Lovely Package

Curating the very best packaging design

Santini for Selfridges

November 30, 2008 | 2 Comments

Designed by Purpose | Country: United Kingdom | Fonts used: Helvetica Inserat

“Selfridges wanted a special chocolate, to coincide with National Chocolate Week 2008, and the fact that – due to world events – people are spoiling themselves with little ‘treat’ purchases.

Purpose worked with restaurateur and Food Writer Laura Santini, and The Chocolate Society to produce some Hokey Pokey with a topical twist.”

Base Hotels

November 29, 2008 | No Comments

Designed by Narrow House | Country: Spain

Madrid based Narrow House created the name and branding for this new chain of low budget hotels.


1780 Wine

November 28, 2008 | No Comments

Designed by Gabriel Morales | Country: Spain | Fonts used: Trajan, ITC New Baskerville



November 28, 2008 | No Comments

Designed by Vignelli Associates | Country: United States

“Made with the best wheat in the world and processed in their own mills, this is one of the very best quality of pasta, made in Poland with Italian equipment. We designed a new logo and all the packages, which are red for the large market, and clear for the gourmet line, with the identification on a hanging booklet describing the product.”



November 27, 2008 | 1 Comment

Designed by Paprika | Country: Canada

Great Illustrations, and hand drawn package designs from Paprika.


H&M Packaging

November 27, 2008 | No Comments

Designed by WERK | Country: Sweden | Fonts used: Bloc, ITC Einhorn, Sinaloa, ITC Avant Garde Gothic, Dynamo.

“Logotype and illustrations for H&M packaging project.”


C5 Zinfandel

November 26, 2008 | 1 Comment

Designed by Thermostat | Country: United States | Fonts used: Eurostile, Bodoni

“Side Job Cellars founder, Jeff Lubin, wanted to quit his day job and start a wine business. Just one problem; capital. So he sold his C5 Corvette for seed money and bottled up some great Zinfandel. We had to honor this sacrifice and keep the story alive. So we created a distinctive new brand that was simple, iconic and expressed the story of trading in his C5 Corvette for C5 wine.”


Inniskillin, Karl Kaiser Legacy Edition Ice Wine

November 25, 2008 | No Comments

Designed by Dossier Creative | Country: United States

“To commemorate Inniskillin’s co-founder and the world’s most celebrated ice wine maker, Karl Kaiser’s retirement.  He created a legacy, only 3 barrels of a special reserve Cabernet Franc ice wine. At $450 a bottle, only 1200 have been produced, making it a limited and prestigious offering.


Legacy Chocolate

November 25, 2008 | No Comments

Designed by Ned Wright | Country: United States


November 25, 2008 | 2 Comments

Designed by Moxie Sozo | Country: United States | Fonts used: ITC Conduit

“GoLite is the leading manufacturer of lightweight clothing and gear for the outdoor sports industry. Moxie Sozo developed a unique system of tent packaging for GoLite that enhanced brand appeal at the retail level, and also increased effectiveness of storing and shipping at the manufacturing level. The system had three different box sizes which could be customized for up to twelve different products.”


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Lovely Package

Curating the very best packaging design


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