Lovely Package

Curating the very best packaging design

Juan Montaña

November 26, 2015 | No Comments


Designed by Sociedad Anónima | Country: Mexico

“Moonshine was the name given to illegally distilled whiskey during the US Prohibition, among this time, production was carried out at night, under the moon’s rays. Juan Montaña is a Mexican distilled liquor which represents the southern US., made out of natural products such as water, yeast, corn kernels and barley. Its branding, packaging and graphic language are inspired by the story of a typical old hermitliving in the southern US Mountains, represented with a vintage ilustration at the top of the label. We chose to merge a rustic style with spare printing techniques to create a fresh design, combined with old fashioned elements to reflect the natural essence of the product. The result is a label with a vintage and raw look that give it a handmade feel.”


Tanqueray No. TEN

November 26, 2015 | No Comments


Designed by ButterlyCannon | Country: United Kingdom

“Tanqueray No. TEN is a super-premium gin from Diageo Reserve’s luxury portfolio of World Class spirits. Using a unique combination of botanicals, Tanqueray No. TEN is an ideal choice for a number of serves, including the classic martini.  Its instantly recognisable bottle design celebrates the fresh whole citrus fruits that have always defined the spirit with ten elegant facets flowing down the green bottle, meeting at the base, taking the shape of a citrus squeezer and capturing the 1920s Art Deco period perfectly.

ButterflyCannon was asked to create a glamorous gift box that brought its dazzling 1920’s style to life for the festive season.”


“Tanqueray No. TEN’s unique bottle design forms the centrepiece of the pack’s design, with Art Deco inspired graphical elements from the brand’s design codes shaped into the bottle’s iconic form and then picked out in a brilliant green foil which evokes the beautiful coloured glass facets of the bottle – giving brilliant shelf stand-out. The rest of the pack is decorated with beautifully ornate citrus and martini inspired illustrations taken from the same brand codes, this time executed in a subtle silver on white metal finish with all over embossing; the overall effect of which is to create a visual feast of sparkling detail combined with a luxurious, tactile quality in the hand.”


“María Orta, European Brand Manager at Tanqueray No. TEN comments: “The brief for this festive gift pack was a difficult one – the packaging needed to be both an exquisite gift for consumers and have great shelf presence and stand-out on crowded shelves. ButterflyCannon has succeeded on both counts though, with a beautifully detailed pack, which makes Tanqueray No. TEN’s iconic Art Deco bottle the hero of the pack.”

Jon Davies, Creative Director of ButterflyCannon adds: “This is our first gift pack for Tanqueray No. TEN, so the pressure was on to deliver something really special. But by staying true to the brand’s core DNA and codes, the team was able to create an iconic piece of packaging that strikes the perfect balance between a contemporary design aesthetic and the 1920s glamour that is at the heart of the brand.”

Stumbro Starka

November 25, 2015 | No Comments


Designed by Studija CREATA | Country: Lithuania

“They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork’s delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son’s wedding day.

For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is – one that you should be proud of treating guests to or bringing as a gift.

By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.”


Melbourne Moonshine

November 24, 2015 | No Comments


Designed by Sense | Country: Australia

“Melbourne Moonshine is a brand new alcohol firm based out of South Melbourne. For its branding, packaging and website, we drew influences from the bootleg history of moonshine itself, as well as the shape of the celestial moon and the copper of the alembic stills used to create this unique liquor.

Melbourne Moonshine was also the opportunity for Sense to design our first spirit bottle, which made us proud as punch (Moonshine punch, of course).

The pillars of this fine drop’s brand identity include photography referencing film noir aesthetics and a tone of voice full of Appalachian jargon and down-home attitude and we can tell you, we had as much fun as a moonshiner sampling from the still working on this job.”


Oast House Bière de Noël

November 24, 2015 | No Comments


Designed by Insite Design | Country: Canada

“The Niagara Oast House Bière de Noël is a limited edition winter warmer and like their other Farm House Ales, it’s brewed and bottle conditioned in a traditional Belgian style.

Continuing on the series of seasonal Farm House Ale packages, we envisioned this jolly Ho Ho H’Oast calling Santa with a more robust and à la mode beard. A beard Noel one might say.”


