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Robilant Unveils New US Advertising Campaign for Argentine Winery Catena
Milan-based creative branding firm, Robilant, collaborates with Argentina’s historic Catena winery to launch a visually compelling US ad campaign, celebrating 120 years of Malbec with rich storytelling and allegorical illustrations.
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Studio Unbound Creates Design for BonaFide: A Healthy and Authentic Stock Cube Startup
Discover BonaFide, a revolutionary stock cube brand by Studio Unbound. Prioritizing health and genuine flavor, BonaFide eliminates high salt content and unnecessary additives, ensuring a clean, authentic taste experience in a transparent and innovative product design.
Creating Premium Packaging for Cecilia’s Farm Fruit Smoothie Bars and Boxes
Discover Cecilia’s Farm, a six-generation family business known for premium dried fruit products. This blog explores their innovative packaging concept for their Fruit Smoothie Bars, designed to combine elegance, boldness, and a modern aesthetic.
Lidl’s Noma Kefir: A Modern Take on a Traditional Dairy Product with a Unique Packaging Design
Noma Kefir by Lidl merges modernity with Mediterranean, Greek, and Eastern heritage. The packaging design draws inspiration from Cyprus’ handmade mosaics, creating a contemporary yet traditional appeal for the modern consumer.