Lovely Package

Curating the very best packaging design

A24+ Silence Water

December 21, 2011 | 7 Comments

Designed by Chris Trivizas | Country: Greece

The inspiration for the A24+ Silence Water came from the common practice of interrupting. Often people interrupt one another, without letting whoever is speaking finish his sentence. The name ‘Silence Water’ is actually part of a Greek saying, originated in a myth. The question “did you drink the Silence Water?” is addressed nowadays to someone who is not responsive or very quiet or out of words.

In Α24+ we use this saying as a reminder that one should not be hasty in talking, but should rather “learn to listen first and then speak”.

The Α24+ was designed in a glass bottle, with a dispenser comprising of 4 doses of 0.125 L, each lasting 24’. The name Α24+ results from the combination of the letter A, which is the drop cap of the word ‘silent’ and 24, which indicates the duration of each dose’s effect.

The A24+ Silence Water is suitable for people with sensitivity to presentations, lectures and conferences. It soothes the desire to interrupt, enhances hearing, strengthens concentration and prolongs the period of unbroken attention.

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Reishunger

December 21, 2011 | 3 Comments

Designed by Funny Paper | Country: Germany

Reishunger is a small rice brand that is based in Germany and has focused on authentic and premium-quality rice from all over the world. The Reishunger Rice Jar accomodates 600g of rice. A scratch- and dishwasher-proof chart on the glass helps to measure the rice. The design is based on the Reishunger rice packaging.”

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Stranger & Stranger Christmas Spirit

December 20, 2011 | 5 Comments

Designed by Stranger & Stranger | Country: United Kingdom

For this year’s holiday bottle, and as a contrast to last year’s, Stranger & Stranger have gone lo-fi. Their writer had a load of fun with all the of copy throughout and also wrote all of the Christmas ads on the bag. We can’t wait to get our hands on the real thing.

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Sugar Daddy’s

December 20, 2011 | 4 Comments

Designed by Leo Burnett Dubai | Country: United Arab Emirates

Brief: Sugar Daddy’s bakery is famous for its unique cupcakes. Chefs are constantly inventing new recipes and adding it to the menu every month. The bakery wanted this uniqueness to reflect in their packaging too.

Idea: We quantified what the taste buds of our customers experienced. So for example if a cake that offered a surprise in every bite weighed 1200 grams, the packaging would read, ‘1200 grams of surprise’. We created 11 different packaging designs that were fresh, engaging and playful by using interesting typography and illustration.

Results: Customers always had a sweet smile when they saw the one-word description illustrated on the packaging. They even started collecting these cake boxes and were constantly on the lookout for new cake box designs.

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Dr van der Hoog

December 19, 2011 | 2 Comments

Designed by nu:amsterdam | Country: The Netherlands

“Dr van der Hoog is a Dutch Cosmetics brand with a 75 year heritage. They decided to radically reposition their brand to a stylish statement of natural beauty. The Creative network nu:amsterdam created the new identity for the 60+ products assortment.

The designers chose an iconic centered layout, applied to simple white packaging for the moisturizers category. Colour accents in the product descriptors help consumers navigate the 6 ranges assortment. Heavy materials, refined silver lines and the logo embossing confirm the quality and authority of the brand.

In the product presentation kit the contrast of the unfinished birch wood against the shiny packs makes a great impact, communicating natural beauty in a simple way.

The younger face masks category requires more dynamism and power, which is what explains the abundant use of natural ingredient photographs on the packs.

The humorous product descriptors add youth and fun to the packs, that are still part of the brand identity.”

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Nike MLB All-Star Invitation Suite 2011

December 19, 2011 | 1 Comment

Designed by HUB | Country: United States

“HUB is pleased to share the 2011 Major League Baseball All Star Retailer invitation suite we designed and produced for Nike. This year’s MLB invitations featured the same Southern Spanish flare as the retreat’s location: the luxurious Montelucia resort and spa in Scottsdale, AZ. HUB teased Nike’s top baseball retailers with a series of captivating invitations, each revealing more and more information about this year’s retreat. First, recipients received a custom, hot stamped wood box containing a hardbound book. Then, we sent out a muslin bag containing a notebook with custom leather embossed cover. And, finally, we sent out an embroidered robe along with the official invitation sealed with a custom wax seal.”

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Device Printshop

December 18, 2011 | 0 Comments

Designed by Shane Cranford | Country: United States

“Device Printshop is a public access letterpress and screen printing studio located in The Wherehouse, home of Krankies Coffee in Winston-Salem, NC. This year as a holiday gift coffee liqueur was handmade using local coffee and moonshine from our friends at Krankies Roasters and Piedmont Distillers. The packaging for the concept was inspired by the burlap bags used for shipping unroasted beans. The bags were screen printed using a unique blend of thickened coffee and dye. Hang tags were letterpress printed and stamped.”

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Denada

December 18, 2011 | 6 Comments

Designed by Andreas Krapf | Country: Germany

“The goal was to create a unique and fun packaging for the Denada T-shirt. The tin package can be used as a storage container after unpacking the order.

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Garlic Jim’s

December 17, 2011 | 0 Comments

Designed by Hornall Anderson | Country: United States

“How does a brand shift preconceived consumer expectations, especially when it’s a gluten-free product typically considered lacking in taste? This was the challenge pizza franchise, Garlic Jim’s faced when launching their gluten-free pizza offering to a broader, in-store retail audience.

With an estimated 18 million people in the United States sensitive or allergic to gluten to some degree, Garlic Jim’s approached Seattle-based brand design firm Hornall Anderson to help them expand their already successful in franchise gluten-free pizza to frozen opportunities by venturing into grocery stores. With this new endeavor, they looked to Hornall Anderson to help them better communicate their point of difference with consumers and retailers alike.

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Brio & Vardo

December 16, 2011 | 2 Comments

Designed by Studio h | Country: United Kingdom

“Branding and packaging design by Studio h for Brio and Vardo, two new brands for the first detergent products to be manufactured in Georgia. Aimed initially at the Georgian market and their neighbouring countries, it was important that Brio and Vardo appealed as local brands reflecting their Georgian provenance and at the same time competed on shelf with the large global competitors. Standing aside from the industry norms Studio h concentrated on using symbolic imagery to create an emotional link to the culture. The branding for Vardo uses a rose, Georgia’s national flower. Brio’s circular illustration reflects the mountains and trees of Georgia’s landscape and the colour palette references the natural hues of the Southern Black Sea region.”

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