Lovely Package

Curating the very best packaging design

5th Gin

October 18, 2012 | 2 Comments

Designed by Puigdemont Roca | Country: Spain

A Bread Affair

October 17, 2012 | 2 Comments

Designed by arithmetic creative | Country: Canada

“A Bread Affair approached arithmetic to redesign their packaging to more clearly reflect their sense of humour and to re-position their artisan loaves in the organic market place. Arithmetic engaged in consumer research, industry research, consumer testing and produced a positioning strategy that highlighted the distinguishing shopping habits of their consumers.”

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Hempel

October 16, 2012 | 2 Comments

Designed by Marnich Associates | Country: Spain

“Packaging design for paint manufacturer Hempel”

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Duff Beer

October 15, 2012 | 7 Comments

Designed by ROCKER / STUDIO | Country: Argentina

“We wanted to see how some non-real brands would look like in the real world, so we started with our favourite: Duff Beer.

For this concept proyect, we focused on the city of Springfield, as the hometown for the Brewery. To emphasize the concept of tradition, we simulated a portrait of Jebediah Springfield.

This is what we think Duff Beer could be in the real world: A Noble Spirit.”

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Student Work – Nick Yates

October 15, 2012 | 1 Comment

Designed by Nick Yates | Country: United Kingdom

“University brief – Packaging design for a pub game invented by a University tutor. The aim of the game is to draw celebrities using matchsticks (example included – it’s Joan of Arc by the way). The winner is the person who can create their celebrity using the fewest matches. The losers buy the beers.

Match boxes come in 4 hand screen printed colours; black, magenta, turquoise and fluorescent red with a foil blocked match on the front. Box tray made from metallic gold card.

It’s the ultimate pub challenge”

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Health Basics

October 13, 2012 | 0 Comments

Designed by Milk | Country: New Zealand

“The New Zealand story is not a new one to consumers, but it’s a compelling and evocative differential in a category heavily crowded by imported brands. Health Basics wanted to own that share of shelf, heart and mind by leveraging their authentically New Zealand made provenance.

We were happy to oblige.”

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DeMaria

October 12, 2012 | 0 Comments

Designed by Enric Aguilera & Asociados | Country: Spain

“Cold Meat packs for DeMaría. Logo is a mixture between Salamanca Cathedral (place where the company it’s based) and acorn-fed Iberian ham. This shape is also used for the packs.”

N+S

October 12, 2012 | 0 Comments

Designed by Enric Aguilera & Asociados | Country: Spain

“New line of dietary supplements NaturSystem for Cinfa.”

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The Food Doctor Wholesome Crisps

October 10, 2012 | 1 Comment

Designed by Falcon | Country: United Kingdom

“London agency, Falcon, has designed packaging for The Food Doctor’s new range of Wholesome Crisp Thins – an exciting range of Soya and Corn Crisps available in four sophisticated flavours (Hot Wasabi, Mild Korma, Spicy Chipotle, and Sweet Chilli), along with a Natural Multigrain variety pressed from 5 different cereals.

The packs answer the challenge to clearly communicate the health benefits of the crisps (they deliver high protein and fibre, along with 50% lower levels of fat than typical crisps) without compromising taste appeal, and compete effectively on shelf against other gourmet snacks.”

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Student Work – Kristian Mjøset

October 10, 2012 | 1 Comment

Designed by Kristian Mjøset | Country: Norway

“This dark beer is brewed using smoked malt grown in the Ravenhof Castles courtyard to give it a rich and strong smoky flavour. 

The label itself is laser engraved on the bottle. A metallic purple colour is used to give it a premium, yet dark and gritty feel. The carrier pack is simple and consistent with the visual style of the brand. The handle incorporates the shape of the logo and the bottle opener is used as a give-away and to strengthen the carrier pack.”

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Lovely Package

Curating the very best packaging design


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