September 16, 2011 | 1 Comment
Designed by Stocks Taylor Benson | Country: United Kingdom
“Design agency Stocks Taylor Benson has created the name, identity and packaging for ‘A little bird told me…’, Pets at Home’s latest standalone premium own brand range of natural wild bird food.
Pets at Home, which offers great products, tips and advice to keep your pet happy and healthy is currently trading with a huge range of branded and own label products in over 290 stores across the UK. The launch of ‘A little bird told me…’ follows on from the success of Pets at Home’s premium natural standalone brands in other categories including Wainwright’s (for dogs), Purely (for cats) and Woodlands (for small pets).
This brand range is premium in terms of a thoroughly researched mix formulation, whilst offering customers value for money through a lower price point than similar branded goods. The new brand will initially launch with a range of wild bird foods, but the design solution is versatile enough to work across future extensions such as wild bird treats and accessories.
Stocks Taylor Benson’s challenge was to create a standalone brand name, identity and packaging solution, independent of Pets at Home, that oozes premium natural cues and has a striking on-shelf presence. The name ‘A little bird told me…’ suggests this is a well-kept secret to which the customer is now privy. The birds do the talking, conveying that this is what the birds would choose themselves if left to their own devices. Quirky phrases and descriptions explain the differences between the foods. Natural textures and earthy colours enhance the harmony of birds and nature. Plus windows allow consumers to see the actual product.
The new wild bird food range will be stocked exclusively in more than 290 Pets at Home stores from this week. It is available in 1kg packs and includes: Ravishing Robin Food, Fantastic Finch Food, Scrumptious Crumble Food and Super Crunchy Suet Food.”
September 15, 2011 | 15 Comments
Designed by Brandon Sim | Country: Singpore
“As a part of my packaging class at Nanyang Polytechnic School of Design in Singapore we were asked to create a new cafe brand/identity and to design the packaging. The design was inspired by victorian patterns and laser cutting was used in making the coaster and the P.O.P. box.
September 15, 2011 | 1 Comment
Designed by Rethink | Country: Canada
“This interactive CD package was designed for Jive Talk’s latest album ’123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes.
Fold the CD case to form the stage and scan the AR code to start the band’s “live” animated performance. Watch the animated Jive Talk members perform their title track, “123 Jump!”.
The inner booklet shows each of the four band members. Scan the QR markers, place your Smart Phone over the band members’ mouths and watch the guys sing their music! Try experimenting with the music by scanning the band members at different times to remix the song, or break the song down and listen to each member individually.”
September 15, 2011 | 9 Comments
Designed by Funnel | Country: United States
“Briaura Artisan Foods is a new, all-natural, non-genetically modified artisan food brand developed by Brian and Laura Medlin. “our initial products are premium artisan bakery mixes using homemade recipes that are all about the best ingredients, unique tastes and simple goodness – created as personal treats for special friends and family they will interest anyone who cares about what’s in their food, what’s happening in food culture and what tastes amazing!” The brand and package design has a simple sophistication with a warm, rural modern nostalgia.”
September 15, 2011 | 9 Comments
Designed by Designers United | Country: Greece
New packaging design for G. Papazoglou & Co. company, a supplier of ceramic tiles and kitchen & bathroom fixtures. These two new products are industrial acrylic adhesive mortars, ideal for the facing of vertical surfaces and flooring, with any type and size of ceramic and granite tiles.”
September 14, 2011 | 0 Comments
Designed by Corey Miller | Country: United States
“TUACA’s Perfect Chill label features custom artwork by world famous tattoo artist Corey Miller whose signature also adorns the bottle.
The tattoo is printed with thermochromatic ink, a special dye that changes color when temperatures increase or decrease. When the TUACA bottle reaches the perfect temperature, the color activates to blue, but as the bottle resumes to room temperature, the original light silver color returns.
The overall bottle design represents the rich history of TUACA. The two lions Miller designed in the form of a tattoo reference the historic guardians of architecture seen throughout Florence, Italy. Many believe they symbolize the two brothers-in-law, modern day guardians of the adventurous ideals that inspired the brand.
The handwritten script of Tuoni & Canepa at the top of the vertical, front-facing label has decorated the TUACA bottle for generations. It’s the mark of uncompromising quality, bold innovation and exceptional taste. The TUACA crest at the bottom of the vertical, front-facing label pays homage to the crest of the House of Medici. The Medici six-ball shield can be found throughout Italy as a sign of prosperity and influence.”
September 14, 2011 | 8 Comments
Designed by D. Studio | Country: United Kingdom
“Burnt Sugar is a boutique brand of fudge with humble beginnings. Started by Justine Cather, who nabbed her mum’s recipe and took it to market (London’s famous Borough Market to be precise), word soon got out about the delicious lumpy, bumpy pieces of sweetness and its popularity soared.
Having worked with Justine on her gift ranges, she asked us to create a new direction for the brand and redesign the packaging for the core range. Working closely with Justine, we developed the ‘every one is different’ concept, which not only celebrates the perfectly irregular pieces of taste bud-tingling randomness but also all the wonderful variety of foodie folk who like to indulge in her fudge.
September 14, 2011 | 4 Comments
Designed by Toast Design | Country: Australia
Family owned & operated Olivanica have been producing small runs of exceptionally fine quality olive oil for a few years with great success. In late 2010, we were approached to create an identity and packaging design to reflect the outstanding quality and purity of the oil.
September 13, 2011 | 0 Comments
Designed by BVD | Country: Sweden
“Challenge: The Swedish pharmacy market was privatized in November 2009. In February 2010 Apotek Hjärtat opened, as the largest independent player on the deregulated pharmacy market with 207 pharmacies. Apotek Hjärtat wanted their new graphic identity to communicate credibility, knowledge and health in a modern and inspiring manner as well as signifying a pharmacy in a clear but subtle way. The logotype should be able to be applied to many different types of media profiles.
Solution: Our aim was to create a logo that could win the hearts of the Swedish people. The greatest challenge was to find a balance between knowledge and credibility on one hand, and cordiality and service on the other. The traffic-light green colour is an obvious signal that is easy to see and identify. The iconic heart symbol is unique because of its opening in the centre, which creates a feeling of openness and welcome.”
September 13, 2011 | 8 Comments
Designed by Kyle Hebert | Country: United States
“Cheese! This conceptual project draws inspiration from a mouse’s favorite food to package itself in a unique and creative way. Giving the Victor brand a new and fresh look, the Victor Cheese Wedge would put a smile on the customers face at a time when it is most needed. Each package contains two wedge shaped mouse traps that can been seen through its swiss cheese inspired holes.”