Lovely Package

Curating the very best packaging design


April 17, 2011 | 1 Comment

Designed by Orontas | Country: Canada

“Orontas is fundamentally about keeping things simple and being straight forward so we wanted the aesthetic of our 2011 Spring/Summer line to reflected that.

When we entered the cycling maintenance market last year with our Bike Care Lubricant in Canada we were overwhelmed by how cluttered it was with over sized product lines; some we’re toxic, some are wax, some are synthetic, some are “green”. It’s all confusing to the shopper who really just wants a product that will get the job done without making them feel guilty about using because of it’s negative environmental impact.

Our goal was to communicate transparency, even if it meant showing product imperfections, like sediment. That’s the reality of working with natural ingredients; it is what it is and the proof is in the pudding.


Pantone Plus Series

April 14, 2011 | 1 Comment

Designed by Base | Country: United States

“Pantone is the international standard for color in the world of design.

Identity, packaging, and launch campaign for Pantone Plus, the successor to the Pantone Matching System. We designed a logo lockup with the new name and framed it in the context of the iconic Pantone chip.”


Glow Fuel

March 13, 2011 | 7 Comments

Designed by Stoere Binken Design | Country: The Netherlands

“Glow is a brand of RC car fuel from Jonker BV. Where Tornado is their premium brand, Glow is a price fighter and because of this we decided to use plastic bottles.

The logotype is very strong and explicit. It has three different number combinations, indicating the nitro percentage in each fuel. Diagonal lines were used to make the labels dynamic and give a sense of speed.”


Student Work – Jackson Dickie

February 23, 2011 | 2 Comments

Designed by Jackson Dickie | Country: Australia

“Australian Forensic Investigations is a documentary style series which reveals how forensic and science techniques are used in the solving of major crime and accident cases. To communicate the intricate aspects involved in the series, a chest was designed with features such as a concertina with concealed magnetics, invisibly attaching each DVD case. The chests anonymous facade masks its immediate identification.”


KAWS x The Standard Hotel

January 22, 2011 | 1 Comment

Designed by KAWS | Country: United States

Renowned artist KAWS and The Standard Hotel just launched their collaboration for limited edition filament light bulbs. Along with the light bulbs, 2 different types of KAWS pillows in multiple colors and KAWS companion key chains will be exclusively available for sale at New York shop.


Student Work – Josh Carter

January 17, 2011 | 1 Comment

Designed by Josh Carter | Country: United States

“The concept for the project was to re-design an existing package line that we found consumer unfriendly. I picked Grip Rite Fasteners because I didn’t think the design was as functional as it could have been. The logo also lacked creativity and grammatical correctness. The current Grip Rite Fasteners logo spells fasteners with an apostrophe (Fas’ners). I feel like I improved the functionality of the box by making the dimensions of the nails large and clear on the front. I also added a fastening mechanism on the front that I think looks clean and makes the box able to be closed conveniently.”



October 30, 2010 | No Comments

Designed by Mariella Leal | Country: Brazil

“Minimalist paint can designs for Colorcril. The idea is to categorize the product by color. The color of the can is the same color as the paint inside.”



October 11, 2010 | No Comments

Designed by Kleivan Schnitler | Country: Norway

“As far as paint packaging goes, this example is by far the most attractive. The simple typesetting and vibrant use of colour certainly make it jump off the shelves at the hardware store. Isn’t that the objective of good retail packaging? Mission accomplished.”

Steen-Hansen is a one of the oldest paint factories in Norway (since 1932), based in Bergen.



July 26, 2010 | 4 Comments

Designed by Gilnei Silva | Country: Brazil

Colory is a packaging concept from Brazilian designer Gilnei Silva. The colors on each can are used to identify the different type of paint bases, acrylic, oil, etc.


Valvoline Oil Can Shirt

May 7, 2010 | 5 Comments

Designed by Eric Stevens for Borders Perrin Norrander | Country: United States

“Promo piece designed to embody the history of the Valvoline brand (hence the “throw back” 50’s-era can design) while giving gearheads a practical (and pre-oiled) shirt that they could wear proudly while wrenching in the garage on the weekend. The label copy lists some of the values, venues and personalities that the Valvoline brand has come to be associated with over the 100+ years of its existence.


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Lovely Package

Curating the very best packaging design