Lovely Package

Curating the very best packaging design

The Divining Rod

June 11, 2012 | 0 Comments

Designed by Chanda Williams | Country: United States

“Brand  and Package Design for “The Divinging Rod”. The first new brand for Charles Krug/C. Mondavi & Family Wines in over 50 years.

The winemaker and family member Marc Mondavi is a skilled “water witch/dowser” (the ability to locate water far beneath the ground using divining rods) and has aided in vineyard development for the company. Divining is first recorded in history around the 15th century — thus the imagery I developed for the brand.”

Solcare

June 11, 2012 | 2 Comments

Designed by Lavernia & Cienfuegos | Country: Spain

“Packaging and graphic design of sun-care range, sold in Mercadona supermarkets. The project had a very demanding brief to optimize processes and costs, without sacrificing that the product communicates quality, is attractive and has a strong presence on the shelf. For the 36 references we designed two bottles. These two packs support different lids and different dosing mechanisms: pumps, sprays, disc-top… and also the design gives an effective response to the two objectives of the project: on one hand, solve problems of logistics and production; on the other, with only two packages, obtain a highly differentiated range of products, with its own personality. The colors of the containers provide the necessary differentiation between the sub-ranges of products: sunscreen, tanning, aftersun… The graphics serve as a rapid and clear identification of each one of them. This is achieved by the prominent and powerful presence of a numeral that indicates the protection factor, a key element in the purchase decision, and that at the same time strengthens the personality of the range.”

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Coors Banquet

June 10, 2012 | 0 Comments

Designed by Landor San Francisco | Country: United States

“Born in Golden, Colorado, Coors Banquet has stubbornly refused to compromise since 1873. The Banquet Beer continues to be brewed in the largest single-site brewery in the world using only 100% Rocky Mountain water.

The Coors Banquet brand is built upon the legends of its timeless western spirit, from miner banquets to it’s high quality ingredients. We celebrate the Banquet Beer’s rich heritage with the release of four commemorative can designs selected from the brewery archive. The cans represent the 1930s to 1980s, and are a testament that Coors Banquet is Golden Forever.”

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Cuberdons Léopold

June 10, 2012 | 3 Comments

Designed by Jérôme Stéfanski | Country: Belgium

“Cuberdons are traditional Belgian sweet born in the 19th century. Cuberdons Léopold is a yound and modern brand of cuberdons that wants to modernize the product but also keep the vintage image by using graphical elements such as purple stripes that remains the beach huts of the Belgian seaside. The drawing face is reproduction of the face of King Léopold 1st, first king of Belgium, who has marked the independance of the Kingdom of Belgium in 1831, a period when cuberdon has been invented. The box contains 21 cuberdons, a reference to 21st July (Belgian National Day).”

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Student Work – Mara Rodriguez

June 8, 2012 | 3 Comments

Designed by Mara Rodriguez | Country: Spain

“Deer You is a new honest brand based on an organic cultive that keep the natural properties of our fruit and save it from pollution and synthetic ingredients.

Deer You, a real and reliable fruit juice.

The brand as an stamp, tries to give quality to the product, but with a nowadays style, cause we don’t want it to be an old fashion juice. Also the mountains on the background gives to Deer You Organic Juice a different and atractive feeling. The bootle tries to represent a canteen bottle, which people used to carry to adventure trips, or to a cabin in the middle of nowhere, so it help us to transport our minds to a fresher air place.”

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HM Cyder & Prosecco

June 7, 2012 | 0 Comments

Designed by Benjamin Carr | Country: United Kingdom

“Part of a project to create a hamper set for vip parties themed on popular past times of Suffolk.

Whole Hamper kit to come soon!

The idea behind this pair was to create a universal label design, reminiscent of the engravings found on old British shotguns, and differentiate different drinks by the bottle and hang tag. Here are the first two examples.”

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Mediterra

June 7, 2012 | 3 Comments

Designed by Cipmann | Country: Croatia

“Cipmann was asked to create visual identity and packaging for the homemade honey and honey-based products that would emphasize their local origin and high quality. We came up with the brand name Mediterra (‘med’ is Croatian word for honey, and ‘terra’ is Latin for land, earth) and the identity that evokes natural balance and puts the bee in the primary focus.

The package design is inspired by traditional jars of homemade food which were extremely simple and had just a name sticker on them. The label on the jar is as simple as it can get. If we would to remove just one more element, it wouldn’t function any more. The color of the honey is actually the primary differentiator between the products, as it was in the old days. We think that the unobtrusive label lets the rich color of the honey speak for itself. And it speaks volumes.

The jar also contains a coaster doubling as a business card, situated under the jar’s ‘cap’ so the jar doesn’t stick to the surface.”

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Student Work – Lina Sponberg

June 6, 2012 | 5 Comments

Designed by Lina Sponberg | Country: Sweden

“The assignment was to create a fictive coffee brand of fine edition ground coffee.”

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Ursula

June 6, 2012 | 2 Comments

Designed by Eszter Laki | Country: Hungary

“Package design for a self-made bear’s garlic pesto.

We went to the hills to pick kilos of this delicious plant (also called ramsons or wild garlic) and couldn’t wait to make pesto of it. Grana padano, pine nuts, olive oil and spices made the pesto fresh and tasty. The name of the brand (Ursula) is based on the latin name of the plant (allium ursinum).”

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Student Work – Mara Rodríguez & Beatrice Menis

June 5, 2012 | 4 Comments

Designed by Mara Rodríguez & Beatrice Menis | Country: Spain

“The aim of this project was to design a packaging for take away. Nowadays there are infinite types of fast foods which offer take away, that’s why we chose to narrow it down to a special sector of the market. We chose to focus on lactose intolerance, offering take away dairy-free breakfasts! At Müd we offer cupcakes, donuts, cookies and loaf cakes which you can combine with coffee, tea or hot chocolate and everything is without lactose!Feel free to add any type of dairy-free milk that you want such as almond, rice, oat, etc.We offer two different packagings, one for the combination of coffee and cookie/loaf cake and a bigger one of coffee and muffin/donut.Everything comes with two different kind of stickers, both applied on the sides of the packagings, ones with what there’s inside of the packaging and the other ones with emotional sentences about your mood. Finally we wanted to create a brand specialized in dairy-free products but with a modern graphic style which could easily reach to a bigger target.”

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Lovely Package

Curating the very best packaging design


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