Brother Duran

November 23, 2015 | No Comments


Designed by CF Napa Design | Country: United States

“The client came to CF Napa to design the custom bottle, identity and packaging for their new grape-based spirit, inspired by a brandy recipe developed by Father Narciso Duran (Brother Duran) while serving in the California missions during the early 1800’s. His brandy was described as “double distilled and twice as strong as the good brother’s faith.” Taking our lead from the time period, we designed a custom bottle that pulled cues from historic brandy bottles and a label that imbues a texture of rich gold filigree to complete the opulent embodiment of this luxury spirit.”


Pig on Fire

November 19, 2015 | No Comments


Designed by John Larigakis & Jon Mandell | Country: Canada

“Pig On Fire is a small batch hand crafted bourbon infused with applewood smoked bacon.”


Super Jay

November 18, 2015 | No Comments


Designed by PWW | Country: United States

“Combining a warming back-story, an illustrative packaging style, and organic American Pale Ale – Super Jay is born!

PWW is a strategic design firm based in London and Seattle, and Super Jay is our very own craft beer made from the bottom up. During beer production, the flavour comes first and the brand identity second, and this is what differentiates Super Jay from other craft beers. Super Jay’s brand identity firstly combines character and individuality, with the beer itself following on to match.

The creation of Super Jay is the result of two back-stories merged together. Beginning with the ‘Jay’ part came from PWW’s Graphic Designer Mark Johnson, growing up near Lake District and surrounded by Jaybirds, this became his focal drawing point and inspiration for Super Jay’s graphic design. 

Directly linking to the history of beer, Jaybirds colonised Asia, Europe and Africa, to then eventually migrate to North America, which is close to PWW with our second studio based in Seattle. Consequently, beer made the same transition between multiple continents, growing in Europe, to then eventually end up in North America within the leading craft beer movement.  

The ‘Super’ part comes from PWW’s final beer in the craft series, which will be marketed and available to buy. The recipe will be for a strong shandy, with a memorable flavour.”



November 18, 2015 | 1 Comment


Designed by BULLET Inc. | Country: Japan

“This package is for Japanese Sake, which is called KOI. The KOI is a vividly patterned ornamental fish that represents Japan (KOI is also known as “Nishikigoi”)

KOI is ornamental carp that have beautiful colored markings on the spindle-shaped heroic body. They can be defined as inedible carp that have admirable figure, markings or colors. Also they are known as a “living jewel”. In 1918, first KOI was born in Niigata Japan where the Imayotsukasa Sake Brewery has their brewery.

Likening the white porcelain bottle to the shape of a KOI, we graphically applied a KOI pattern to the surface of the bottle. The package is complete with an outer box, which has a KOI-shaped window to make the display even more appealing. The target will be the people who don’t drink sake daily. Because KOI has unique bottle appearance it is able to appeal to the people who don’t drink Sake much. Of course Sake lovers are also our main targets.”


Archie Rose Distilling Co. Tailored

November 17, 2015 | No Comments


Designed by Squad Ink | Country: Australia

“Squad Ink has created a world first where everyday spirit lovers have the ability to customise their own single bottle of vodka and gin or cask of whisky all from their phone. They even get their name on the bottle.

“We’d been working with Archie Rose Distilling Co. for almost 2 years leading up to it’s launch in Rosebery, Sydney, so we knew everything there was to know about their incredible operation. During a workshop we floated the idea, ‘What if you could customise your own spirit online?’ Will Edwards (Founder), pretty much said ‘Yep, we can make this happen’. We had been following the craft craze with Sydney-siders getting right behind hands on projects like, cheese making, producing their own honey and even beer. This was just the beginning but it was time to take it online and offer a unique consumer experience, available to anyone, anywhere, anytime.

The Tailored Spirits range is a truly bespoke, one of a kind offering, so Squad Ink created packaging worthy of the title. “We were given the green light to go all out, so we produced stunning foiled stamped labels, that feature your customised spirit specifications and even your name on the bottle. We found that people were dying to create spirits for friends so you can now add a lucky mate’s name to the bottle.”


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Lovely Package

Curating the very best packaging design