Lovely Package

Curating the very best packaging design

Nordstrom Hosiery

January 25, 2011 | 3 Comments

Designed by Turnstyle | Country: United States

“Nordstrom asked us to help them redesign the packaging for their signature line of hosiery. We developed a new look that combines a sense of fashion, attitude and sass through playful photography and interpretive typography.”


Student Work – Kristin Agnarsdóttir

January 21, 2011 | 5 Comments

Designed by Kristin Agnarsdóttir | Country: United States

Kristin recently graduated with an M.F.A. in Graphic Design from the Academy of Art University in San Francisco, California. The program emphasized conceptual and critical thinking alongside typographic excellence, visual storytelling and solid craft skills.



January 18, 2011 | 4 Comments

Designed by Markus Diebel | Country: United States

Manymals is a collection of five necklaces that features wild animals which hang from the chain as they would naturally in their habitats. The packaging is made from 100% recycled paper pulp and features a factual story about the creature contained within.



January 12, 2011 | 10 Comments

Designed by Society27 | Country: Germany

“The idea behind Society27 is to create a global product based community, where every member can work and influence on the future products. Every item would be manufactured in only 27 pieces.

For Sneaker/Shoe Model No.1, our first product, we used high quality suede, leather lining and for the packaging we created a wooden box. The project has been in development for quite some time now and we believe it’s time to show it to the world.”


Women’secret Press Gifts

January 4, 2011 | No Comments

Designed by Base | Country: Spain

“Every season Women’secret sends out press gifts. Creative pieces which contain the seasons key garments which continue to surprise the press season after season.”

Lega-Lega Xmas Box

December 23, 2010 | 1 Comment

Designed by MIT | Country: Croatia

Seasonal T-shirt packaging from MIT for Lega-Lega.


Les Indiennes Textyles

December 21, 2010 | 1 Comment

Designed by H-57 Creation Station | Country: Italy

“Les Indiennes TexStyles is a textile company which deals with home and garment collections made out of hand block printed cottons, silks and organic cottons.

The main concern was to keep tradition alive with a modern touch, re-elaborating old craft secrets from various parts of the world to create unique pieces.”


Herokid™ Magic Box

December 20, 2010 | 1 Comment

Designed by Andreu Zaragoza | Country: Spain

“Herokid™ is a clothing brand created by Robert Roman (Registred Kid). The main reference for this brand and the people who compose it, is the culture of skateboarding and street art from the streets of Barcelona.

The concept for this package was to create a box that can be a T-shirt package and also a decorative and promotional element. The Herokid logo served as inspiration to design a package in corrugated carton that needs no adhesive for assembling.

There’s also a small version which you can download and make yourself.”


Student Work – Krisna MacDonald

December 15, 2010 | 6 Comments

Designed by Krisna MacDonald | Country: United States

“Humphrey Bow Ties was a project for my production class where we had to package an everyday item (I created the brand myself). The box is constructed out of chipboard with gold paper on the outside and velour paper on the interior to mimic velvet. There are four different styles of bow ties and endless amounts of pattern options. Each bow tie also comes with a tag which describes what you can wear with each style of bow tie (for the bow tie newbies).”


Student Work – Ashley Gaffney

December 14, 2010 | 3 Comments

Designed by Ashley Gaffney | Country: United States

“I created a non-existing brand of women’s underwear that could be adopted as an in-house brand for Target. Hypothetically, this Target brand, ‘Undez’ would collaborate with AIGA to promote female designers in the industry and inform consumers of their impact on society through the design field. Each designer was matched to a personality, which also spoke to the style of the packaging. Conceptually, this simple store brand embodies a woman’s “underwear buying experience,” while pinpointing the main attractions of it from both a high and low end purchasing level.”

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Lovely Package

Curating the very best packaging design