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Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Act of Treason Packaging Design: Australia’s Unique Agave Spirit
“Act of Treason, Australia’s first coastal agave spirit, distinctively grassy with a lime and tropical fruit taste, is grown and distilled on a purpose-built farm in Queensland, boasting an earthy and authentic aesthetic.”
Chad Michael Studio Designs Stone Street Packaging Design for Jackson Family Wines
Discover the bespoke bottle design by Jackson Family Wines and Chris Jackson for their first spirits venture—a Kentucky Straight Bourbon. The intricate design captures their legacy, blending tradition and innovation, and symbolizes victory.
Sabadì’s Grand Tour Sicilia: A Homage to Sicilian Beauty through Packaging Design
Sabadì’s new project, Grand Tour Sicilia, reinterprets Sicily’s symbolic places through unusual postcards, as a tribute to the extraordinary Sicilian territory. Founder Simone Sabaini continues to express love for the culture and raw materials of the land.
Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging
Discover how the Thoroughbred team channeled Sausalito’s unique history and artistic spirit into the packaging design for Marin Coastal Gin, blending elements of the landscape and vibrant local creativity.