Lovely Package

Curating the very best packaging design

Big Belly Band

October 9, 2015 | No Comments


Designed by Daniele Simonelli | Country: Italy

“Inspired by a tour inside the Guinness Factory in Dublin, during the Autumn of 2011 I started to brew my own beer with some friends of mine. Even though we didn’t have any knowledge of the art of home-brewing, step by step we learned the craft and started to produce some pretty nice beer. Our intent has never been to create a commercial beer, but a homemade and handcrafted one. We wanted to have fun while brewing and to create a beer to share among our families and friends. Following this vision, I designed a brand identity which reflect the handmade nature of our beer: the BBB beer is totally handcrafted, from the brewing to the label.”


Jays Distillery

October 8, 2015 | No Comments


Designed by Christopher Aigar | Country: United Kingdom

“The Jays Distillery situated in the quaint county of Suffolk specialise in spirits created using the best in locally sourced ingredients. The distillery works out of a historic town house which at its original erection was called the ‘The Jays’ due to the pure amount of Jay birds surrounding the hamlet it was situated in, this directly influenced the graphics using the Jay bird as a visual device throughout the packaging.”


Regal Rogue

October 7, 2015 | No Comments


Designed by Squad Ink | Country: Australia

“Regal Rogue is leading the vermouth renaissance by uniquely marrying a daring selection of native Australian aromatics with Hunter Valley wines.

Squad Ink has been proudly shaping the Regal Rogue brand since it’s debut in 2011. Four years on and this Australian disruptor is moving into a new and exciting era with the release of the family of Rogues: Lively White, Wild Rosé, Bold Red and Daring Dry.

The Regal Rogue brand has received an amazing response, rejuvenating a dusty alcohol category with a fresh and innovative approach. From the beautifully detailed label to the cleverly crafted launch material, the brand takes shape around a charismatic knight and his devoted owl companion. Achieving the right balance between the old and the new was paramount. The etched illustrative style allowed us to develop the traditional cues and build a credible brand aesthetic, where the bold use of colour and copy allowed us to unleash the youthful spirit of this Australian disruptor.

Squad Ink have created a new and exciting story with a classic tone to introduce an adventurous product to the Australian and international markets.”


The Aperitivo House

September 29, 2015 | No Comments


Designed by GINGIN | Country: Argentina

“The Aperitivo House is a blog done by Mag & Martin, an Argentinian couple of photographers who love drinking, eating and photography and decided to combine these passions by sharing pictures of the drinks they make at home. Then, they decided to make a small batch of homemade bitters to share with their friends. GINGIN designed the labels, using botanical illustrations, a signature to give the product the “guarantee” to be homemade and a crafted product and the use of only one color to differentiate each flavor.”


RM Rum

September 28, 2015 | No Comments


Designed by Alexey Malina Studio | Country: Russia

“RM is a unique author’s rum created by Roman Milostivy. RM is a blend of several rums of the Carribean which undergoes it’s final aging in the North of Italy in three diffrent casks: acacia, Swiss oak, and, finally, cherry. The unusual cask strength of 56,8% is achieved by presence of an overproof rum. The rum has a long pleasant aftertaste and its aromas are revealed gradually due to the use of multiple casks and high strength.

In the packaging design we tried to reflect the author’s approach and unusual strength of rum. For this purpose we used a symbol of a bomb in the title which also helped us to reflect the name of the drink, and placed a dictionary article with author’s definition of rum. Each bottle is limited edition and signed by the author.”


Lost Republic Bourbon

September 28, 2015 | No Comments


Designed by Auston Design | Country: United States

“Sonoma County’s Dry Creek Distilling Co. presented Auston Design Group with the challenge of creating the brand image and package design for their new bourbon brand, Lost Republic. The only direction given was their desire for branding that represented a monumental three week span in California history; the California Republic.

Also known as the Lost Republic, due to its short existence of only a few weeks during the summer of 1846. American insurgents declared their independence from Mexican rule by hoisting the new California Republic flag over the town of Sonoma. After 26 days the U.S. government had taken control of California.”


Jack Daniel’s Single Barrel Whiskey

September 25, 2015 | 1 Comment


Designed by Studio MPLS | Country: United States

“Studio MPLS was commissioned by Jack Daniel’s to strategically redesign their premium “Single Barrel” product line. The goal of the assignment was to more effectively communicate the handcrafted, meticulous process behind their Single Barrel whiskies and to create a design system that anticipates and allows for future product innovations from America’s oldest registered distillery.

The entire packaging experience was modernized through thoughtful typography and iconography, innovative materiality and production techniques, and a balanced reintroduction of historical design elements.

Once the final brand and packaging elements were completed, the new design system was implemented to a variety of Single Barrel product extensions including gift and shipper boxes, limited-edition and seasonal varieties, on-site distillery merchandise, and more.”


Mr. Black

September 17, 2015 | 2 Comments


Designed by United Creatives | Country: United Kingdom

“After two years of rapid growth, The Mr Black Spirits Company has refreshed the packaging and name of their award winning cold press coffee liqueur.

Collaborating with Manchester based graphic design company United Creatives, the team saw the opportunity to use the pack to tell more of the story about the production of Mr Black and the coffee craft that goes on inside the bottle.

“The first pack was just a placeholder – we whipped it up quite quickly – but then we won a few awards for it so it hung around a little longer than it should. Working with Chris and his team has been amazing. They really put the same craft into the outside of the bottle as what goes onto the juice inside. Chris has done some amazing work for clients like Brewdog, Fords Gin and Compass Box, so we knew he was the right man for us” says Tom Baker, director of Mr Black.”


Nordic Kiwi Brewers

September 16, 2015 | 1 Comment


Designed by Nathan Parker | Country: Sweden

“Kerryn and Craig are two guys, born and raised in New Zealand and are now living here in Sweden. In 2014 they established Nordic Kiwi Brewers (NKB) with a very simple goal. Create epic craft beer that showcases the finest New Zealand hops. The brief was to create a unique graphic identity and packaging design that would communicate their journey and the concept of duality. Nordic Heart combined with Southern Soul. The main feature of the design is based on a black and white pattern, this developed using elements from New Zealand, Sweden and the ingredients that go into making beer. The resulting design is clean, fun and has endless possibilities for the future ahead.”


O/O Brewing

September 16, 2015 | No Comments


Designed by Lundgren+Lindqvist | Country: Sweden

“During the Spring of 2015, high-end craft brewer O/O Brewing released three new beers: A rich-in-flavor pale ale called Pretty Pale Ale, a saison made with Pilsner Malt and Saaz Hops called Bohemia and Evergreen, is a flavorful IPA inspired by conifer.

For the packaging of the new beers, we revised and simplified our design system used for previous O/O labels and incorporated a ’pronunciation guide’, to make the somewhat cryptic name easier to understand. We continued our collaboration with artists and designers, this time teaming up with Fredrik Åkum (Evergreen) and Alexander Palmeståhl (Bohemia), asking them to interpret the beer and featuring the artwork they produced on the labels.

Also included in the presentation is O/O’s pop-up bar at the Gothenburg Beer & Whiskey Fair, designed by architects Emma Magnusson and Angelina Kjellén, for which we designed the signage.”


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Lovely Package

Curating the very best packaging design