February 14, 2013 | 0 Comments
Designed by Glasfurd & Walker | Country: Canada
“The Juice Cleanse is The Juice Truck’s latest product to launch in Vancouver BC. The Juice Truck engaged Glasfurd & Walker to work on positioning, naming, identity, packaging, and art direction as an extension of their already successful brand.
The cleanses come in 3, 5 and 7 day durations with a total of 12 packaged juices. Each Juice Cleanse is designed to promote overall health, energy and happiness. The brand is not focussed around a diet or starvation cleanse and were carefully formulated with their nutritionist to achieve maximum results, with flavour and taste being of primary importance. A health conscious and ethical approach to cleansing needed to be communicated in an educational, yet light hearted and friendly way.The brand language is a development and extension of the Juice Truck identity that uses light humour and direct, no-fuss language and iconography to communicate their products offer.
As with many cleanses, there are juices that focus on nutritional benefits over aesthetic appeal, therefore brand imagery was created that highlighted the core ingredients and freshness of the juices with distinct style and colour for promotional and brand material.”
February 14, 2013 | 4 Comments
Designed by Moruba | Country: Spain
“This is a very special project for a wine from Rioja. This is it’s story: The town’s barber shop is the centre of the world. Here mundane chat mingles with ancestral wisdom. Here, sometimes, something important starts. The wine of the barber.”
February 13, 2013 | 2 Comments
Designed by Drip Maple | Country: Canada
“Small Batch, Organic Certified, 100% pure Canadian Maple — harvested from a single forest in Northern Ontario. Each run is unblended & true to Mother Nature. Limited in production, & available in three distinct personalities. Meet Blonde, Copper & Amber.”
February 13, 2013 | 1 Comment
Designed by Sandstrom Partners | Country: United States
“Award-winning brand design agency Sandstrom Partners today announced it has been tapped by Diageo PLC, the world’s largest producer of spirits, to brand two new products in Diageo’s premium Bulleit whiskey line, according to Sandstrom president Jack Peterson.
Sandstrom 12 years ago created packaging and branding materials for Bulleit Bourbon, which was then owned by Seagram. The Bulleit Bourbon package won a Silver Clio Award in 2000, and the brand has achieved steady growth since its subsequent acquisition by Diageo in 2001.”
February 13, 2013 | 1 Comment
Designed by Wunsch | Country: Denmark
“A newly established yoga studio, Yogamood seeks to place yoga in a modern Scandinavian context, making it accessible to those without prior knowledge of yoga while retaining the philosophy’s unique ideology and symbolism. Following the establishment of the company, Yogamood developed a range of pure aromatherapy oils. Each has its own characteristics and application and can be used separately. When all three oils are placed in a row, the product names A (Activate), U (Unify) and M (Meditate) form the word AUM, an meaningful and well-known term in yoga philosophy.”
February 12, 2013 | 5 Comments
Designed by Nudge | Country: United States
“Circle 21 Candles produces all natural soy candles in a line of location-themed scents. The candles are hand-poured into recycled wine bottle containers and topped with “branded” corks to keep the candles smelling fresh. For the labels, we created a blank letterpress label template and used custom rubber stamps for each scent. This not only allowed the client to easily and economically add new scents but also gave each candle a unique, one-of-a-kind feel.”
February 12, 2013 | 1 Comment
Designed by lg2boutique | Country: Canada
“As an importer and producer of exceptional oils and condiments, Maison Orphée is proud to extend its product offering with the launch of a new line of sea salts. Inspired by the company’s 35 other products (also created by lg2 three years ago), the new packaging definitely has its own personality.
Naturally reminiscent of the sea, the look is minimalist, and modern using stripes to evoke the allure of lighthouses and sailing. As unique as the packaging is, it is these same stripes that create a link to the other products in the Maison Orphée product range, adding to the growing family of fine products.”
February 12, 2013 | 1 Comment
Designed by Alaskan Rock | Country: Australia
“Alaskan Rock vodka is new entrant to the small Australian artisan spirits scene. It is a small-batch hand-made vodka distilled in Tasmania using malted barley and launched online January 2013. The vodka is named after a cocktail incident that occurred in the 1970s (long story). Alaskan Rock is double distilled in copper pot stills for a crisp flavour and smooth finish. It is an excellent sipping vodka although those who wish to mix it will enjoy that too.”
February 11, 2013 | 4 Comments
Designed by Atipus | Country: Spain
“The Bodegas Nazaríes was born with the intention of being a quality leader within the new PDO (Protected Designation of Origin) of Granada. So much so that the product names were taken from two rooms of the Alhambra, which is the quintessential symbol of the city and the finest example of Nasrid Art.
With this very literal reference, an equally direct design was decided upon, ‘decorating’ the bottles as if they were the two spaces which they symbolise.”
February 11, 2013 | 1 Comment
Designed by Randi Sjaelland | Country: Denmark
“This concept project was a BA school assignment. A corporate identity assignment to redesign Thise Mejeri, which is a danish dairy.
The target group for this particular milk brand are the consumers who value quality, niche products, uniqueness and design. Therefor this high-end packaging is aimed at the more secluded department stores and high-end retailers.
The CI was inspired by old milk glass bottles and round shapes which inspiration is reflected in the logo and packaging.”