Fieldʼs Sweet Spot

Fieldʼs Sweet Spot

sweetspot1

Designed by Wink | Country: United States | Fonts used: Futura, perhaps hand lettering (see MVB Grenadine).

“Field’s Sweet Spot is a nostalgic candy destination of the Midwest department store Marshall Field’s. The vernacular (a nod to the mod ’60s) is equal parts fashion and fantasy, a concoction that combines both the department’s retro-candy product selection and fashion driven branding efforts of Marshall Field’s itself. The identity creates a playful aesthetic that appeals to both children and Marshall Field’s female core guest alike.”

Read more

Nestlé Black Magic

Nestlé Black Magic

blackmagic1

Designed by Elmwood | Country: United Kingdom

“Nestlé was keen to bring dark chocolate into the mainstream using it’s much-loved Black Magic brand. It required a repositioning of the category as well as the brand and great packaging to communicate it.”

Read more

Recession Bites

Recession Bites

recession2

Designed by FRESHTHRILLS | Country: United States

“It’s an annual tradition, which began long, long ago: The spread of holiday cheer to everyone you know. A celebration, if you will, of a good year that’s past and the hopes for an even better one to come. But this year we found ourselves wondering how we could spread holiday cheer during a time when cheer was in short supply. This was the year where it seemed like bad news was everywhere; Unemployment hit an almost all-time high, and morale, an all-time low. Advertising spending went down, unemployment benefits, up. We knew it was bad when even the president admitted that not only were we approaching a recession, but we were deep smack in the middle of one. ‘This bites!’ a voice yelled.

And from there…an idea was born.”

Read more

Sweet’s Gourmet Taffy

Sweet's Gourmet Taffy

sweets1

Designed by Struck | Country: United States | Fonts used: FF Golden Gate Gothic, Neutraface

“Sweet’s Candy needed a rejuvenation for their century-old product and a face lift for their decades-old packaging. Something to match the quality of the product and launch it into a category all its own, Gourmet Taffy. The solution came in the form of the Sweet’s custom Taffy Twist Box. This unique design leveraged the talents of a local manufacturer to get out-of-country prices at an in-state establishment. As a result, Sweet’s has now sold over 750,000 units and counting of Signature Series products based on design alone. Now that’s tasty.”

Read more

Project 7

Project 7

project7_1

Designed by 29 Agency | Country: United States

Project 7 was developed on a cold fall night 2 years ago when the thought of the 7 deadly sins came up.  I began to do some research on the history and origin and had a simple thought.  What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7?  What if the “glutton” in this example which I fall into regularly stopped focusing on myself and started focusing on helping those that were starving.  So take that concept and spread it over what we call the 7 most critical areas of need in the world, hence the name Project 7.  So then the vision started playing itself out and I needed something to help get this initiative out there.  So having a consumer goods background and a heart to see real change come about this company was created.  I believe like most of you, that if we spent more time helping others, we can in fact, “Change the Score.”

Read more

Chocolate Research Facility

Chocolate Research Facility

Chocolate Research Facility

Designed by Asylum | Country: Singapore | Fonts used: Rockwell, Vineta, Yearbook, Mexcellent

“Consider it a world’s first: Chocolate bars offered in 100 different flavours. If you are in search of the yummiest and widest range of chocolates, start at the Chocolate Research Facility. Conceptualized by a serious chocolate lover, this new brand and concept boutique-cum-cafe located at Millenia Walk, draws focus to chocolates – both in taste and packaging. We put on our creative hats and taste buds to the test in this year-long project.”

Read more

Darwin Press

Darwin Press

Designed by Purpose | Country: United Kingdom | Fonts used: Basic Commercial or Akzidenz Grotesk “Every Christmas, the Darwin Press send confectionery to clients and associates by way of a seasonal thank you. In 2007 they asked Purpose to find a more memorable and creative way of upholding the much appreciated tradition. A selection of … Read more

Santini for Selfridges

Santini for Selfridges

Designed by Purpose | Country: United Kingdom | Fonts used: Helvetica Inserat “Selfridges wanted a special chocolate, to coincide with National Chocolate Week 2008, and the fact that – due to world events – people are spoiling themselves with little ‘treat’ purchases. Purpose worked with restaurateur and Food Writer Laura Santini, and The Chocolate Society … Read more