November 18, 2015 | 0 Comments
Designed by PWW | Country: United States
“Combining a warming back-story, an illustrative packaging style, and organic American Pale Ale – Super Jay is born!
PWW is a strategic design firm based in London and Seattle, and Super Jay is our very own craft beer made from the bottom up. During beer production, the flavour comes first and the brand identity second, and this is what differentiates Super Jay from other craft beers. Super Jay’s brand identity firstly combines character and individuality, with the beer itself following on to match.
The creation of Super Jay is the result of two back-stories merged together. Beginning with the ‘Jay’ part came from PWW’s Graphic Designer Mark Johnson, growing up near Lake District and surrounded by Jaybirds, this became his focal drawing point and inspiration for Super Jay’s graphic design.
Directly linking to the history of beer, Jaybirds colonised Asia, Europe and Africa, to then eventually migrate to North America, which is close to PWW with our second studio based in Seattle. Consequently, beer made the same transition between multiple continents, growing in Europe, to then eventually end up in North America within the leading craft beer movement.
The ‘Super’ part comes from PWW’s final beer in the craft series, which will be marketed and available to buy. The recipe will be for a strong shandy, with a memorable flavour.”
November 18, 2015 | 1 Comment
Designed by BULLET Inc. | Country: Japan
“This package is for Japanese Sake, which is called KOI. The KOI is a vividly patterned ornamental fish that represents Japan (KOI is also known as “Nishikigoi”)
KOI is ornamental carp that have beautiful colored markings on the spindle-shaped heroic body. They can be defined as inedible carp that have admirable figure, markings or colors. Also they are known as a “living jewel”. In 1918, first KOI was born in Niigata Japan where the Imayotsukasa Sake Brewery has their brewery.
Likening the white porcelain bottle to the shape of a KOI, we graphically applied a KOI pattern to the surface of the bottle. The package is complete with an outer box, which has a KOI-shaped window to make the display even more appealing. The target will be the people who don’t drink sake daily. Because KOI has unique bottle appearance it is able to appeal to the people who don’t drink Sake much. Of course Sake lovers are also our main targets.”
November 17, 2015 | 0 Comments
Designed by Squad Ink | Country: Australia
“Squad Ink has created a world first where everyday spirit lovers have the ability to customise their own single bottle of vodka and gin or cask of whisky all from their phone. They even get their name on the bottle.
“We’d been working with Archie Rose Distilling Co. for almost 2 years leading up to it’s launch in Rosebery, Sydney, so we knew everything there was to know about their incredible operation. During a workshop we floated the idea, ‘What if you could customise your own spirit online?’ Will Edwards (Founder), pretty much said ‘Yep, we can make this happen’. We had been following the craft craze with Sydney-siders getting right behind hands on projects like, cheese making, producing their own honey and even beer. This was just the beginning but it was time to take it online and offer a unique consumer experience, available to anyone, anywhere, anytime.
The Tailored Spirits range is a truly bespoke, one of a kind offering, so Squad Ink created packaging worthy of the title. “We were given the green light to go all out, so we produced stunning foiled stamped labels, that feature your customised spirit specifications and even your name on the bottle. We found that people were dying to create spirits for friends so you can now add a lucky mate’s name to the bottle.”
November 17, 2015 | 0 Comments
Designed by Front Page | Country: United Kingdom
“2011 marked the start of a quiet revolution happening in the whisky industry; the world’s first virtual whisky blending lab was launched online. Whisky Blender proved to be an award-winning smash hit and now, just four years on, they are launching Rum Blender.
Seven exquisite rums, handpicked for you to create your own bespoke blend by the bottle, simply blend it, name it, and before you know it you’ll proud be the owner of a truly unique bottle of rum unlikely to exist anywhere else in the world.
To celebrate the launch of the site they collaborated with award-winning design agency of 25 years, Front Page, to create a limited run of an engraved decanter set representing their story. These illustrations were all created on a single uniforming grid we had developed to ensure that – although three different designers were working on each individually – they would all work together and share the same style and weight.”
November 16, 2015 | 3 Comments
Designed by Contagious | Country: United Kingdom
“Edinburgh agency Contagious worked in close collaboration with client Gordon & MacPhail to create the decidedly modern interpretation of traditional whisky packaging which was recently launched at The Royal Opera House, Covent Garden.
According to Creative Director and MD of Contagious, Matt Chapman: “This incredible liquid spent 75 years maturing in darkness and our brief was to interpret the client’s product proposition of sharing, owning and drinking by packaging and presenting Mortlach 75 Years Old to be displayed, shared and enjoyed by a new generation, not hidden away in a box to gather dust. We took that ‘spirit of sharing’ as the big idea behind our creative strategy.”
