Lovely Package

Curating the very best packaging design

Student Work – Dan Hinde

May 16, 2012 | 7 Comments

Designed by Dan Hinde | Country: United Kingdom

“D&AD challenged students to create a new brand of Scotch whisky, this included naming the brand, an identity design, packaging and a container. My response is Flora & Fauna, a Superior Scotch inspired by the Miracle of Mother Nature.”

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Dark Matter

May 14, 2012 | 5 Comments

Designed by Astronaut Studio | Country: United States

“Sure you COULD Photoshop coffee grounds into Pegasus form. But wouldn’t you rather dump some grounds on the table and do it yourself? It took longer, yes, but pushing grounds on paper with an X-acto blade tends to be a much richer experience than pushing pixels with a cursor.

Dark Matter is a custom blend of small-batch roasted coffee with original package design developed as a 2011 holiday gift for Astronaut Studio’s clients, partners and vendors. The image of the Pegasus is actual coffee grounds hand-tooled into the form of a Pegasus. The concept and design is a deliberate play on the agency’s brand identity.”

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ByALEX A Range

May 14, 2012 | 1 Comment

Designed by Company | Country: United Kingdom

The A Range is a simple furniture based on two interlocking letter As shapes. The range includes a stool, side table, coat stand.

Made from accredited birch plywood and available in white and grey, the A Stool and A Table come in a simple box with a carry-away handle. This is the first flat-pack, carry away furniture sold at John Lewis stores.”

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Student Work – Samantha Szakolczay

May 13, 2012 | 2 Comments

Designed by Samantha Szakolczay | Country: United States

“For this conceptual project, students were to chose a pre-existing and well-known brand and develop a line of skin care products. The key factor in deciding upon a brand was that it was not currently affiliated with a skin care line of products. The challenge was then to maintain equity within the brand and translate that into skin care.

Altoids has always been a product meant for a mass audience of both men and women. As a largely popular breath mint in the United States, the mint product is slightly more expensive than the average breath mint price. In maintaining such characteristics, Curious is a skin care product that is clinically proven to cleanse and refresh the skin. The product is meant for both men and women and offers skin care products that clean, treat, and sooth the skin.”

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Gordy’s Pickle Jar

May 10, 2012 | 6 Comments

Designed by Common Complex | Country: United States

“Our intention was to create a design that celebrated the rebirth of an old craft.  We wanted a design that would feel right at home in a grandma’s kitchen—the kind of grandma that might show you her old biker tattoos while she readies the tea and Sunday paper. Time regained.

Gordy’s handcrafted pickles and preserves are a labor of love. Each thoughtfully designed recipe uses fresh, local produce & responsibly cultivated spices.”

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Kiyu Taro

May 9, 2012 | 2 Comments

Designed by Victor Branading Design Corp. | Country: Taiwan

“Kiyu Meteorological Station taro production from Jiaxian, Kaohsiung, is an unforgettable delicious snack in the Taiwanese memory. This packaging line boldly attempts to use the product itself different tastes, and does not make sense forming interesting combination with weather images. The changing weather referred to as touched the senses of taste, the spicy taste of mustard make us cry like a rain; spicy flavors makes you stamping like thundering; fragrant curry, such as the beautiful moonlit night, sweet caramel taste is charming sunny; taste mixed with different levels of integration, the taste buds also will comply with the incredible weather to start cross-sensory journey.”

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One Less Drop

May 8, 2012 | 9 Comments

Designed by Heckler Design | Country: United States

“The product’s mass and shine are its primary selling points. Wrapping it tightly in a clear box was the best way for people to appreciate those qualities.”

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Student Work – Katerina Teterkina

May 7, 2012 | 3 Comments

Designed by Katerina Teterkina | Country: Russia

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Sigtuna Easter

May 7, 2012 | 2 Comments

Designed by Morkman | Country: Sweden

“Sigtuna is a micro brewery in the city of Sigtuna, outside Stockholm. The brewery was founded in 2005 by a number of beer enthusiasts. The brewery has received nomerous awards for its beer and the success continues.

The new label design aims to highlight the premium image of the different beers. Today Sigtuna is sold both at the monopoly retailer ”Systembolaget” and the finest restaurants”

Tesco Fresh Fish

May 4, 2012 | 1 Comment

Designed by R Design | Country: United Kingdom

“R Design was approached by Tesco to redesign their entire range of standard and standard plus fresh fish that covered over 50 lines.

The idea was to emulate the buzz and atmosphere of a bustling fishmongers/fish market. The labels were designed to reflect the hand crafted feel of a chalkboard. All the typography was hand drawn and paired with illustrations that highlight the fish type. On the standard plus lines the illustrations change from the fish to that of the flavour or ingredient that comes with the product. e.g. King Prawns with Chilli & Coriander. 

Bright colours are used throughout both ranges to differentiate between the fish type and create hierarchy within the product titles and descriptions. The design was able to adapt across several pack formats achieving a consistent look across the range and strong stand out on shelf as well as engaging the consumer.”

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Lovely Package

Curating the very best packaging design


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