The world is slowly moving towards adopting an organic lifestyle. From food to packaging: ‘sustainability’ has become the key mantra for brands and countries. Duru, an organic liquid soap brand, is among the latest to join the global sustainability efforts bandwagon.
Keyifli Fikirler created the packaging illustrations for the organic liquid soap with an innovative design language.
“As Keyifli Fikirler, we designed the New Organic Liquid Soap packaging designs for Duru , one of the industry’s leading brands that we added to our brand family this year. We have strengthened our transparent procedures, highlighting pure water content with our delightful illustrations. We said hi to the consumer with a cheerful and innovative design language.
At the end of the process, we modeled our packaging with a 3D rendering technique and obtained the most efficacious image of our actual product.”
Duru partnered with Keyifli Fikirler, an Istanbul-based packaging agency, to create label designs that would highlight the organic nature of the product. The agency designed different packaging illustrations for the ten variants of the product.
“We worked in the new industrial mold of the manufacturer, according to the sleeve printing technique. In our series consisting of 10 variants, each series was presented with its own visual illustration.
As an agency, we spent a period of 5 months for this study. At the end of the process, we designed a product that went on the shelves locally and globally with prints that made us very happy. To the Evyap Personal Hygiene marketing team, with whom we worked together during that cheerful process, with our best regards.”