Latest in package design
This concept by Joost Identities underlies the redesigned packaging for Sundrop Raisins. In this design, the grape acts as the central point of a sundial, symbolizing
Popular designs
Pepsi Introduces Limited Edition Peach and Lime Flavors
Pepsi launches its summer BBQ campaign with new limited-edition flavors, Pepsi Lime and Pepsi Peach, designed to complement the festive, smoky essence of outdoor grilling. These vibrant, fruit-inspired designs not only promise a refreshing taste but also stand out with their visually appealing packaging, capturing the essence of summer.
Act of Treason Packaging Design: Australia’s Unique Agave Spirit
“Act of Treason, Australia’s first coastal agave spirit, distinctively grassy with a lime and tropical fruit taste, is grown and distilled on a purpose-built farm in Queensland, boasting an earthy and authentic aesthetic.”
Laphroaig’s Wellington Boot-Inspired Gift Packaging Design
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Introducing Hipnoza Brandy: A Unique Blend of With Local Aromatic Herbs
Deep Hypnosis presents Travarica, a unique type of brandy infused with local aromatic herbs. With its amber color and distinctive taste, this brandy offers a hypnotic journey back to sunlit meadows of aromatic plants.