Lovely Package

Curating the very best packaging design

Gordy’s Pickle Jar

May 10, 2012 | 6 Comments

Designed by Common Complex | Country: United States

“Our intention was to create a design that celebrated the rebirth of an old craft.  We wanted a design that would feel right at home in a grandma’s kitchen—the kind of grandma that might show you her old biker tattoos while she readies the tea and Sunday paper. Time regained.

Gordy’s handcrafted pickles and preserves are a labor of love. Each thoughtfully designed recipe uses fresh, local produce & responsibly cultivated spices.”

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Kiyu Taro

May 9, 2012 | 2 Comments

Designed by Victor Branading Design Corp. | Country: Taiwan

“Kiyu Meteorological Station taro production from Jiaxian, Kaohsiung, is an unforgettable delicious snack in the Taiwanese memory. This packaging line boldly attempts to use the product itself different tastes, and does not make sense forming interesting combination with weather images. The changing weather referred to as touched the senses of taste, the spicy taste of mustard make us cry like a rain; spicy flavors makes you stamping like thundering; fragrant curry, such as the beautiful moonlit night, sweet caramel taste is charming sunny; taste mixed with different levels of integration, the taste buds also will comply with the incredible weather to start cross-sensory journey.”

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One Less Drop

May 8, 2012 | 9 Comments

Designed by Heckler Design | Country: United States

“The product’s mass and shine are its primary selling points. Wrapping it tightly in a clear box was the best way for people to appreciate those qualities.”

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Student Work – Katerina Teterkina

May 7, 2012 | 3 Comments

Designed by Katerina Teterkina | Country: Russia

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Sigtuna Easter

May 7, 2012 | 2 Comments

Designed by Morkman | Country: Sweden

“Sigtuna is a micro brewery in the city of Sigtuna, outside Stockholm. The brewery was founded in 2005 by a number of beer enthusiasts. The brewery has received nomerous awards for its beer and the success continues.

The new label design aims to highlight the premium image of the different beers. Today Sigtuna is sold both at the monopoly retailer ”Systembolaget” and the finest restaurants”

Tesco Fresh Fish

May 4, 2012 | 1 Comment

Designed by R Design | Country: United Kingdom

“R Design was approached by Tesco to redesign their entire range of standard and standard plus fresh fish that covered over 50 lines.

The idea was to emulate the buzz and atmosphere of a bustling fishmongers/fish market. The labels were designed to reflect the hand crafted feel of a chalkboard. All the typography was hand drawn and paired with illustrations that highlight the fish type. On the standard plus lines the illustrations change from the fish to that of the flavour or ingredient that comes with the product. e.g. King Prawns with Chilli & Coriander. 

Bright colours are used throughout both ranges to differentiate between the fish type and create hierarchy within the product titles and descriptions. The design was able to adapt across several pack formats achieving a consistent look across the range and strong stand out on shelf as well as engaging the consumer.”

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Wedding Prints

May 3, 2012 | 0 Comments

Designed by Cinzia Bruschini | Country: Italy

Cinzia Bruschini designed this box and its contents as away to package wedding prints for his clients. The calligraphy tags are completely handmade by Lena Calligrapher , and the stamps are from Verde Studio.

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Kona Imperial Stout

May 3, 2012 | 1 Comment

Designed by Atmosphere Design | Country: Canada

“We’re branding a series of 650ml bottles for Fort Garry Brewing for their Brewmaster Series. Kona Imperial Stout is the second beer in this series.

All these beers are strong in character and we want that reflected in the label designs in a bold, catchy way. With the ACL painted bottle print process we like to keep designs simple and bold so one can pick up the entire message and feel of the product on a single glance and to cut through clutter on the store shelves.”

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Student Work – Melanie Chernock

May 3, 2012 | 0 Comments

Designed by Melanie Chernock | Country: United States

“One of our assignments was to redesign the packaging for De Cecco, a famous brand of pasta. The brand takes pride in their high quality pasta and Italian heritage. Because De Cecco is so well known and familiar to many, I decided to keep the original logo to offset the very modern redesign. A large window was chosen to emphasize the product while the rustic box and sticker label mimic the homemade packaging of fresh pasta.”

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Rahal Farms

May 2, 2012 | 4 Comments

Designed by Anderson Design Group | Country: United States

“Back in late fall, architect and farmer Michael Rahal approached us with a branding opportunity. He founded Rahal Farms, which is located in the historic farming village of Fernvale, Tennessee. His farm practices holistic, sustainable land stewardship, compassionate animal husbandry, and educational community outreach in order to produce healthful, delicious and ecologically sound food. The goal of our branding was to suggest artful, healthy, earthy farm-fresh goodness while keeping the happy animals at the forefront. With his hens producing 400 eggs a day, we scrambled (no pun intended) to create an egg carton label so he could start selling his delicious farm-fresh eggs. He was looking for something that would really set his eggs apart on the store shelves and elevate his product above all others in the same category. We achieved this by choosing a colored carton with a wrap-around label that featured custom typography and illustration in complementary colors. The final label was printed on French Speckletone Paper in Cream Cordtone.”

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Lovely Package

Curating the very best packaging design


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