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Lyle’s Golden Syrup Logo Redesign: A Shift from Traditional to Modern Branding
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Unveiling Cultural Heritage: A Deep Dive into Armenian-Inspired Packaging Design
Discover how the linguistic legacy is explored through packaging design – a profound concept rooted in tradition and wisdom, transcending language barriers, fostering unity, and represented through Armenian calligraphy and intricate patterns.
Fortnum & Mason’s Inclusive Valentine’s Range: A Design Bridge and Partners Collaboration
“Design Bridge and Partners collaborated with Fortnum & Mason to create a visually captivating Valentine’s Range for 2024. The design celebrates all forms of love, featuring a canvas of graffiti hearts and symbols of love.”
Elmwood Revamps Whiskas: A New Brand Identity and Packaging Design for the Digital Age
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Coca-Cola’s Vintage Inspired Packaging Design by Steven Noble
Discover Steven Noble’s scratchboard woodcut style illustrations for Coca-Cola’s new line packaging labels. The vintage-inspired designs for flavors like California Raspberry and Georgia Peach are printed directly onto the glass bottles.