Lovely Package

Curating the very best packaging design

SPECIAL

July 2, 2015 | 0 Comments

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Designed by HUMAN1ST | Country: Slovenia

“SPECIAL was developed by the Laško Brewery in response to the increasing popularity of craft beers. Human1st developed the entire brand narrative. We included master brewers in the communication, put their signature on the bottle and put a serial number on each bottle. We also designed and developed a new SPECIAL bottle. We designed rules for communicating the brand, made brand book and made an info film about the brand and two TV spots. In designing the label we studied Laško’s label history, and developed a new labelling system for each of the two lines of beers which will join the SPECIAL family. SPECIAL has two lines: Traditionally Brewed (red) with traditional Laško recipes, and New Tradition (white) with new experimental recipes.”

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Supersonic Coffee

July 1, 2015 | 0 Comments

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Designed by Brian W. Jones | Country: Sweden

“Supersonic was born with the mission to create a world class specialty coffee company. Apart from enjoying delicious coffee, the founders of the company also believe in the value of design and its power to differentiate, so it has been integral to the company from the very start. From the name itself, to the packaging and future coffee shops, the brand has positioned itself to stand apart from the bespoke aesthetic that is all too common in the industry.”

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Pinyeres

July 1, 2015 | 0 Comments

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Designed by Atipus | Country: Spain

“Celler Masroig winery commissioned us to redesign one of their most emblematic products, Castell de les Pinyeres. In the XVIII century the township of Les Pinyeres was added to El Masroig and as a result they came up with a new flag that we have used as an inspiration to design the label.”

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Coast All Stars

June 30, 2015 | 0 Comments

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Designed by Gerald Lewis | Country: United States

“Early this year a collective of wine makers from the Anderson Valley gathered to launch a different kind of wine.

The pinot noir and pinot gris from their respective wineries has inspired a cult following over the last decade. So, when they decided to get together with their best fruit, and a couple big ideas, why not call it what it is: Meet the North Coast All Stars.”

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Raselli Tea

June 30, 2015 | 0 Comments

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Designed by Plasmadesign | Country: Switzerland

“Raselli tea blends are made of organic herbs from the Swiss Alps. Protective aroma sachets preserve the precious scents and flavors of the natural ingredients. Each blend comes in a unique design featuring a signature color and an animal that is characteristic for the alpine area where the organic herbs are grown. The cardboard surface of the box stands for the naturalness of the product while the bright colors and playful illustrations are a promise of joy and pleasure associated with each cup of this marvelous tea. The design was created by Plasmadesign Studio, a multidisciplinary design agency based in Zurich.”

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Nutrilait

June 29, 2015 | 0 Comments

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Designed by TAXI | Country: Canada

“For its new brand identity, Nutrilait’s simplicity is featured. Far from the image of an immaculate and perfect lifestyle used in so many ads and magazines, the platform was built around the tag line “Real milk for real life.” Life is full of beautiful messes – chaotic mornings, kids who don’t want to wake up, spilt milk, and dinners in front of the TV. Life isn’t perfect – and Nutrilait wants to celebrate these beautiful imperfections.

“The synergy with the Saputo team was immediate,” says Pascal De Decker, Executive Creative Director and GM of TAXI Montréal. “From our very first meeting, we saw they had a true grasp of the stakes, and a real determination to find solutions. Too many clients stick their head in the sand when things aren’t optimal. Saputo isn’t one of them. We came up with unconventional ideas and they came on board.”

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Waterkant

June 29, 2015 | 0 Comments

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Designed by Studio Chapeaux | Country: Germany

“Waterkant is a locally roasted, premium coffee. It is known for its superior quality and taste. The production is water-neutral, it’s trade is fair to the environment and the producers. We were asked to develop a brand and packaging identity that could believably convey the values and attributes of the product. Just like a real brand ambassador, the Waterkant captain communicates all the distinctive features of the blend, including the idea of a water-neutral economy – reducing and offsetting its water-footprint.”

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Hamilton and Hare

June 28, 2015 | 0 Comments

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Designed by Design Bridge | Country: United Kingdom

“Hamilton and Hare was launched in London in 2012. Inspired by the original boxing short, worn in the ring to make prize fighters look and feel their best, their underwear is designed to do just that. With a focus on quality and fit, their aim is to give underwear the respect it deserves.

Design Bridge’s refresh of the Hamilton and Hare brand aims to reflect the new “ready for everything” positioning and bring to life the brand’s boxing inspiration. The work addresses key aspects including branding, visual equities, design and packaging and key visual campaigns for communications.”

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5 Gulden

June 26, 2015 | 0 Comments

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Designed by Studio KQ | Country: Germany

“1156 Duke Friedrich Barbarossa induced a regulation which punished those who served beer of poor quality or wrong quantity. The penalty: 5 Gulden. Inspired by this responsibility, the product concept 5 Gulden – a good beer of proper quantity – arose. The design is like the statement: plain and honest. The logo puts elements of the gothic architecture in a modern context which influence this unique product character. Every wooden box contains two 1 litre bottles of German premium beer: one filled with black beer and another with pilsner.”

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Pole & Line

June 24, 2015 | 2 Comments

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Designed by Moxie Sozo | Country: United States

“American Tuna is owned by six families that practice a generations-old tradition of artisanal pole and line fishing. When American Tuna came to Moxie Sozo in early 2014, they were looking to create a brand for exclusive distribution at Whole Foods. Keeping in mind the unique way in which they harvest tuna, we developed two brands – Pole & Line and Deck Hand Premium Cat Food – to position the brand as the sustainable tuna of choice that you can trust. From inception to execution – we impacted every aspect of the brand on store shelves. The new brands quickly grew to over $1 million in sales. Due to their success, the brand now has six new products that will be launching in Whole Foods stores within the next few months.”

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Lovely Package

Curating the very best packaging design


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