima volcano. We developed a friendly, simple-looking brand that honours the human touch and workmanship behind every product.
Three craft beers were brewed to mark the beginning of the brand’s legacy. First, the main one: Colimita, the beer from the earth and favorite of the sun. Second, Páramo, a Pale Ale inspired by the whisperings in the streets of Comala. And finally, Ticús, relative of the crow, Cervecería de Colima’s dark beer. From light to dark labels and bright colored caps, the bottles’ design resemble the uniqueness and the hard work behind each individual brew.”
December 26, 2014 | 2 Comments
Designed by Dizen | Country: Argentina
“Provide brief rationale behind the work being submitted: Vigneron S.A. came to the studio with the requirement to design the image for a sparkling wine focused on a young, modern and sophisticated target. We design a minimalistic image taking advantage of the iconic force of the name.”
December 26, 2014 | 0 Comments
Designed by Sam O’Brien | Country: United States
“Raging Mammoth’s inaugural product, the Tusk, provided a simple and clean way to “shotgun” beer. As their brand gained popularity after a successful backing on Kickstarter, the founders explored expanding their product line into other beer tools and even beer itself.
This spec work highlights Mammoth, “the Original Shotgun Beer.”
Our Nation’s colors shine forth bold and true in the brand’s identity to pay tribute to what college America is all about– cold, crappy beer and binge drinking.”
December 26, 2014 | 1 Comment
Designed by Jessica Jones | Country: United States
“Maverick Chocolate Co. is a startup company that hand crafts finished bar in their shop at historic Findlay Market in Cincinnati, Ohio chocolate in small batches from the bean to the.Beans are ethically sourced from smallholder farmers; ingredients are organic.
Maverick’s brand salutes gentleman adventurers of yesteryear — those who did things a little differently, just like the company itself. Packages feature vintage engravings of “mavericks” and their whimsical flying machines, a nod to the company owner’s prior career in the aviation industry. The wine-bottle inspired color palette is dramatic and bold. A different flying contraption is pictured on each flavor of bar along with the tagline, “Bean-to-bar chocolate for the adventurous palate.”
Packages for Maverick chocolate bars are die-cut recloseable wallets, printed in 2 colors on textured paper.”