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Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Not Your Usual Popcorn: A French Moonshine with Unique Packaging Design
Explore Popcorn, a unique corn-based French moonshine crafted in the southwest of France. Indulge in this backyard delight, a gourmet treat you can peck at leisure.
Robilant Unveils New US Advertising Campaign for Argentine Winery Catena
Milan-based creative branding firm, Robilant, collaborates with Argentina’s historic Catena winery to launch a visually compelling US ad campaign, celebrating 120 years of Malbec with rich storytelling and allegorical illustrations.
Creating Premium Packaging for Cecilia’s Farm Fruit Smoothie Bars and Boxes
Discover Cecilia’s Farm, a six-generation family business known for premium dried fruit products. This blog explores their innovative packaging concept for their Fruit Smoothie Bars, designed to combine elegance, boldness, and a modern aesthetic.
KookSoonDang’s REA 2013 BORN: A Blend of Tradition and Modernity in Soju Packaging Design
Explore the harmonious fusion of modern design and traditional Korean craftsmanship in KookSoonDang’s REA 2013 BORN premium distilled soju. The design carries a narrative and embodies Korean soju heritage.