The agency’s starting point was the elegant teardrop shaped hand-blown crystal decanter that is the iconic feature of the Generations range of which Mortlach 75 is the newest release. Working with master craftsmen, Contagious introduced 75 ribbon-like channels, hand-cut into the crystal of each of the 100 decanters, which were then uniquely numbered. Marrying traditional craftsmanship with cutting edge technology, the team designed and commissioned a seductively tactile plinth which features 75 gently undulating ripples across its cool white surface (a subtle nod to Speyside’s soft water), to hold and display the decanter and two hand-cut crystal glasses. Each element was then packaged into a luxurious Aniline leather travel bag. James Hartigan, Senior Designer, explains: “This is a unique and luxurious weekend bag, perfect for the sophisticated traveller, it’s certainly not just a single-use presentation case. We wanted to create a package that’s designed to be unpacked for a whisky that’s meant to be drunk.”
November 14, 2015 | 0 Comments
Designed by Pentagram | Country: United States
“Laid-back California cool inspires the branding for a line of marijuana-based products from hip-hop legend Snoop Dogg.
With songs like “Smoke the Weed,” “This Weed Iz Mine,” and “California Roll,” it’s no secret the rapper Snoop Dogg has long been a cannabis connoisseur. Now he’s sharing this passion with the public—at least in Colorado, where consumption is legal—with a new line of marijuana-based products called Leafs By Snoop. Pentagram’s Emily Oberman and team have designed the brand identity and packaging for the line, which includes both flower and edibles (“Dogg Treats”) such as chocolate bars, chews, drops and gummies.”
November 13, 2015 | 0 Comments
Designed by Denomination | Country: Australia
“Leading drinks design specialist Denomination (formerly The Collective Design Consultants) has joined forces with Danish design house Georg Jensen to produce an innovative sparkling brand featuring a re-sealable closure and a sleek, elegant packaging design.
Designed for luxury Tasmanian brand Heemskerk, the Georg Jensen Hallmark Cuvée was a collaboration of creative minds – Georg Jensen and Denomination – each bringing a shared appreciation of refinement and minimalism, and a wealth of experience in their respective fields.
Denomination set out to capture the hallmark qualities of Georg Jensen craftsmanship and timeless aesthetic when designing this first-to-market re-sealable closure that is a permanent and integral feature of the sparkling wine packaging.
November 13, 2015 | 1 Comment
Designed by Robot Food | Country: United Kingdom
“Rice pudding is rising in popularity, and to coincide with the trend, The Hain Daniels Group has launched Naughty But Rice, a vibrant new brand with a bit of a twist. The clue’s in the name. Naughty But Rice brings pud lovers all the heart and soul of traditional rice pudding with a deliciously contemporary edge.
Leeds-based brand and design agency, Robot Food, are well-known for their daring challenger approach, and were asked to help create the brand look, feel and packaging. Leaving behind the tired, whimsical category cues of old, the team came up with the strap-line, ‘Rice pudding. But not as you know it’, and got to work on a strikingly indulgent aesthetic that deliberately disregards the category’s moody, rather serious look and feel.”
November 11, 2015 | 1 Comment
Designed by Izvorka Juric | Country: Croatia
“Croatia in a Box is a new brand in the of tourism and gastronomy sector. Croatia in a Box delivers high-quality Croatian products in the product line of gift / souvenir packaging and in the future through a chain of “pop-up” stores. The project includes the creation of verbal and visual communication, visual identity and the design of the packaging systems / packaging line of gift boxes for various combinations of product packages. Communication is primarily oriented to tourists with more purchasing power, who travel through Croatia for business or pleasure, looking for a souvenir / gift representing Croatia in a different and fresh way. On the other hand there are Croatian citizens who look for an interesting, valuable and a representative present.”
November 11, 2015 | 0 Comments
Designed by ButterlyCannon | Country: United Kingdom
“To kick off the 2015 holiday season, Chandon gave ButterflyCannon the opportunity to give their Blanc de Noirs sparkling wine a fresh, festive and shareable new look, that was perfect for parties, gatherings or even nights in with ‘besties.’
The bottle is wrapped in a shrink sleeve showcasing a series of playfully festive messages in the same contemporary tone of voice as Chandon’s female millennial consumers. Wrapping seamlessly round the bottle and designed to invite and maximise the opportunities for sharing on social media platforms, these messages reflect the fun, spontaneous spirit of the brand and its 2015 festive communication platform, #BestieWishes.”