Lovely Package

Curating the very best packaging design

Coppaia

March 21, 2013 | 2 Comments

Designed by Anti & Grandpeople | Country: Norway

“Anti & Grandpeople modernized the typical Chianti look with a big and narrow label. The elegant design makes the wine look more expensive than it actually is. This was also the client’s brief. The target group are people who are looking for a fairly priced, yet elegant quality wine. A wine suitable for most occasions.”

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East Side Bitter

March 17, 2013 | 2 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Raven Cream Ale

March 17, 2013 | No Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada | Fonts used: None (Handlettered)

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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ROOTS

March 15, 2013 | 3 Comments

Designed by Bob Studio | Country: Greece

“The branding consists of a strong, yet organic and versatile logo that transforms each time into a unique shape, without losing the brand’s identity, to convey the essence of the basic ingredient: a hexagon for the honey-based “Rakomelo”, a cross for the monastic “Herb Spirit”, a circle for the cinnamon-based “Tentura” and a rhombus for the “Mastiha”. All for one and one for all.”

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Og

March 11, 2013 | 1 Comment

Designed by Blend-it | Country: Israel

“Og is a sub-brand of Golan Brewerry specializes in limited edition seasonal local premium beer.”

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Equator Beer

March 7, 2013 | 4 Comments

Designed by Equator Design | Country: Australia

“In the run up to the summer (in Australia), Equator Design’s beer was a small production run of home brew style Pale Ale which we brewed ourselves in our Sydney Office to distribute to our clients. The objective of the beer was to create a beer that not only encapsulated everything that we as an agency are about but to ‘create an impression’ with our current and prospect clients. We decided to do just that with the labels, deboss them to ‘create an impression’ on the thick stock through a local printing firm’s letterpress machine.

The bottle case’s were lovingly crafted by our very own Studio Manager (Master Brewer), Peter Bradley who is a genius when it comes to making anything from native Australian wood. He spent weeks producing a number of boxes which in turn created massive impact when they were distributed to our clients.

So many of our client briefs of recent are requiring us to engage the ‘five senses’ when defining our creative approach to the design briefs. Tactility or touch was key to this self initiated brief and the label demonstrates that the sense of touch is also vital when considering the path to purchase for consumers. Executed well tactility can add perceived value and indeed add to the overall brand experience.

The 5% Pale Ale is perfect for a late spring session anticipating the warm summer months just around the corner…”

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Omission

March 7, 2013 | 1 Comment

Designed by Hornall Anderson | Country: United States

“With Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions. To address this problem, Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.

Playing off of Omission’s messaging, the Hornall Anderson creative team developed the tagline, “it isn’t just what we took out; it’s what we left in.” They then designed tongue-in-cheek illustrations that reflect the “removal of gluten” (or in the case of the on-pack design, removing the “O” to reveal the word “mission”) without omitting great taste. This is whimsically demonstrated by enlisting a variety of vehicles such as a UFO, bird, helicopter, hot airballoon, magnet, and magic wand.”

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Student Work – Lili Köves

March 6, 2013 | 3 Comments

Designed by Lili Köves | Country: Hungary

“Simple label and logo design for a small traditional winery based in Csopak (Hungary), named Jásdi Pince. For a contemporary but refined appearance  I designed a jp ligature and treated the name of each kind of wine in a similar style. To reflect their local heritage I used the crest of the famous bishop who founded the Jásdi cellar and wine culture in the region.”

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Schwarz Wine Company

February 28, 2013 | No Comments

Designed by Sage | Country: Australia

“Schwarz Wine Company is a boutique winery based in Bethany, Barossa Valley. Winemaker Jason Schwarz appointed Sage to create a brand to help sell a small quantity of Cabernet Shiraz he had specially aged from his 2006 harvest. CS06 was the memorable name he conceived. Our brief was to develop a cost effective label that would stand out from the crowd and attract consumers aged 18-35yrs. Our eye-catching solution is inspired by stenciled type that appears on wine barrels to indicate the toasting level and vintage. This is an idea that can be applied to market small quantities Schwarz produces in the future.”

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Bob Studio’s Original Super Beer

February 27, 2013 | 1 Comment

Designed by Bob Studio | Country: Greece

“A special packaging design for the ‘Super Beer Tournament’, the 1st foosball tournament of last season that took place in Bob Studio, in October.

The enthused participants had the chance to enjoy great homemade beer and 5 hours of pure sportsmanship, while in the end they got to take home with them the 100 screen-printed glass jars, along with additional material, like t-shirts and posters. The Super Beer was brewed and bottled in Zafir Beer home brewery.”

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Lovely Package

Curating the very best packaging design


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