Latest in package design
Popular designs
Robilant Unveils New US Advertising Campaign for Argentine Winery Catena
Milan-based creative branding firm, Robilant, collaborates with Argentina’s historic Catena winery to launch a visually compelling US ad campaign, celebrating 120 years of Malbec with rich storytelling and allegorical illustrations.
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Laphroaig’s Wellington Boot-Inspired Gift Packaging Design
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Harry Brompton’s Iced Tea Unveils New Packaging Design by Gency
Discover the vibrant new look of Harry Brompton’s Iced Tea, masterfully redesigned by Gency, and taste the summer with the introduction of their refreshing new Summer Berries flavour. Dive into a world where design meets deliciousness and experience the finest RTD tea.
KookSoonDang’s REA 2013 BORN: A Blend of Tradition and Modernity in Soju Packaging Design
Explore the harmonious fusion of modern design and traditional Korean craftsmanship in KookSoonDang’s REA 2013 BORN premium distilled soju. The design carries a narrative and embodies Korean soju heritage.