Lovely Package

Curating the very best packaging design

2015 A’ Design Award Packaging Design Winners

April 16, 2015 | 0 Comments

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Lovely Package presents the winners of the 2015 A’ Design Award & Competition. Each year creative agencies compete for honor, prestige and international recognition.

A’ Design Award & Competition is the worlds’ largest and most diffused international design awards. Today, the A’ Design Awards announced the results of the 2014 – 2015 design competition: There are 836 Winners from 83 countries in 89 different design disciplines. Given the number of participating countries and competition categories, the A’ Design Award is the Worlds’ largest design accolade that brings designers, architects, artists, brands and companies from across the globe under the same roof.

Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the winners here.

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Owen + Alchemy

April 15, 2015 | 0 Comments

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Designed by Jack Muldowney & Potluck Creative | Country: United States

“Owen + Alchemy is a small ‘juice apothecary’ in Chicago’s Logan Square neighborhood, a very trendy and flourishing part of town. The owner, Anne Owen, has a background in fashion publications in Miami and wanted to bring that simple, stark and fashion-forward look to her juice bar. Her name, paired with the alchemic approach of their juice and food concoctions led us to create this brand inspired by old alchemic symbology, with a modern twist.”

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Fruene Chocolate

April 15, 2015 | 0 Comments

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Designed by Tank Design Tromsø | Country: Norway

“The brief was to create a full range identity for a popular café in Longyearbyen on Svalbard. The client had recently started up the world’s northernmost chocolaterie, and were producing a wide range of handmade quality chocolate that needed packaging for the tourist market. The clients name Fruene means «The Ladies» and refers to strong female characters who during the last century made their mark in a male dominated and extremely rough hunter and trapper society. The end result is an homage to those women and to the unique stories of both the people and the animals that inhabit Svalbard. We have worked closely with both the client, writers and the Svalbard Museum in order to find the best stories and pictures. Simple color coding and clean typography distinguishes the different boxes from each other and leave the story in focus.”

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Cabo Chips

April 14, 2015 | 0 Comments

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Designed by ROOK | Country: United States

The challenge: Create a new compelling visual identity and packaging design for Cabo Chips to better express the brand’s provenance, personality, spirit and unique taste.

Our perspective: Virtually every tortilla chip attempts to communicate Mexican provenance in one way or another. The opportunity was to find a new way to reflect location; one that’s compelling, contemporary and born out of a genuine story.

“The approach needed to be different: Not stereotypically authentic, not symbolic, but expressive. We wanted to create a sense of place for Cabo Chips that reflects the experience of Baja through lifestyle, emotion and energy. It’s not about simplifying a complex origin into a single symbol, icon or style, but about communicating Baja’s depth, richness and mood in an expressive and layered way.” – Creative Partner and Founder of ROOK, Mark Christou.”

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Two Prophets Tequila

April 13, 2015 | 0 Comments

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Designed by Aaron-Harper Lee | Country: United States | Student Work

“The objective was to design sustainable packaging for multiple units of breakable items such as glass or ceramics while keeping shelving and display in mind.

The concept was a hybrid of polar worlds where the dead meet the living. A homage to the Mexican holiday Dia De Los Muertos (Day of the Dead), was merged with the American tradition of Moonshine crafting. Two varieties of Mezcal Liquor – Añejo and Dorado – represent legendary twin warriors reincarnated as the sun and the moon. Presented together as a pair of bottles with respective shot glasses, this project demonstrates that it is possible to design sustainable packaging for multiple units of breakable goods with little material.

The target audience for Two Prophets are thrill-seekers and curious millennials.”

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The Incredible Masters of Bakery

April 13, 2015 | 0 Comments

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Designed by Tough Slate Design | Country: Ukraine

“Spices play the main role in an epic play called Bakery. The shape of the package resembles a theatre cabinet with that houses posters on it. However, there are a little adjustments which make theatre plays feel tasty and sweet.”

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Neverland Tea Salon

March 21, 2015 | 1 Comment

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Designed by Saint Bernadine Mission Communications Inc. | Country: Canada | Pair with: Oak

“Neverland Tea Salon partnered with Saint Bernadine Mission Communications to help them with the packaging for their proprietary branded line of hand-selected blended teas. With well over 75 flavours, in over 10 sub groups, the solution required a design system that was flexible, scaleable, and easily navigable. 

The solution resulted in a universal bag (for each net weight size) complete with silver foil branding and ornate detailing. A colour coded system of multiple stickers was developed to allow for a cost effective, yet easy to distinguish system, while easily accommodating a diverse range of sku’s with different volume requirements.”

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De Bandera

March 21, 2015 | 0 Comments

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Designed by La Fonda Gràfica | Country: Spain | Pair with: Fred Perry

“Born in the Guiamets 2013′s vintage, this is a handmade wine with strong personality. An ideal wine to start nationalistic debates and to finish choosing flag. The label presents a flags game and the one who holds it can change the composition and transform the Spanish flag into Catalonia’s flag (la Senyera).”

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Verve

March 21, 2015 | 0 Comments

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Designed by BOB STUDIO | Country: Greece | Pair with: Miansai

“Naming, logo design, branding and packaging for Verve, the first cold pressed juice and cleanse company in Greece, established in 2014. They offer a variety of 6 juices and 2 milks made with raw and fresh ingredients using only the cold pressed method.

Their identity is simple and clean, using a strong logo and the vivid colors of the juices themselves, revealing the freshness and purity of the brand. Logo typography is simple and primitive made by strong cut letters, inspired in a way on how we cut fruits and vegetables everyday at home.

Each juice is identified firstly by its color and secondly by a paper label on top, where you can find all information on the specific juice like ingredients, nutrition facts, series number on a cleansing program etc. Having a generic bottle and different labels reduces bottle production costs a lot and eases the way of everyday hand bottling. All applications follow the same branding rules and the strong identity of Verve.”

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Thor Straten

March 21, 2015 | 1 Comment

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Designed by Yannick zur Strassen | Country: Germany | Pair with: RVCA

“Thor Straten, coming from an old family name – meaning gate and street – is a beer that can’t be purchased, it is only given away as a present for festive occasions by the family. That is reflected in the identity and packaging. The pattern of the wrapping paper becomes a major element, also on the packaging itself.”

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Lovely Package

Curating the very best packaging design


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