Lovely Package

Curating the very best packaging design

Vins de Mesies

May 20, 2013 | 0 Comments

Designed by Albert Lopez-Amor & Txell Gràcia | Country: Spain

“Land, ecological viticulture, astronomy, the strength of the origin: the set of the distinctive elements that define the Ecovitres winery is the basis for the new graphic identity of its wine range, Vins de Mesies.

Colourful, balanced and full of attractive details, the labels of these four products display a visual message that shows the main directions of the brand: respect for nature, authenticity, roots, conviction and thrill.”

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Student Work – Natasha Shubaly

May 19, 2013 | 4 Comments

Designed by Natasha Shubaly | Country: Canada

“These wine packages were designed as an interactive way for the consumer to try an assortment of wines. The One Week Wine Sample sets helps consumers get over bad days (job loss, failed exam, fender bender) or to celebrate good ones (birthdays, a raise, new house). The word fill-in lets people express themselves and transforms the package into an engaging experience.

Whether consumed by one person over a week, or shared one night with a few friends, these 1/2 litre wine boxes are perfectly proportioned for any day good or bad.”

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Marshall Fridge

May 18, 2013 | 0 Comments

Designed by Proximity | Country: Canada

“Even the box has stage presence. Loud, like a rock star. Practical, like a roadie. In just 48 hours, the Marshall Fridge box garnered over 14 million impressions online. And a few weeks later, a formal complaint from UPS because it was too appealing to thieves.”

Benjo’s Pennies

May 17, 2013 | 1 Comment

Designed by KNOCK Inc. | Country: United States

“This entrepreneur launched his business offering high-quality shoelaces; when it came time to expand his line, he needed unique packaging to showcase the newest addition: colored coins for penny loafers.The matchbooks aligned with the client’s aesthetic and eye for color, showcasing his newest offering while upholding the story of Benjo’s brand.”

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Beard & Shave

May 17, 2013 | 0 Comments

Designed by Hovard Design | Country: United States

“Hudson Made’s line of handmade, small batch Beard & Shave Soaps is designed for the bearded man and his clean-shaven brother. These multi-purpose 3.5 oz. discs generate a lather that acts as both a gentle beard shampoo and an exceptional shaving cream.

The Beard & Shave Soap is available in three varieties—Original White, Cedar Clove, and Citron Neroli—each with a distinctive aroma. The personality of these three distinct soaps is conveyed through rich color. Unifying the packaging for the line is bold typography, which strikes a balance between contemporary simplicity and the heritage implied by nineteenth-century design.

The boxes were produced using traditional printing and letterpress typography on sustainable paper. Hudson Made’s packaging is manufactured locally and meticulously selected for a truly regional product.”

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A’ Packaging Design Award Winners

April 29, 2013 | 3 Comments


Undercover Pinot Noir by Alexandru Patru

Lovely Package presents the winners of worldwide A’ Design Award & Competitions’ Packaging Design Award Category which is devoted exclusively to the art of brand packaging. Each year packaging designers, manufacturers and creative agencies compete at the A’ Design Award & Competition’s Package Design Category for honor, prestige and international recognition. Here are a few of the projects we chose to highlight, for the rest be sure to check out all of the winners at A’ Design Award & Competition.

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Wiener Honig

April 29, 2013 | 4 Comments

Designed by Werner Singer | Country: Austria

“Wiener Honig is a Vienna based brand specialized in producing organic honey. It was founded by two friends who missed their favorite honey while they where working abroad. Originally they started out with two varieties, now stocking over a dozen. Ranging from ”Apfelstrudel“ to honey with poppyseed.

The idea was to create a design that highlights the beauty of the product. The simple package displays the different colors and textures of the varieties. The honey speaks for itself.”

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Student Work – Charlie Bailey

April 28, 2013 | 0 Comments

Designed by Charlie Bailey | Country: United States

“I redesigned Moritz Beer’s branding and labels for my packaging class at the University of Akron. I wanted to create a seasonal beer that could be enjoyed during the summer months.”

ABSOLUT Moscow

April 28, 2013 | 2 Comments

Designed by Cocoon Group | Country: Russia

“Cocoon Group collaborates with Pernod Ricard and Russian fashion designer Alena Akhmadullina to develop ABSOLUT Moscow, a limited edition that pays tribute to Russian clutural heritage. This collectable bottle, available only in Russia, features a striking, dynamic, and fairy-tale inspired design, and will be on shelves during a limited period of time from April 2013.

The bottle is designed to make Absolut closer and more appealing to Russian consumers by presenting Russian culture codes in new, creative ways, the bottle celebrates the revivalism of traditional Russian culture. Beautiful, traditional architecture, collected from several parts of Moscow, are contrasted with a glimpse of Russia’s future.”

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Mezcal Buen Viaje

April 26, 2013 | 3 Comments

Designed by Sake Group | Country: Mexico

“The challenge with Mezcal Buen Viaje was to design a bottle that represented the artisanal, traditional and handmade aspects of Mexico and at the same time that contained the spirit of our ancestors reflected in it. To accomplish it, we got our inspiration from Huichol art. The huicholes are an old community that makes handcrafts based on their daily dreams. Recent discoveries say that this community was possibly one of the first ones in producing mezcal.

The choice of painting the bottles black was done as homage to the black clay of Oaxaca, Mexico, one of the biggest known crafts in that state. The hummingbirds placed in the top corners of the logo represent power-animals; they’re considered one the most important symbols in ancient Mexican culture because this animals were the representation of god Huitzilopochtli. The flower in the center of the logo symbolizes energy and the strongest part of the maguey plant before it dies. It’s the plants last breath.

And last but not least, every different type of agave was identified with a different color at the bottom of the logo in a shape that represented the third eye.”

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