Lovely Package

Curating the very best packaging design

Catriona Mackechnie

July 2, 2010 | 2 Comments

Designed by Bibliothèque | Country: United Kingdom

“Bibliotheque were responsible for producing the identity and brand positioning for Catriona Mackechnie, a luxury boutique in downtown Manhattan. A floral visual language was used to express the delicate, translucent products across all printed items.”

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Jordan x Levis

June 29, 2010 | 4 Comments

Designed by ILoveDust | Country: United Kingdom

“We worked with Brand Jordan to create the packaging and illustration for the collaboration between Jordan and Levi 501’s. The packaging featured specially designed Jordans and Levi’s as well as an illustrated Tee shirt and perspex split box dividers.”

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Crocodile Boxes

June 25, 2010 | 5 Comments

Designed by Lowe Brindfors | Country: Sweden

It is normally quite unusual to see anything sophisticated being designed for children’s packaging, but these crocodile boxes are both clever and engaging, with a ‘mouth’ lid which opens to reveal triangular teeth and a pink silk ‘tongue’ lining. Produced for the children’s section of a Swedish department store.

Student Work – Alistair Marshall

June 23, 2010 | 11 Comments

Designed by Alistair Marshall | Country: United Kingdom

“This packaging is from a proposed re-brand for a vegan/ environmentally friendly shoe brand in the U.S. The idea was to raise the profile of the brand and communicate to a younger “trendier” audience. The box (on the left) carries hemp canvas deck shoes folded almost flat to minimize packaging materials. The laces from the shoes within are used to lace up the image on the box creating carrying handles, expelling the need for a carrier bag. However since the company also sell a range of other branded footwear, a carrier working on a similar principle, made out of thin recycled paper was also necessary.”

Camper

June 22, 2010 | 2 Comments

Designed by Ruiz+Company | Country: Spain

Lovely premium bags for Camper footwear by one of our favourite design studios. The coloured interior paired with the stark white exterior and strong black type make these bags look clean and simple, much like the product they sell.

TOT-a-LOT

June 21, 2010 | 4 Comments

Designed by WESEMUA | Country: Spain

“TOT-a-LOT is a brand dedicated to design clothes for twins. After designing the brand, we devised a packaging that conveys the idea of twins and also thought to be reused in the form of drawers for clothes. Having two babies at the same time takes effort and money. TOT-a-LOT is very responsible with the environment so all materials and inks used in their clothes are eco-friendly, so we designed a simple but impressive packaging focusing on the tone of voice of the brand. Did not need anything else to do it so appealing. The boxes are personalized with the names of babies and parents can begin putting their first clothes each in its corresponding drawer.”

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Vintage Packaging – Milner Gray

June 3, 2010 | No Comments

Designed by Milner Gray, circa 1950s | Country: United Kingdom

A collection of packaging design sourced from a 1956 publication of Graphis (no. 69)

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Valvoline Oil Can Shirt

May 7, 2010 | 5 Comments

Designed by Eric Stevens for Borders Perrin Norrander | Country: United States

“Promo piece designed to embody the history of the Valvoline brand (hence the “throw back” 50’s-era can design) while giving gearheads a practical (and pre-oiled) shirt that they could wear proudly while wrenching in the garage on the weekend. The label copy lists some of the values, venues and personalities that the Valvoline brand has come to be associated with over the 100+ years of its existence.

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Tracker Tecs

April 23, 2010 | 4 Comments

Designed by CJ Marxer | Country: United States

An interesting shoe box for outdoor boots using a limited colour palette and a wealth of graphic symbols.

Puma – Clever Little Bag

April 14, 2010 | 22 Comments

Designed by Yves Behar of Fuseproject | Country: United States

“For the last 21 months we have been thinking about shoeboxes: how to fold them, how to ship them and how to reduce them. In the end, we decided to get rid of them altogether because along the way we discovered a new design solution….a “clever little bag”.

Why so clever? By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. Now happy Puma customers will take home the clever little one instead.  Oh, and that little bag is non-woven which means less work and waste (it is stitched with heat), and after accompanying you in your suitcase wherever you may go, our little friend is even recyclable.

With our “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program.  The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.

That such a little bag can have such a big impact…you can see why we called it clever.”

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Lovely Package

Curating the very best packaging design


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