October 5, 2012 | 2 Comments
Designed by B&B studio | Country: United Kingdom
“For 20 years, Nespresso has been the king of premium coffee pod systems, its exclusivity guaranteed by restricting capsule sales to specialist stores and online only. But when its design patents expired in 2012, the market for Nespresso-compliant capsules opened up to a host of competitors.
Our friends at Cafépod were first to market with a concise range of coffee pods exclusive to Waitrose stores. With just the name in place, our role was to create a brand identity, packaging and web presence with the potential to encourage Nespresso loyalists to switch to a brand from the supermarket shelves.
Inspired by Cafépod’s desire to democratise a premium product, we set about expressing the social aspect of the coffee moment with a pair of clinking cups. The aesthetic combines gourmet cues, vibrant taste and contemporary character, all carefullly balanced to capture our everyday luxury brief.”
October 5, 2012 | 2 Comments
Designed by Catherine Petter | Country: Canada
“85% of the maple water harvested is returned to nature immediately after filtering to concentrate its sugars in the maple syrup production process. Élodie and Mathieu Fleury, a sister and brother whose parents are maple syrup producers, decided to take a different look at this natural resource and recover this maple water, separated from its sugars, to create the world’s only still water of its kind, a made in Quebec product of irreproachable quality: an innovative idea in a traditional sector with a sustainable development approach.”
October 4, 2012 | 7 Comments
Designed by Regular Coffee | Country: United States
“We are very excited about our latest venture, REGULAR COFFEE. This startup company is a spin-off of our current and successful company, Rowster Coffee. By utilizing existing infrastructure we are taking boutique coffee to the masses at wholesale prices.
Why are we doing this?”
September 28, 2012 | 1 Comment
Designed by Embrace Brands | Country: United Kingdom
“Inspired by the fusion of tradition and vibrancy of modern India and with 70 years of tea blending experience, Tea India has created a truly unique range of authentic Indian teas. Embrace Brands have developed the brand positioning for launch into the UK market, with a creative idea that encapsulates the energy and vibrancy of India, with the teapot bursting with flavour to convey the deliciousness of these teas.”
September 25, 2012 | 2 Comments
Designed by Echo Brand Design | Country: United Kingdom
“Joe’s Tea Company is the brainchild of Joe Kinch, a former tea supply chain manager, who identified an opportunity to create a new product that combines high-quality leaf blends from Sri Lanka, with an interesting twist, to appeal to the newfound and more adventurous younger tea drinker: “Its niche is offering organic fine teas without fuss, or any of the bravado or pretentiousness normally associated with premium products.”
September 25, 2012 | No Comments
Designed by Eszter Laki | Country: Hungary
“Kispiac is a small, affable bistro nested just in the neighbourhood of one of the most famous markets of Budapest. Drop by for a nice coffee in the morning, taste the delicious grilled duck, chicken, pork with fresh salad or have a cold prosecco in the evening. The name “Kispiac” means “Small Market”, which refers to the market next door.”
September 23, 2012 | 1 Comment
Lovely Package presents the winners of worldwide A’ Design Award & Competitions’ Packaging Design Award Category which is devoted exclusively to the art of brand packaging. Each year packaging designers, manufacturers and creative agencies compete at the A’ Design Award & Competition’s Package Design Category for honor, prestige and international recognition. Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the award winners at designmag.org which also displays the winners of other competition categories. Learn more about A’ Design Award & Competitions at whatisadesigncompetition.com
September 6, 2012 | 1 Comment
Designed by Blue Marlin | Country: United Kingdom
“‘Wonderfully unusual’ non-alcoholic adult beverage ZEO has been given a spectacular brand expression by integrated brand design agency Blue Marlin.
“The flowing form of our structural design plays with your senses, like ZEO itself. Its curious curves unpredictably refract light, enigmatically disguising the physical shape of the bottle in a low-lit bar or nightclub setting. The intangibility of the new design encapsulates ZEO’s mysterious mixology and unique sensorial effects in a bottle,” says Blue Marlin’s head of structure, Guy Williams.
“We kept the design simple, to allow ZEO’s unique bottle shape to do the talking,” explains Blue Marlin London creative director Simon Pendry, “The minimalistic black, gold and white graphic design gleams with sophistication, communicating essential information with perfectly premium appeal.”
September 5, 2012 | 2 Comments
Designed by Atomicdust | Country: United States
“Our goal with the packaging design for Goshen Coffee was twofold – we wanted to create a distinct look that represented our client’s uncompromising attitude, while simultaneously looking nothing like other coffee brands on display in the local St. Louis market. The labels are actually stickers that are affixed when the bags are filled.”
September 3, 2012 | 4 Comments
Designed by Nimrat Brar | Country: India
“Coffee cups designed for a pop-up event promoting conversation and idea sharing over coffee. Mixed in with the hand-drawn illustrations which were inspired by streams of consciousness are a few hidden prompt questions as well.”