November 30, 2012 | 1 Comment
Designed by P.S. Studios | Country: United States
“Imported from a small family vineyard in the Italian region of Tuscany, this red blend was named Fatto A Mano (hand made). The label design evokes a sense of whimsy and respect for the landscape, food, flavors and culture of this vaunted region. Simplicity, craft and tradition as well as visual appeal make this label and packaging a standout.
The “Cuts” of the pig serve as a metaphor and indicator to the composition of the wine blend, roughly 66% Merlot, 33% Sangiovese and 33% Syrah.
We had a little fun with the copy on the back, explaining the translation of the name. The pig on the label by no means implies that it “tastes of delicious bacon.”
November 30, 2012 | No Comments
Designed by Kate Yip | Country: United States
“Packaging redesign of DeCecco. The new design is clean, simple and display the pasta with a generous view. ”
November 29, 2012 | No Comments
Designed by Kevin Cantrell | Country: United States
Packaging and identity for Hawthorne & Wren, a company specializing in meaningful gifts.
November 29, 2012 | No Comments
Designed by Daniel Diaz | Country: Australia
“The Prince Hotel is one of Australia’s leading boutique hotels situated in St Kilda, Melbourne. The hotel’s interior is a collaboration of art, sculpture and designer furniture. C bathroom amenities combines elements of the hotel’s modern interior design, giving the clientele a exclusive bathroom amenities range perfectly considered to compliment the interior decor and style.”
November 28, 2012 | 4 Comments
Designed by Lavernia & Cienfuegos | Country: Spain
“The characteristic of jam, apart from its taste, is its colour and texture. A gelatinous semi-transparency, very difficult to imitate. That is to say, its status as a pigment. So we decided to draw the each fruit using its own jam as the paint. It is a basic product that does not require much explanation, that should be clearly identified and recognized and be easy to find on the shelf. The result should be direct and simple. The image of fruit made of the jam is an effective way to represent a jam made from fruit.”
November 28, 2012 | 1 Comment
Designed by ONLYFORTHEFUTURE | Country: Germany
“The story behind Linvard Bo Lapp and his partner Ephraim Fao is full of discoveries. When they are off travelling the globe curious to discover sweet delicacies from far-away places, they like to sit down at the end of a long and eventful day and record their thoughts and experiences in a diary – it is these pages that later provide them with valuable inspiration for their unusual chocolate creations.
These records are now available in the form of the Lapp&Fao Chocolate Books. This process is visualised strikingly by the new look of the chocolate packaging. Each bar is designed to look like a diary and contains the essence of Lapp&Fao’s travels – each bar is a delicious souvenir.”
November 27, 2012 | 1 Comment
Designed by Mark Trzopek | Country: Australia
“The project included initial branding concept and logo development through to packaging and website design. The packaging was an important aspect for this start up company, as they were launching with only one product ahead of the Christmas 2012 retail period. The product is a ply-wood Christmas tree, providing an eco friendly, sustainable, and stylish alternative to regular plastic trees. The packaging needed to be strong enough to hold a 7kg wooden product, and ensure that it could be packed away each year after the Christmas period. Our considerations also included the shipping of the product around the world, so it needed to stand up to a bit of ‘rough handling’ in the postal system. The solution chosen was a cardboard carton with carry handle. We utilised a 1-colour print to keep with the companies ‘no-fuss’ ethos, as well as keeping the production under budget. The package clearly displays all important details, with a clear hierarchy of information. The graphic icon which was developed is a prominent representation of the product on the front of the package. The back of the package incorporates a playful element, another important value to the client. This being a silhouette of an axe, so when the package is carried by the handle, the customer appears to be walking away with an axe in hand. This idea played on the nostalgic practice of going out to a forest to cut down your own tree.”
November 27, 2012 | No Comments
Designed by BrandSession | Country: Spain
“Vitis Vinifera is the Latin name of the common vine. This wine is produced in a winery in Granada (Spain) owned by a long line of pharmacists in the region.
For the packaging of this product, we wanted to recover the spirit of the old pharmacy. To achieve this, we decided on a bottle covered in a sleeve reminiscent of the traditional ceramic pharmacy jars with a vintage design and an unconventional image and colour for the wine industry. The illustration used as a label is a watercolour.”
November 26, 2012 | No Comments
Here at Lovely Package we focus on the aesthetics of product packaging. While visual design is an important aspect for aiding the appeal of consumer goods, it is a sad fact even the most attractive cardboard and plastic packaging is likely to end up discarded (and not recycled as rightly suggested on most containers these days!).
While some companies are working hard to reduce the size of their packaging, others are also coming up with innovative ways to make such duo-purpose, or a part of the product itself. This move not only helps to restrict environmental impact through ensuring less waste, but can also increase the lure items further.
Here are four examples of inventive, duo-use packaging…
1. Apple Charging Doc-Packaging (Patent Pending)
Image source: www.patentlyapple.com
Earlier this month, it was revealed Apple currently has a patent pending for the notion of transformer-like smart phone packaging. The idea is simple – once a new iPhone (or other Apple product, potentially) is removed from its box, the bottom half of said packaging can be used as a charging doc for the device.
Smart phone boxes are becoming increasingly smaller for environmental reasons (and in turn; brand image), and so it is no shock Apple has made this move. The non-inclusion of bulky AC chargers can see the size of their boxes – and the cost of associated materials – greatly reduced. If approved, the clever concept is sure to go down a treat with Apple fan boys and girls everywhere.
November 26, 2012 | No Comments
Designed by Apsara | Country: United States
“Apinya Thai Chili Sauce is our signature hot sauce inspired by the flavors of Thailand and made with fresh Thai chilies, roasted red peppers, garlic, and ginger.
The creative team designed the overall brand based on extensive research of Thai cultural design elements and existing Thai food packaging. The brief required that the product be quickly visually recognizable, include references to Thai culture, and focus on details to convey a high-quality product. The label artwork was custom illustrated to reflect a “maximal” aesthetic of Thai design while staying visually balanced.
The octopus character is unique, eye-catching, and real octopus pairs well with the hot sauce itself. A clear label was used to actively exploit the texture and bright color of the sauce as part of the design. The octopus’s tentacles showcase the main ingredients and he even has a mouth full of the sauce if you look closely.”