Lovely Package

Curating the very best packaging design

HM Cyder & Prosecco

June 7, 2012 | 0 Comments

Designed by Benjamin Carr | Country: United Kingdom

“Part of a project to create a hamper set for vip parties themed on popular past times of Suffolk.

Whole Hamper kit to come soon!

The idea behind this pair was to create a universal label design, reminiscent of the engravings found on old British shotguns, and differentiate different drinks by the bottle and hang tag. Here are the first two examples.”

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Mediterra

June 7, 2012 | 3 Comments

Designed by Cipmann | Country: Croatia

“Cipmann was asked to create visual identity and packaging for the homemade honey and honey-based products that would emphasize their local origin and high quality. We came up with the brand name Mediterra (‘med’ is Croatian word for honey, and ‘terra’ is Latin for land, earth) and the identity that evokes natural balance and puts the bee in the primary focus.

The package design is inspired by traditional jars of homemade food which were extremely simple and had just a name sticker on them. The label on the jar is as simple as it can get. If we would to remove just one more element, it wouldn’t function any more. The color of the honey is actually the primary differentiator between the products, as it was in the old days. We think that the unobtrusive label lets the rich color of the honey speak for itself. And it speaks volumes.

The jar also contains a coaster doubling as a business card, situated under the jar’s ‘cap’ so the jar doesn’t stick to the surface.”

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Student Work – Lina Sponberg

June 6, 2012 | 5 Comments

Designed by Lina Sponberg | Country: Sweden

“The assignment was to create a fictive coffee brand of fine edition ground coffee.”

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Ursula

June 6, 2012 | 2 Comments

Designed by Eszter Laki | Country: Hungary

“Package design for a self-made bear’s garlic pesto.

We went to the hills to pick kilos of this delicious plant (also called ramsons or wild garlic) and couldn’t wait to make pesto of it. Grana padano, pine nuts, olive oil and spices made the pesto fresh and tasty. The name of the brand (Ursula) is based on the latin name of the plant (allium ursinum).”

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Student Work – Mara Rodríguez & Beatrice Menis

June 5, 2012 | 4 Comments

Designed by Mara Rodríguez & Beatrice Menis | Country: Spain

“The aim of this project was to design a packaging for take away. Nowadays there are infinite types of fast foods which offer take away, that’s why we chose to narrow it down to a special sector of the market. We chose to focus on lactose intolerance, offering take away dairy-free breakfasts! At Müd we offer cupcakes, donuts, cookies and loaf cakes which you can combine with coffee, tea or hot chocolate and everything is without lactose!Feel free to add any type of dairy-free milk that you want such as almond, rice, oat, etc.We offer two different packagings, one for the combination of coffee and cookie/loaf cake and a bigger one of coffee and muffin/donut.Everything comes with two different kind of stickers, both applied on the sides of the packagings, ones with what there’s inside of the packaging and the other ones with emotional sentences about your mood. Finally we wanted to create a brand specialized in dairy-free products but with a modern graphic style which could easily reach to a bigger target.”

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Student Work – Heesang Lee

June 5, 2012 | 4 Comments

Designed by Heesang Lee | Country: United States

“I usually purchase 100 blades set for myself  because it is convenient as it lasts more than one year. Most people usually use #11 blade, but there are 14 more different type of blades and we need a different kind of blades in occasion. I found information on the package is hard to interpret because it is explained as a small diagram placing in the bottom. My focus on this new design is consumers can easily know what they need at a glance. Firstly I redesigned X-Acto logo. The ‘X’ is a stenciled letter that becomes a symbolic mark for X-Acto knife. Then I simplified information of the package, the numbers in the center are the blades number, and the back illustrations show the shape of blades.”

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Príncipe de Viana

May 28, 2012 | 1 Comment

Designed by (calcco) | Country: Spain

“The development of this design is based on a fundamental premise: differentiation. The goal was to design a label which stands out from the competitors. There are three elements which revolve around the design of this Limited Edition: an organic decoration which is repeated as a pattern, a central vintage banner and a monochromatic scheme.”

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Delhaize

May 24, 2012 | 13 Comments

Designed by Lavernia & Cienfuegos | Country: Spain

“This is a range of wines that Belgian supermarket chain Delhaize offers within its own brand “365”, which includes simple, everyday products at affordable prices. The cork is a sign of humility, an object of little value, often used as craft material, as a simple and easily manipulated element with which to play and create. The use of cork gives it the air of something simple, typical of an everyday product. The cap is the element that unifies and personalizes the whole range. The motif designed for each label refers to the country of origin.”

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Student Work – Thorbjørn Gudnason

May 24, 2012 | 6 Comments

Designed by Thorbjørn Gudnason | Country: Denmark

“Motozone is a fictitious company that is specializes in high-end auto parts. A company which strays away from discount products and appeals to serious car enthusiasts. The Motozone logo works a bit differently as the word after “Moto” changes depending on the product. Motopart – Is the private label of Motozone – a wide range of quality products, made to ensure the customers long lasting use. This showcased material is the wrench tool line, which changes size depending on the size of the wrench.”

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Student Work – Lorraine Nicoletta

May 23, 2012 | 4 Comments

Designed by Lorraine Nicoletta | Country: United States

“BBQ IT, stems from a desire to make cooking products appeal more to men.  BBQ IT marinade kit draws inspiration from rancher’s branding their cattle and working on their farms, to the drinking and grilling style of most men.  The set contains two sauces, a spice rub, and a set of coasters (with drinking and grilling connotations branded on), all housed in a custom built wooden box.”

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Lovely Package

Curating the very best packaging design


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