December 17, 2014 | 0 Comments
Designed by Helms Workshop | Country: United States
“Kohana’s coffee is exceptional, but their brand identity was dated, out of sync with their values and missing the mark with contemporary coffee culture. With the brand poised to enter the national market and launch a new product line, it was a perfect moment to shun evolution in favor of revolution.
We proposed a bold transition from a dated packaging system to an identity focused on the islands that inspired the brand, its values and the ritual of enjoying a cup of coffee. To help, we invited artist Abi Daniel to capture the beauty and energy of the coffee plant. The result is a striking package that not only conveys a sense of Hawaii, but translates to just about anywhere people enjoy a moment of reflection.”
December 16, 2014 | 0 Comments
Designed by Glenn Chan | Country: Singapore
December 16, 2014 | 1 Comment
Designed by MiresBall | Country: United States
“To commemorate the 75th anniversary of the iconic Unidyne® 55 Microphone, Shure produced a limited edition version based on the original “fatboy” birdcage design. Adding to the collectable appeal was a package design featuring artwork culled from vintage ads and catalogs. A removable glossy sleeve carried meticulously detailed photography and a rich product backstory.”
December 15, 2014 | 0 Comments
Designed by Clubcreativ | Country: Germany
“Do your thing! Be it in super markets, gourmet food or tea shops, nowadays nothing but conventional tea that lacks design and quality comes across your way.We decided to change that and break with all traditions of the tea establishment. The brand name “POP TEE” is derived from the Pop Art movement which shocked the art establishment in the mid-50s in a way we want to shake today’s tea market. Our goal is to breathe new life into the industry by combining puristic design and vivid hues with organic teas of the highest quality. The idea of POP TEE is based on a clear-cut sustainability concept and social involvement which means that we environmentally friendly produce and ship our products and partner with Slum-Kinder Kunst, an organization that supports young children in Third World countries.”
December 15, 2014 | 1 Comment
Designed by Emily Claire Guin | Country: United States
“Dash – based in San Francisco – was founded in 2011 by two chefs who were both disenchanted and unsatisfied by the conventional market for purchase-ready seasonings. The pair saw a need for seasonings that would bring vibrancy to at-home cooking.Dash seasonings are all-natural, finely crafted blends of dried herbs, spices and fruits that elevate the home meal to gourmet refinement.
Dash is a luxury brand that appeals to the food connoisseur who values a gourmet at-home meal yet appreciates the convenience of a reliable pre-made blend.
Dash intends to wholesale to high-end national groceries and specialty stores (such as Whole Foods and Williams-Sonoma) as well as market its products through its online store.”
December 13, 2014 | 0 Comments
Designed by Robot Food | Country: United Kingdom
“We all love Christmas. But when you’re a design agency, the pressure’s on. To celebrate the season and their distinctive creative approach, Robot Food gave clients, family and friends something fun, festive and worth making room for on the mantelpiece.
The specialist branding and packaging agency decided on a traditional wooden nutcracker. With an on-brand robotic twist. First seen in Germany, these ornamental figures have been around since the 15th century. They’re usually a wooden solder, knight or king, and are said to possess guardian-like properties because of their imposing presence. One of the inspirations behind The Nutcracker ballet, they’re enjoyed the world over for their festive decorative qualities.”
November 30, 2014 | 1 Comment
Designed by Oriol Pascual | Country: Spain
“Limited edition consisting of 99 bottles containing “vi de pagès”, a young red wine that has been handmade on the same property where the grapes were grown. The labels have been individually numbered, so you can perceive that each bottle is unique and distinct.”
November 26, 2014 | 3 Comments
Designed by VRS WPI Vilnius | Country: Lithuania
“Kefir is a very tradicional drink in Lithuania. It is definately not a drink that is considered to be “cool” to drink. Vilkyškių pieninė – a producer of fresh milk products decided to change that. So we make a new packaging design for a youth oriented kefir – and the youngsters caught it and liked it.”
November 24, 2014 | 1 Comment
Designed by Atipus | Country: Spain
“Packaging design for Chérie, a new Belgian top fermented cherry-flavoured wheat beer.”
November 24, 2014 | 1 Comment
Designed by Not Perfect | Y&R Vilnius | Country: Lithuania
“Task: To create visual identity for experimental Red Brick Beer Workshop, which has been set up in the 230 year-old red brick brewery on the Baltic Sea shore. A place where experiment and play with unconventional raw materials gives birth to small batches of unexpected and amusing sorts and flavours of beer.
Solution: Compelling and natural, over-simplistic design embraces the sea, declining all the décor-enriched beer designs, trying to merge the playful nature of craft beer with the sense of technological simplification, giving the feeling of hand-crafted quality.
Results: Employing vector graphics, we created modern minimalistic package design, conceptual seaside visual identity and a logo of a cart bearing three bricks, which stand for three distinct Red Brick Beer Workshop types of beer. Now every brick dreams of becoming a red brick…”