Health & Beauty | Lovely Package

Aroma

June 5, 2014 | 1 Comment

“We created the AROMA brand for an extensive range of Greek personal care products available in supermarkets. The range takes its name from the natural scented essential oils and other select organic ingredients contained in the products. (‘aroma’ in Greek being the word for perfume, scent or fragrance).

Our main concern was to differentiate the range from the competition on long shelves displaying this class of product in supermarkets. This is the reason why we avoided realist illustrations of fruits or water splashes.

For each of the three AROMA lines, we chose stylized, abstract depictions of the two main ingredients: olive leaves dancing with balsam flowers, bay leaves and golden sesame oil, and milk and honey. The typography is sharp and black, an interesting counterpoint to the bright colour palette of the graphic design.”

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The Basics

June 1, 2014 | 1 Comment

“The Briefing (in brief): “We believe that the existence of extremely specialized products within the cosmetics industry is an exercise on consumerism. We produce 4 types of products which can cover all skin care needs. We named the line “the basics”, and we want a packaging to communicate this.”

The target consumer: All ages. Consumers who prefer a modest and practical shopping approach.

The design: The idea of “the essential” behind the birth of this line is quite simple and comes from a pharmacist with a relevant experience. We used the same straightforward approach for the packaging: white bottles and a design referencing the essential. Our inspiration was the design structure and related function of the highly popular video arcade game, “Space Invaders” (released in 1978). Each of the 4 different bottles in our packaging carries a quasi recognizable shape modeled after an animal or other natural form. The elements forming each shape are the same, the basics, so to speak, but their different configuration creates a series of possibilities.”

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Salmon Oil

May 26, 2014 | No Comments

“The Briefing (in brief): “This is a valuable nutrition additive. We like a packaging which will make it distinguishable in a pharmacy environment.”

The target consumer: The product is dispensed by prescription and addresses people in need of vitamin based nutrition additives

The design: We opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish. We chose the iconographical approach of a fish encyclopedia of the 18th or 19th c., simple, clear typography and the devise of the orange diagonal line to connect the packages when displayed.”

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Nano Labs

March 10, 2014 | No Comments

“The Building Blocks line by Nano Labs was created with a clear value proposition: to deliver a cost effective line of essential nutritional supplements that can be taken daily by the everyone. The design team focused on enhancing positivity, transparency, honesty, and forward thinking attitude – which are core brand attributes of Nano Labs.”

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Büro

March 3, 2014 | No Comments

“Büro is a men’s cosmetics range made from natural, sustainable ingredients. Designed to be used on a daily basis and tailored to the individual needs of the consumer.

We created a new brand name, identity and packaging system that focused on the utility of Büro, removing the prettification and emotion that is more typically found in the branding of cosmetic and fragrance products. The use of unprocessed materials in the packaging helped to communicate the purity of the ingredients, thereby embodying its essence in our brand concept. Project is currently a prototype.”

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Under Your Skin

February 18, 2014 | 2 Comments

“It’s cool to get a tattoo and now it might be just as cool to take care of them, thanks to specialist brand innovation agency, Robot Food. Under Your Skin is a new brand for the tattooing world. Its specialist care range supports the growing popularity of tattooing as it extends from sub-culture into the mainstream, both as a means of personal expression and a lifestyle choice.

Created and designed by Robot Food, the brand gives tattoo lovers a product range to, ‘Recover’, ‘Protect’ and ‘Enhance’ their skin-designs, that also stays true to the culture and heritage of tattooing. The brand’s striking illustrations, hipster-style typography and memorable name are all balanced with clean, cosmetic credibility and designed to attract everyone from the newly marked to even the most hardcore tattoo lover.”

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Brooklyn Grooming

February 9, 2014 | 7 Comments

“When I created the Brooklyn Grooming identity I got my inspiration from Victorian barber shops and nautical antiques. I wanted to reflect the “apothecary aesthetic” that recalls classic and timeless elegance that suggests a simpler time when grooming was paramount in our society to all men.”

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Beatific

December 29, 2013 | 3 Comments

“Τhe briefing (in brief): We are one of the biggest players in the field of medical care. We have a thoroughly developed Cosmetic Dermatology Department in one of our clinics and high expertise in cosmetic treatment with medical precision and exclusive care. We want to launch a new skincare line. We need a name, a logotype, packaging and the visual identity, which will reflect our special positioning and high standards”.

Τhe target consumer: Women who are aware of the benefits of cosmeceuticals and can appreciate the results of thorough clinical research and high end care. Products address middle to upper class consumers in both, the Greek and foreign markets.”

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Schaf Skin Care

December 6, 2013 | 2 Comments

“A minimalist approach to a newly launched organic skin care line for men.

Inspired by the natural ingredients, TAXI designed the logo and packaging with the idea of “less is more” at the forefront of their mind.”

Cheeky

November 25, 2013 | No Comments

“As part of a long-term relationship with Soho House Group and Cowshed, Pearlfisher has created Cheeky – a new total beauty brand that brings products and experiences together to complement the lifestyle of young, urban social butterflies. The work spans brand strategy, tone of voice, identity and packaging design.

Pearlfisher Senior Strategist, Jenny Dean, commented, “The key to this project was understanding how the Cowshed brand, which is revered around the world for offering luxurious, relaxing and naturally indulgent spa experiences, could go from spa to salon and speak to a new generation of fun-loving young women. The opportunity for Cheeky was to create a world of playful indulgence that projects attitude and spark, and helps women to create their own unique, captivating beauty.”

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