Lovely Package

Curating the very best packaging design

Two Crown King EP

September 28, 2011 | 8 Comments

Designed by Poly | Illustration: Jaqui Oakley | Country: Canada

“Jacqui Oakley was commissioned to produce some cover artwork for Two Crown King’s debut EP & we couldn’t pass up the chance to design a home for her astounding lion painting. We created a bright & in-your-face design for the the 12″ & CD gatefold packaging, with colours & textures suggested by elements of Jacqui’s piece. We’re happy to have given TCK a visual identity that they can run with while promoting the record.”


Jive Talk

September 15, 2011 | 1 Comment

Designed by Rethink | Country: Canada

“This interactive CD package was designed for Jive Talk’s latest album ’123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes.

Fold the CD case to form the stage and scan the AR code to start the band’s “live” animated performance. Watch the animated Jive Talk members perform their title track, “123 Jump!”.

The inner booklet shows each of the four band members. Scan the QR markers, place your Smart Phone over the band members’ mouths and watch the guys sing their music! Try experimenting with the music by scanning the band members at different times to remix the song, or break the song down and listen to each member individually.”


Dashwood Playing Cards

September 1, 2011 | 5 Comments

Designed by Dashwood | Country: New Zealand

A deck of cards inspired by Dashwood’s passion for typography. Each card featuring a letterform and copy briefly discussing an aspect of the particular typeface. Not just the usual who, what and when, but interesting usage and opinion.

The face cards were all illustrated by Dashwood with each character being based on one of their team, including Hamish Meikle, Creative Director and Andrew Gair, Managing Director being the two ‘jokers’.

Cards were sent to all of Dashwood’s clients and suppliers as a Christmas gift. Following the Dashwood tradition of ‘useful holiday gifts’, playing cards were the perfect item for a Kiwi summer holiday.


SOCOM Special Forces Media Kit

August 19, 2011 | 1 Comment

Designed by GR/DD | Country: United Kingdom

Brief: In conjunction with the release of third person military shooter SOCOM Special Forces for the PlayStation 3, GR/DD has created this unique media kit. The premise of the game revolves around a revolutionary army that has seized control of one of the world’s most vital waterways; threatening to disrupt the global economy. Your mission is to step into the well-worn boots of the Ops Com, a NATO Operations Commander of an elite, five-man squad and eliminate the threat.

Design: GR/DD has designed a unique inflatable, limited edition media kit that includes a set of documents designed to show off the game’s unique features, such as it’s PlayStation Move control and stunning 3D graphics, as well as housing both a game and asset disc. The design concept stems from the premise of the game itself, designed as an “Aqua Drop Package” dropped from the air and inflated on impact with the waterway, protecting the briefing documents within from the elements and surrounding water. Weapons chart, Move controller instructions, map, surveillance photos, game and assets disc and dog tags form the contents of this military themed briefing package.


Rabbit Children

July 23, 2011 | No Comments

Designed by Brian Danaher | Country: United States

“The CD package may be on the decline but that decline also creates an opportunity to stand out. For their new EP, Rabbit Children wanted to create a package that could be used as both a self promotion tool and appeal to their fan base. The limited edition letterpress printed package, which includes an insert with illustrations inspired by the band’s lyrics, was sent to music journalists and bloggers, radio stations and concert promoters. The packaging helped create awareness for the new release by standing out from the generic CD comps and digital download codes typically sent by most labels.”


Student Work – Miguel Molina

July 17, 2011 | 3 Comments

Designed by Miguel Molina | Country: Canada

Brief: Create a sophisticated identity and packaging that reflect The Bitter Chocolatier’s luxury offering and ironic humour.

Solution: The brand has an edge. The elegant look contrasts sharply with its ironic humour. Poking fun at himself, The Bitter Chocolatier tells his tales of misfortune throughout his life through the different flavours. The product differentiates itself from other brands while entertaining the consumer.”


Song Room Air Instruments

July 8, 2011 | No Comments

Designed by Designworks | Country: Australia

“The Song Room is a charitable organisation who help ensure that underprivileged schools can allow their students to partake in creativity as part of their set curriculum.

As well as rebranding the identity for The Song Room, Designworks Melbourne was also involved in designing the packaging of Air instruments as part of The Song Room’s Play Air Campaign. The campaign, which helped raise money for the organisation, also received this years State Award for the Fundraising Institute of Australia’s National Awards for Excellence in Fundraising and is now nominated for a Cannes Lions award for Promo & Activation.”


Student Work – Kathryn Brylinsky

July 7, 2011 | 1 Comment

Designed by Kathryn Brylinsky | Country: United States

Mail order redesign of the Beck album The Information.


Student Work – Susanna Tremaine

May 30, 2011 | 1 Comment

Designed by Susanna Tremaine | Country: United States

“As a three book series about Vinyl covers of the seventies, this box set promotes Hipnosis, Roger Dean, and Paula Scher. Each book cover displays some of the most popular vinyl covers designed by each artist. The box set comes in a compact case, all to scale with an actual record.”

Student Work – Monica O

May 25, 2011 | 2 Comments

Designed by Monica O | Country: United States

“This assignment was to create a game called Tower of Babble which is a building block game for a language of our choice. I decided to choose Basic Korean for children ages 1-2 that requires them to put these blocks together to form an image. Once it is done, you flip the game pieces to find the corresponding word in Korean and the English translation. I chose to illustrate kid-friendly illustrations and chose a color palette that references the Korean flag.”


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Lovely Package

Curating the very best packaging design