Lovely Package

Curating the very best packaging design


October 8, 2015 | 0 Comments


Designed by Jaclyn Lee | Country: United States

“Aimed at providing an over-the-top unboxing experience, our newly designed gift box, reflects the fun, exciting experience of receiving a surprise at your doorstep, while also showcasing the gorgeous, artisanal products we curate into our gift boxes.

Each Sesame gift set includes a kraft gift box designed with playful messaging and bold patterns, an enjoyment guide featuring vibrant imagery and details about each gift set item, luxurious vellum concealing the items, and a personalized message card slipped into a sleeve. A vibrant, Sesame blue, wrap-around sticker seals the gift set and adds a pop of color to the outer gift box. While the gift box acts as a neutral backdrop, which allows the gift items to take center stage, it is a stunning addition to the unboxing and gift set experience.”


Jays Distillery

October 8, 2015 | 0 Comments


Designed by Christopher Aigar | Country: United Kingdom

“The Jays Distillery situated in the quaint county of Suffolk specialise in spirits created using the best in locally sourced ingredients. The distillery works out of a historic town house which at its original erection was called the ‘The Jays’ due to the pure amount of Jay birds surrounding the hamlet it was situated in, this directly influenced the graphics using the Jay bird as a visual device throughout the packaging.”


Bisto Collector’s Edition

October 7, 2015 | 0 Comments


Designed by Robot Food | Country: United Kingdom

“Bisto is the Nation’s Favourite gravy and one of the most recognisable brands on shelf and as such, deserved a fitting tribute for this year’s annual collector’s edition tin. To help celebrate the Bisto brand and put a contemporary spin on a retro offering, Robot Food were called in to put their creative heads together and deliver something with huge standout.

With the aim to launch in time for the upcoming winter season, Robot Food were responsible for the proposition and design of the Limited Edition Bisto gravy tin exclusive to Tesco stores nationwide. By taking cues from Bisto of old and mixing them up with contemporary touches; the new collector’s edition tin is an apt homage to the proud heritage of the Bisto brand. A luxurious gold finish and subtle pack embossings help bring the tin into the 21st century, whilst the bulk of the design remains very much vintage. The Bisto children and old school messaging make a welcome return and when surrounded by intricate flourishes and subtle details, give the pack a stylish, retro that remains very current. A Limited Edition tin worthy of the title, fit to display in the kitchen and use again and again.”


Regal Rogue

October 7, 2015 | 0 Comments


Designed by Squad Ink | Country: Australia

“Regal Rogue is leading the vermouth renaissance by uniquely marrying a daring selection of native Australian aromatics with Hunter Valley wines.

Squad Ink has been proudly shaping the Regal Rogue brand since it’s debut in 2011. Four years on and this Australian disruptor is moving into a new and exciting era with the release of the family of Rogues: Lively White, Wild Rosé, Bold Red and Daring Dry.

The Regal Rogue brand has received an amazing response, rejuvenating a dusty alcohol category with a fresh and innovative approach. From the beautifully detailed label to the cleverly crafted launch material, the brand takes shape around a charismatic knight and his devoted owl companion. Achieving the right balance between the old and the new was paramount. The etched illustrative style allowed us to develop the traditional cues and build a credible brand aesthetic, where the bold use of colour and copy allowed us to unleash the youthful spirit of this Australian disruptor.

Squad Ink have created a new and exciting story with a classic tone to introduce an adventurous product to the Australian and international markets.”


B&F Papers

October 6, 2015 | 0 Comments


Designed by Supply & Think Packaging | Country: New Zealand

“Working with Supply, specialist New Zealand paper merchant B&F Papers recently decided to release a carefully considered packaging stock collection. Given that the packaging sector has some large suppliers already established, they realised they had to create a promotional piece that was unique; a crafted design item that appealed to both designers and printers alike.

Supply collaborated with cardboard engineer Think Packaging to develop a packaging piece that embraces the enjoyment and discovery of opening a well crafted form of packaging. The recipient is encouraged to explore the piece; turn it over their hands; be surprised by opening the packaging in a number of ways and enjoy the different contrasts found in the combined stocks, varnishes, foils, untreated stocks, unexpected folds, playful colour and typography.”


JAQK Blue Edition Playing Cards

October 6, 2015 | 2 Comments


Designed by Hatch | Country: United States | Buy it: theory11

“A deck that is as beautiful as it is functional, JAQK Cellars Playing Cards are a true work of art. The cobalt blue design features ultra-thin borders, with a flawless feel and durable finish.

With striking metallic blue and silver foil, this new edition is our best yet. We’ve improved our print production and embossing process, and the results speak for themselves: more detailed embossing and crisp design.

Every aspect of this deck has remarkable attention to detail. Even the court cards are designed from scratch, with regal, elegant, intricate illustration.”


The Aperitivo House

September 29, 2015 | 0 Comments


Designed by GINGIN | Country: Argentina

“The Aperitivo House is a blog done by Mag & Martin, an Argentinian couple of photographers who love drinking, eating and photography and decided to combine these passions by sharing pictures of the drinks they make at home. Then, they decided to make a small batch of homemade bitters to share with their friends. GINGIN designed the labels, using botanical illustrations, a signature to give the product the “guarantee” to be homemade and a crafted product and the use of only one color to differentiate each flavor.”


RM Rum

September 28, 2015 | 0 Comments


Designed by Alexey Malina Studio | Country: Russia

“RM is a unique author’s rum created by Roman Milostivy. RM is a blend of several rums of the Carribean which undergoes it’s final aging in the North of Italy in three diffrent casks: acacia, Swiss oak, and, finally, cherry. The unusual cask strength of 56,8% is achieved by presence of an overproof rum. The rum has a long pleasant aftertaste and its aromas are revealed gradually due to the use of multiple casks and high strength.

In the packaging design we tried to reflect the author’s approach and unusual strength of rum. For this purpose we used a symbol of a bomb in the title which also helped us to reflect the name of the drink, and placed a dictionary article with author’s definition of rum. Each bottle is limited edition and signed by the author.”


Lost Republic Bourbon

September 28, 2015 | 0 Comments


Designed by Auston Design | Country: United States

“Sonoma County’s Dry Creek Distilling Co. presented Auston Design Group with the challenge of creating the brand image and package design for their new bourbon brand, Lost Republic. The only direction given was their desire for branding that represented a monumental three week span in California history; the California Republic.

Also known as the Lost Republic, due to its short existence of only a few weeks during the summer of 1846. American insurgents declared their independence from Mexican rule by hoisting the new California Republic flag over the town of Sonoma. After 26 days the U.S. government had taken control of California.”


Jack Daniel’s Single Barrel Whiskey

September 25, 2015 | 1 Comment


Designed by Studio MPLS | Country: United States

“Studio MPLS was commissioned by Jack Daniel’s to strategically redesign their premium “Single Barrel” product line. The goal of the assignment was to more effectively communicate the handcrafted, meticulous process behind their Single Barrel whiskies and to create a design system that anticipates and allows for future product innovations from America’s oldest registered distillery.

The entire packaging experience was modernized through thoughtful typography and iconography, innovative materiality and production techniques, and a balanced reintroduction of historical design elements.

Once the final brand and packaging elements were completed, the new design system was implemented to a variety of Single Barrel product extensions including gift and shipper boxes, limited-edition and seasonal varieties, on-site distillery merchandise, and more.”


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Lovely Package

Curating the very best packaging design