February 4, 2010 | 4 Comments
Designed by The Creative Method | Country: Australia
“To create an interesting and engaging invitation to The Creative Method Xmas party. It needed to illustrate what we do but also create a high level of interest and anticipation for the party. It needed to be humorous and memorable. It was also required to work as a new business piece outside of the Christmas invitation. We based the idea on an imaginary pharmaceutical tablet that would solve their creative issues. Initially they were emailed a doctors prescription, followed by the package in a discrete paper bag. The invitation and the tablets were loca
ted inside. The party included staff dressed as doctors & medicinal shots administered by transvestites. The box and invitation are used as a new business teaser.”
January 5, 2010 | 3 Comments
Country: United Kingdom
“CHOXI+ is the new antioxidant-rich chocolate. Only two squares provide all the antioxidants you need for a whole day. Weight for weight, it naturally contains more flavanol antioxidants than any other food.”
January 3, 2010 | 4 Comments
Designed/Licensed by Victorinox | Country: Switzerland
To the best of our knowledge these chocolates are a product o
f Victorinox, the Swiss Army knife maker, although we’re open to correction on this. Moulded chocolates accurately wrapped in printed foil are available alone or in tins of 6.
January 2, 2010 | 2 Comments
Designed by DBD International | Country: United States
New work from New York based DBD International. These very illustrative designs capture the Madagascan origin of the product.
January 1, 2010 | 5 Comments
Country: United States | Font: ITC Avant Garde Gothic
The “it Bar from Dylan’s Candy Bar comes beautifully packaged in a white textured box with blind embossing, foil stamp and tip-on label.
December 28, 2009 | No Comments
Designed by Oi Design Studio | Country: Israel
“The Brief: When The Strauss group fixed the intention of launching a series of consumer products aimed at men, they requested that we devise a marketing concept for the new products of ‘MUST’, starting with the packaging that will project a strong difference from competitors products on the shelf.
The Solution: ‘Must – Men Collection’ – chewing gum for men only. We chose a collection of illustrated Presenters: male types that we all know and admire – go-getters, women love these men and boys copy them. We put them on metal containers which are especially masculine and gave to each presenter a stage for his male life philosophies.”
December 6, 2009 | 5 Comments
Designed by António Policarpo | Country: Portugal
“The Boa Boca Gourmet project was born in Évora in 2004, is a small company which currently employs five people. Began with the opening of a gourmet shop with a strong component of design. Since 2006 the company’s members António João Policarpo (Designer degree in advertising communication and a master degree in graphic design by Alquimia da Cor) and Inês Varejao (Eng Agricultural and postgraduate in wines in Bordeaux – France) joined efforts and created the brand “FEITOÀMÃO®” and in partnership with small producers selected and moved forward with the creation and development of traditional Portuguese food products of high quality, handmade with care and wisdom, and packed with an image carefully and packaging excellence.
November 28, 2009 | No Comments
Designed by Target | Country: United States
“In order to create a signature packaging system for Target’s private label premium chocolate line, Choxie, we developed a signature line look based on the proprietary ‘OX’ in the existing logotype. The patterning underscores the playful brand look through colors and repeat pattern that was translated to Valentines Day and Winter Holiday signature boxes. Photography emphasizes the richness of the product and unique shape and color of the chocolates.”
November 26, 2009 | 2 Comments
Designed by Barbara Vick Design | Country: United States
Does anybody know who designed this retro-inspired packaging?
October 22, 2009 | 4 Comments
Country: France | Buy it
Le Cherche Midi has been kind enough to offer Lovely Package® readers 30% off the purchase of their products. Just head over to their online store and enter the promo code: LOVELY30. The promo is valid until Nov. 15th. Thanks Nathan!
“The fragrance industry spends a lot of money creating beautiful trash in the form of cardboard boxes that look great on a shelf, but are discarded after purchase. So when we developed the packaging for our artisanal fragrances, we sought to combine beauty, function, sustainability and reusability. The result was our signature wooden box with silk lining.